The document discusses effective and ineffective media coverage of Hurricane Katrina. It provides examples of coverage that was proactive, fact-based, and constantly updated during and after the storm (effective), as well as coverage that jumped to conclusions, undermined the emergency response, or created divisions between groups (ineffective). Examples discussed include a pre-storm Atlanta Journal article that addressed key public concerns, a post-storm CNN interview focusing on relief efforts, and articles that inappropriately shifted focus or pitted communities against each other.