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Kathy Booth, WestEd 
National Badging Alliance 
October 2014
THE CURRENT SUCCESS CONVERSATION
The way we think about college 
drives what counts as success 
• Many courses 
• Several years 
• Credential 
• Good for life 
• Opens door to 
employment
The evolving world of work 
• Most jobs require mastery of quickly-evolving 
technology, requiring retraining 
• Workers are moving from jobs that no 
longer exist to jobs that may not have 
existed when they started their studies 
• Employers expect workers to come to the 
job fully trained 
• Sectors have bypassed academic credentials 
and are establishing their own
The new reality for workforce 
education is short-term certificates 
Georgetown University’s Center on Education 
and the Workforce: 
• Certificates accounted for 22% of post-secondary 
awards in 2010, up from 8% in 
1980 
• Certificates are now the second most 
common postsecondary award, ahead of 
associate’s degrees and master’s degrees 
• 54% of these certificates are short-term 
(1 year or less)
The crux of the problem 
While individual college programs are 
being developed that address the 
new world of work, our 
conversations about success are still 
assuming a conventional definition 
of the college experience 
… so we need a new way to talk about 
alternative college pathways.
RESEARCH ON 
WORKFORCE TRAINING OUTCOMES
Statewide student data paired with 
unemployment insurance earnings 
• Bahr (2013): 174,864 students who entered California community 
colleges for the first time between 2002–2006 and successfully 
engaged in short-term course-taking, by passing six or fewer credits per 
term over four semesters 
• Bahr (2014): 759,489 students who entered California community 
colleges for the first time between 2002–2006 
• Fuller (2013): 67,800 students who described their college goal in fall 
2010 as “update job skills.” 
• Fuller (2014): 68,000 students from the time period of 2002–2007 who 
completed credentials or left without a credential and did not transfer 
to a four-year institution
Statewide student data paired with 
surveys of former students 
Greaney (2013): 11,512 students who either earned an 
award or had taken nine or more vocational units but 
stopped taking classes prior to earning an award
Key Finding: Community college offers 
a strong return-on-investment 
18% 
16% 
14% 
12% 
10% 
8% 
6% 
4% 
2% 
0% 
Associate Degree Long-Term 
Certificate 
(>29 units) 
Short-Term 
Certificate 
(6-29 units) 
Low-Credit Award 
(<6 units) 
7% 
17% 
13% 11% 
Bahr, 2014 
Earnings Gains By Credential Length
Key Finding: Earnings gains vary 
significantly by field of study 
5 
13 
Workforce associate degree fields of study 
10 
Non-workforce associate degree fields of study 
Bahr, 2014 
Attainment of Statistically Significant Wage Gains, 
By Workforce and Non-Workforce Fields of Study 
Wage gain 
No wage gain
Key Finding: Many non-completers 
had significant earnings gains 
Return in Quarterly Earnings, by Subfield and Credits 
0% 5% 10% 15% 20% 25% 30% 
Water and Wastewater Technology 
Administration of Justice 
Electronics and Electric Technology 
Manufacturing and Industrial Tech 
Fire Technology 
Computer Infrastructure and Support 
Civil and Construction Management Tech 
General Information Technology 
Increase in Quarterly Earnings 
6 credits 
9 credits 
12 credits 
Within 24 
workforce 
subfields, 
students in 
16 saw 
significant 
earnings 
gains after 
taking only a 
couple of 
courses. 
Bahr, 2013
Key Finding: Many non-completers 
had significant earnings gains 
Few students 
with an 
“update job 
skills” goal 
earned a 
community 
college 
credential, 
but they did 
increase 
earnings 11% 
in one year. 
Fuller, 2013 
Return in Quarterly Earnings 
$60,000 
$50,000 
$40,000 
$30,000 
$20,000 
$10,000 
$0 
$49,000 $54,600 
Pre-college earnings Post-college earnings
Key Finding: Many non-completers had 
significant earnings gains 
Non-completers earned more than completers in the 
following groups: 
• students aged 35 and older 
• students aged 25 or older taking ten units or less 
• fields like real estate, automotive technology, 
electronics & electronic technology, administration of 
justice 
• goals of “personal development” or “update job skills” 
Fuller, 2014
Key Finding: Many non-completers 
had significant earnings gains 
Greaney, 2013 
Pre- and Post-College Earnings by Completion Status 
Non-completers 
have a 
smaller 
percentage 
increase than 
leavers, but 
overall earn 
higher 
wages. 
Non-Completer Completer 
Hourly Wage PRE $21.19 $19.03 
Hourly Wage POST $25.87 $24.78 
Increase in Wage $4.68 $5.75 
Percent Change 22.1% 30.2%
Key Finding: Non-completers are 
“non-traditional” students 
Non-completers are older 
• Bahr: average age of 37 
• Fuller: average age of 38 
• Greaney: average age of 37 
Many non-completers have already been to college 
• Fuller: 33% of “skills upgrade” students had attended a four-year 
college prior to enrolling in community college 
• Greaney: 27% of non-completing students had earned a 
bachelor’s degree or a higher degree prior to enrolling in 
community college coursework
Key Finding: Economic value may come 
from content rather than the credential 
Bahr, 2014 
Wage Premium for Completing a College Credential 
Field of Study 
Low-Credit 
Award 
< 6 units 
Short 
Certificate 
6-29 units 
Long 
Certificate 
30+ units 
Assoc 
Degree 
60+ units 
Health +6% +10% +26% +99% 
Business & Management +10% +5% Not significant Not significant 
Public & Protective Services Not significant +13% +10% Not significant 
Engineering & Industrial Tech Not significant Not significant Not significant +7% 
Family & Consumer Sciences Not significant +5% Not significant Not significant 
Commercial Services Too few awards +9% Not significant Not significant 
Information Technology Too few awards Not significant Not significant Not significant
Unknown Factor: The value of 
third-party credentials 
• California Career and Technical Education 
Outcomes Survey: 41% of non-completers 
reported earning a third-party credential 
• Census Bureau Survey of Income and 
Program Participation: third-party credentials 
boost the income of those with “some 
college” by 13% and those with an associate’s 
degree by 18%
Implications: Current success metrics may 
miss the areas of biggest impact 
• The bulk of economic value from a 
community college education is in workforce 
training, particularly short-term options 
• Completion is not critical in most workforce 
training pathways (for older students) 
• Success metrics need to be nuanced and take 
into account program of study, credential 
type, and student characteristics
Implications: Badging 
• Sub-skills: Badges could help identify discrete 
sub-skills within a larger program of study 
that are valuable in the workplace 
• Measurement: Badges could provide a means 
of quantifying the value of short-term 
coursetaking for accountability purposes
Resources 
Videos and Discussion Guides 
• “Building More Comprehensive Measures of Workforce Training 
Success” (4 minutes) 
• “How Workforce Pathways Shape College Outcomes and Earnings 
Gains” (8 minutes) 
• Videos are paired with discussion guides aimed at different 
audiences (policy makers, college leadership, CTE directors, 
faculty) 
Available at: 
http://doingwhatmatters.cccco.edu/CollegeLeadershipResources/Informing 
Policy.aspx 
Policy Brief 
• “The Ones That Got Away: Why Completing a College Degree Is 
Not the Only Way to Succeed” (22-page summary of research with 
case studies) 
Available at: http://www.wested.org/project/quantifying-non-completion-pathways- 
to-success/
Keep in Touch: Tell us what you find 
• Contact Kathy Booth at 
kbooth@wested.org to share your work to 
measure workforce training success 
• To keep in the loop about new 
developments, visit 
http://www.wested.org/project/quantify 
ing-non-completion-pathways-to-success/

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Kathy Booth: The Ones That Got Away [Oct. 2014]

  • 1. Kathy Booth, WestEd National Badging Alliance October 2014
  • 2. THE CURRENT SUCCESS CONVERSATION
  • 3. The way we think about college drives what counts as success • Many courses • Several years • Credential • Good for life • Opens door to employment
  • 4. The evolving world of work • Most jobs require mastery of quickly-evolving technology, requiring retraining • Workers are moving from jobs that no longer exist to jobs that may not have existed when they started their studies • Employers expect workers to come to the job fully trained • Sectors have bypassed academic credentials and are establishing their own
  • 5. The new reality for workforce education is short-term certificates Georgetown University’s Center on Education and the Workforce: • Certificates accounted for 22% of post-secondary awards in 2010, up from 8% in 1980 • Certificates are now the second most common postsecondary award, ahead of associate’s degrees and master’s degrees • 54% of these certificates are short-term (1 year or less)
  • 6. The crux of the problem While individual college programs are being developed that address the new world of work, our conversations about success are still assuming a conventional definition of the college experience … so we need a new way to talk about alternative college pathways.
  • 7. RESEARCH ON WORKFORCE TRAINING OUTCOMES
  • 8. Statewide student data paired with unemployment insurance earnings • Bahr (2013): 174,864 students who entered California community colleges for the first time between 2002–2006 and successfully engaged in short-term course-taking, by passing six or fewer credits per term over four semesters • Bahr (2014): 759,489 students who entered California community colleges for the first time between 2002–2006 • Fuller (2013): 67,800 students who described their college goal in fall 2010 as “update job skills.” • Fuller (2014): 68,000 students from the time period of 2002–2007 who completed credentials or left without a credential and did not transfer to a four-year institution
  • 9. Statewide student data paired with surveys of former students Greaney (2013): 11,512 students who either earned an award or had taken nine or more vocational units but stopped taking classes prior to earning an award
  • 10. Key Finding: Community college offers a strong return-on-investment 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Associate Degree Long-Term Certificate (>29 units) Short-Term Certificate (6-29 units) Low-Credit Award (<6 units) 7% 17% 13% 11% Bahr, 2014 Earnings Gains By Credential Length
  • 11. Key Finding: Earnings gains vary significantly by field of study 5 13 Workforce associate degree fields of study 10 Non-workforce associate degree fields of study Bahr, 2014 Attainment of Statistically Significant Wage Gains, By Workforce and Non-Workforce Fields of Study Wage gain No wage gain
  • 12. Key Finding: Many non-completers had significant earnings gains Return in Quarterly Earnings, by Subfield and Credits 0% 5% 10% 15% 20% 25% 30% Water and Wastewater Technology Administration of Justice Electronics and Electric Technology Manufacturing and Industrial Tech Fire Technology Computer Infrastructure and Support Civil and Construction Management Tech General Information Technology Increase in Quarterly Earnings 6 credits 9 credits 12 credits Within 24 workforce subfields, students in 16 saw significant earnings gains after taking only a couple of courses. Bahr, 2013
  • 13. Key Finding: Many non-completers had significant earnings gains Few students with an “update job skills” goal earned a community college credential, but they did increase earnings 11% in one year. Fuller, 2013 Return in Quarterly Earnings $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 $49,000 $54,600 Pre-college earnings Post-college earnings
  • 14. Key Finding: Many non-completers had significant earnings gains Non-completers earned more than completers in the following groups: • students aged 35 and older • students aged 25 or older taking ten units or less • fields like real estate, automotive technology, electronics & electronic technology, administration of justice • goals of “personal development” or “update job skills” Fuller, 2014
  • 15. Key Finding: Many non-completers had significant earnings gains Greaney, 2013 Pre- and Post-College Earnings by Completion Status Non-completers have a smaller percentage increase than leavers, but overall earn higher wages. Non-Completer Completer Hourly Wage PRE $21.19 $19.03 Hourly Wage POST $25.87 $24.78 Increase in Wage $4.68 $5.75 Percent Change 22.1% 30.2%
  • 16. Key Finding: Non-completers are “non-traditional” students Non-completers are older • Bahr: average age of 37 • Fuller: average age of 38 • Greaney: average age of 37 Many non-completers have already been to college • Fuller: 33% of “skills upgrade” students had attended a four-year college prior to enrolling in community college • Greaney: 27% of non-completing students had earned a bachelor’s degree or a higher degree prior to enrolling in community college coursework
  • 17. Key Finding: Economic value may come from content rather than the credential Bahr, 2014 Wage Premium for Completing a College Credential Field of Study Low-Credit Award < 6 units Short Certificate 6-29 units Long Certificate 30+ units Assoc Degree 60+ units Health +6% +10% +26% +99% Business & Management +10% +5% Not significant Not significant Public & Protective Services Not significant +13% +10% Not significant Engineering & Industrial Tech Not significant Not significant Not significant +7% Family & Consumer Sciences Not significant +5% Not significant Not significant Commercial Services Too few awards +9% Not significant Not significant Information Technology Too few awards Not significant Not significant Not significant
  • 18. Unknown Factor: The value of third-party credentials • California Career and Technical Education Outcomes Survey: 41% of non-completers reported earning a third-party credential • Census Bureau Survey of Income and Program Participation: third-party credentials boost the income of those with “some college” by 13% and those with an associate’s degree by 18%
  • 19. Implications: Current success metrics may miss the areas of biggest impact • The bulk of economic value from a community college education is in workforce training, particularly short-term options • Completion is not critical in most workforce training pathways (for older students) • Success metrics need to be nuanced and take into account program of study, credential type, and student characteristics
  • 20. Implications: Badging • Sub-skills: Badges could help identify discrete sub-skills within a larger program of study that are valuable in the workplace • Measurement: Badges could provide a means of quantifying the value of short-term coursetaking for accountability purposes
  • 21. Resources Videos and Discussion Guides • “Building More Comprehensive Measures of Workforce Training Success” (4 minutes) • “How Workforce Pathways Shape College Outcomes and Earnings Gains” (8 minutes) • Videos are paired with discussion guides aimed at different audiences (policy makers, college leadership, CTE directors, faculty) Available at: http://doingwhatmatters.cccco.edu/CollegeLeadershipResources/Informing Policy.aspx Policy Brief • “The Ones That Got Away: Why Completing a College Degree Is Not the Only Way to Succeed” (22-page summary of research with case studies) Available at: http://www.wested.org/project/quantifying-non-completion-pathways- to-success/
  • 22. Keep in Touch: Tell us what you find • Contact Kathy Booth at kbooth@wested.org to share your work to measure workforce training success • To keep in the loop about new developments, visit http://www.wested.org/project/quantify ing-non-completion-pathways-to-success/