A deep dive into the optimal target segment for an innovative small kitchen appliance. This is a portion of a 3-month long product development project presented in Fall 2008 at the VCU Brandcenter. The complete document (Product Development Flex Multicooker) walks through an integrated product launch campaign that spanned all facets of marketing, distribution, pricing, packaging and consumer strategy.
Evolution of ‘in store' - can bricks & mortar and e commerce work together ef...Imtiaz Kaderbhoy
Evolution of ‘in store' - can bricks & mortar and e commerce work together effectively.
An Omni-Channel Vision of the Post Office. A journey describing how the Post Office aims to transform its business to become a modern, customer centric, omni-channel retailer
Breakfast briefing delivered to the ARC Retail Conference in September 2008. With the credit crunch beginning to bite, we focused on how retailers should be leveraging existing assets to create low cost, high benefit customer propositions.
Millennials will be 85 million strong in 2015, making them the largest living generation in history. As this group transitions into parenthood, tech-savvy, non-hierarchical Millennials will forever change the way brands must present themselves at point-of-sale.
Big Red Rooster's POV explores how Millennials' shopping habits and needs evolve as they move into parenthood.
Evolution of ‘in store' - can bricks & mortar and e commerce work together ef...Imtiaz Kaderbhoy
Evolution of ‘in store' - can bricks & mortar and e commerce work together effectively.
An Omni-Channel Vision of the Post Office. A journey describing how the Post Office aims to transform its business to become a modern, customer centric, omni-channel retailer
Breakfast briefing delivered to the ARC Retail Conference in September 2008. With the credit crunch beginning to bite, we focused on how retailers should be leveraging existing assets to create low cost, high benefit customer propositions.
Millennials will be 85 million strong in 2015, making them the largest living generation in history. As this group transitions into parenthood, tech-savvy, non-hierarchical Millennials will forever change the way brands must present themselves at point-of-sale.
Big Red Rooster's POV explores how Millennials' shopping habits and needs evolve as they move into parenthood.
Dinner in America isn't what it used to be, and only understanding shoppers emotional connections to dinner today will help retailers gain a seat at the dinner table. Brace will help retailer attendees define their growth objectives and develop strategies to create the right story for the desired audience.
This brand campaign was presented in Fall 2008 at the VCU Brandcenter in Richmond, VA. Campaign Team Included: Brand Manager: Nerissa Marbury Communication Strategist: Ben Alter Art Director: J.D. Humphries Copywriter: Tristan Smith
Presentation overview of the development of brand identity and company marketing materials for the Virginia Council for Economic Education (VCEE). We were given an aggressive 24-hour time frame to complete the assignment. We delivered on time. This was part of the CreateAthon on Campus event held at Virginia Commonwealth University.
This is an overview of a 3-month long product development project. The document walks through an integrated product launch campaign that spanned all facets of marketing, distribution, pricing, packaging and consumer strategy. Document was presented to Hamilton Beach in December 2008 at the VCU Brandcenter in Richmond, VA. It received first place honors from the Hamilton Beach judges.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Flex Multicooker Target Profile
1. Flex Multicooker
Target Profile
T3
Blanton/Marbury/Steichen/Swaminathan
2. Rosalyn Jane Carson
Life comes at me fast, but it’s the way I like it. It has been a whirlwind since my time at the
University of Georgia. Friends have moved every which way, but thank goodness for the Internet
and my Blackberry that helps me stay in touch. After graduating, my first job was a dream come
true. I got my feet wet in Coca-Cola’s large corporate setting and set my focus on my career. I
loved the constant on-the-go feeling with meals consisting of turkey wraps and coffee in the car. It’s
amazing as to how quick things change…
Currently, I live just outside Washington, D.C. with my husband Hank, and two daughters Isabel and
Amanda. Having kids changed my lifestyle completely. They have been a great blessing yet the
increase in tricky and sticky situations leaves me a little flustered at times. Especially when it comes
to preparing complete meals. I took some time off to care for my first child, Isabel, and in the
meantime learned how to really cook a thing or two. Hank has never been so proud! My mom
introduced me to a slow cooker and in a way it changed my life. Since I’m usually multi-tasking
when I’m cooking, watching pots and pans on a stove required too much attention. With the
cooker I could tend to my child or prepare a delicious garden salad at the same time without the
worry of ruining a meal.
Now that I am older and my girls have grown taller and more expensive, I decided to get back into
the hustle and bustle of the workforce. These days time management is key when balancing the
responsibilities of work, life and family.You could say the typical day usually consist of multiple team
meetings, PTA projects, shuttling the girls home after soccer practice, and keeping up with my
parents and brother Pete. And oh did I forget to mention feeding the dog, too? While I’m back at
the everyday grind of work and have a scatterbrained, but highly demanding boss, I still love to
make plans: get together with the neighbors, have family over, or go to a concert. In fact, my to-do
list is already highlighted with weekend and holiday plans to be made. More times than not my
social itinerary includes food, because who doesn’t love a good meal?
Cooking has become one of my guilty pleasures especially now that time doesn’t come as freely as
I wish it did. Because I enjoy making at least one full elaborate meal, I’m interested in quality
kitchen gear that not only makes cooking easier, but also saves time. In fact, next week Auburn
comes to town and you better believe my slow cooker will be turned on high and ready for the
tailgate! Go Bulldogs!
3. Segmentation Snapshot
Geographic Behavioristic Psychographic Demographic
Purchase Occasion
Region Societal Division Age
Holidays, Gift Registry,
Eastern Half of United States Middle of the Road 28 - 52
Social Gatherings
Population Density Benefits Sought Lifestyle Sex
Urban - Suburban Convenience Achievers Female
User Status
Climate Personality Family Size
Potential, First-time, or Regular
Skewed to Southern climates Ambitious 3+
Users
Usage Rate Family Life Cycle
Monthly Average Married or Single w/ Children
Loyalty Status Income
Medium $75,000+
Readiness Stage Occupation
Unaware or Interested Professional, Proprietor
Marketing-Factor Sensitivity Education
Quality & Price College Graduate
Religion:
Protestant
5. Northeast
West Midwest
18.2%
21.0% 24.2%
South
36.6%
%
Moms
Geographic Location 82.8 million
Estimated number of mothers in US
59.3%
Percentage of working mothers
U.S. Census Bureau
Simmons Fall 2006
8. Behavioristic
Shopping Behavior
She is more likely to shop at Target (41% of the women shoppers have income of
100K+, 52% 75K+) than Wal-Mart. This important when thinking about distribution.
Ease of checkout is important to her. Enough to where it determines where she shops.
Yes, we are more likely to find Rosalyn shopping at Target, but if there is an alternative to
get the essentials she is looking for elsewhere she will.
Rosalyn prefers using trusted brands and is not easily swayed by private labels.
Rosalyn likes the routine places she has on her radar for shopping and it takes a lot
for change from that routine.
Rosalyn is part of a lucrative market that is now being recognized by companies such as Home
Depot, Dell, and Best Buy. Over the last 10 years, females who earn 100K+ has tripled. More
and more are setting up electronics and doing home repairs. They are now being bombarded
even more with messages, which they pay less attention to than other markets.
9. Behavioristic
Shopping Behavior
Rosalyn likes to walk around, smell perfumes, touch
clothes, and tryout cosmetics. Yet, she wants attention
and direction. She likes to tell a sales associate what she
is looking for and have them do the rest; showing her
the various options and offering recommendations.
Therefore, it is important for our product to have a
positive relationship with the sales team at the
distribution outlets. Rosalyn can be swayed by personal
recommendation.
11. Behavioristic
Family Life
Rosalyn is entertained by playing and doing
activities with her kids. She understands the
essential role she plays in raising the family,
and betters herself by reading magazines such
as Parenting, Money, and Real Simple.
Rosalyn enjoys watching age-appropriate
programming with her children, providing
opportunities for our company to create
commercials or sponsor programs that
appeal to kids and parents alike. These
include, Nickelodeon, Disney and ABC Family.
12. Behavioristic
Routine
Life as a working Mom keeps her short of
a regular routine. Any type of routine is
lead by the events that occur in her
children’s lives. Whether its an unexpected
PTA project or the chicken pox, she’s
constantly shaping her routine to add
stability to her children’s. Don’t
misunderstand her though, she does
methodical things over and over - laundry,
dishes, chauffeuring to ballet class. But in
the midst of that, Rosalyn’s putting out
fires left and right, stopping her chores to
put on an impromptu puppet show with
the kids, and answering email and phone
calls about who-knows-what.
13. Behavioristic
DIY
Rosalyn’s a do-it-yourself kind of gal doing
about 90% of the house maintenance,
cleaning, car upkeep, cooking, laundry,
shopping, budgeting, planning, etc.
14. Behavioristic
Family Trips
Since the birth of her children, vacations have
become high priority in life. While the kids were
younger she only had to work around her husbands’
schedule for planning the family trip, but now that
she’s back at work there are two schedules to
balance.Vacations while the children are out of school
consist of beach trips and visits to Grandma’s.
Rosalyn appreciates this time with her kids and also
the chance to unwind.
18. Psychographic
Social Connections
Combine Rosalyn’s need for community and
connections with her insatiable appetite for
information. Add in the need to solve very real lifestyle
problems. Then throw in a generous dose of skepticism
toward experts, sales personnel and business more
generally. It’s no surprise the result is a veritable stew
of networks that Rosalyn relies on when making many
marketplace decisions. Rosalyn doesn’t just use
networks; she often is the network. She spreads the
news on products and information and receive
emotional rewards in doing so.
19. Psychographic
Economic Time
The economic times have brought mentionable size
changes to the landscape of how people, and in our
case moms, shop today. Certain superstores have
thrived under these conditions as people go there
to save money on food and electronics. More
people are eating at home, which bolds well for the
introduction of our product.
Although highly anxious or cash strapped
consumers are more difficult to connect with due
to their more negative views about businesses and
advertising, they still have wants, needs and desires.
Rosalyn is no different. Reach her when her guard
is down— usually while watching television—with a
message that reinforces security, family and warmth.
20. Psychographic
Media Influence
Leverage the power of television.
Despite the perception that the effectiveness
of advertising on television is declining due to
the fragmented media marketplace, there isn’t
a better medium to reach a highly anxious
Rosalyn. By meeting her needs and
gratifications, TV programming lessens
Rosalyn’s annoyance toward advertising.
Focus on the family. When feeling the
pressures of an economic downturn, Rosalyn
is more likely than the rest of the population
to be comforted by images of warmth and
family. Products, services and marketing must
be tailored to meet her needs.
21. Self-Aware
Independent
inspirational
seeks
consumer
Innovator variety
Rosalyn
impulsive consumer
Reliable
self-expressive
Optimistic take-charge
savors the new
Energized
motivated
social
Experiencer