Kaspersky Lab tasked INFUSEmedia to increase their business-to-business lead generation through content syndication and additional marketing campaigns. INFUSEmedia built a content marketing program where Kaspersky's digital assets were syndicated across IT media sites and combined with paid search, display, and retargeting campaigns. This multi-channel approach helped increase Kaspersky's leads by over 100% annually and improved return on investment, according to Kaspersky's Vice President of Corporate Marketing.

1. KASPERSKY
CASE STUDY
www.INFUSEmedia.com

2. Boosting Lead Generation and ROI
Project Background
Goals
Kaspersky Lab is a fast-growing global security software powerhouse, developing and distributing its own
award-winning security solutions. Kaspersky Lab employs more than 2,800 people in over 30 countries.
business-to-business, Pay Per Click lead generation campaign. As the program grew more than 100-percent
annually, Kaspersky Lab tasked INFUSEmedia to further increase lead generation through content syndication
and additional targeted marketing campaigns.
Develop partnerships with IT media to promote Kaspersky Lab and its content
KASPERSKY CASE STUDY
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3. Execution
Results
INFUSEmedia built a Content Marketing Program for Kaspersky, through which Kaspersky’s digital assets are
this syndication strategy with paid search, display, and retargeting campaigns. By tracking and testing every
detail of the campaigns – from company size and location to professional title – the team at INFUSEmedia has
the internet.
"INFUSE has performed extraordinarily well in getting us to the right properties, tweaking those properties as
cost, as well."
GARY MULLEN
Vice President of Corporate Marketing
Kaspersky Lab
KASPERSKY CASE STUDY
©INFUSEmedia. All rights reserved. www.INFUSEmedia.com

4. Start 3 months 12 months
Google
Bing
GDN
INFUSEmedia Content Marketing Program INFUSEmedia Content Marketing Program
Google
GDN
Google
GDN
Linkedin Linkedin
Bing
Email
Start 3 month 12 month Start 3 month 12 month
Total SQLs
KASPERSKY CASE STUDY
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5. info@INFUSEmedia.com
One Gateway Center
300 Washington Street, Suite 850,
Newton, MA 02458 USA
Phone: +1 (617) 459-4500
©INFUSEmedia. All rights reserved.
www.INFUSEmedia.com