1. K A R L A R E S N I K
CONTACT karlaresnik@gmail.com | 07572 437539 CITIZENSHIPS South African | Israeli
EDUCATION
2012 Marketing & Advertising Course, Open University, Tel Aviv, Israel
2002-2005 Ostrovski High, Raanana, Israel
WORK EXPERIENCE
January 2015 - Current Buffalo Partners, Red Interactive limited - Rest of World Affiliate Account Manager
 In charge of English speaking and Rest of World regions
 Responsible for marketing 9 casino brands
 Overseeing 1000 affiliate accounts
 Liaising with key affiliate accounts, advising them on marketing and promotional strategies
 Monitoring and optimizing campaigns to maximize revenues
 Month on month player acquisition growth, going from 200 players a month to 1,200 players a month
 New business and partner recruitment; affiliates, mobile app developers, networks and agencies
 Formulating and executing campaign strategy plans
 Seeking technology partners and leading innovative offline campaigns
 Monitoring industry and consumer trends
 Liaising with designers and copywriters to produce email content, create landing pages and campaign collateral
 Assisting and supporting team members
April 2012 - December 2014 Performance Revenues - Senior Affiliate Account Manager
 In charge of 600 affiliate accounts
 Daily management of affiliates, their performance and optimization
 Affiliate recruitment
 Campaign performance and optimization
 Newsletters
 Technical support
May 2010 - February 2012 Adotomi - Affiliate Account Manager
May 2009 - April 2010 DSNR - International Sales Representative
October 2008 - January 2009 Gemang Angola - Budget Manager
April 2008 - October 2008 Lidoran Tec - Company Secretary
January 2007- April 2008 Wall Street Institute School of English - Branch Coordinator, Administrative Manager, Off-Sight Sales Manager.
Mar 2006 - November 2006 KENVELO International fashion brand - Store Vice Manager
LANGUAGES SKILLS
English – mother tongue. Hebrew – second language, fully fluent
Web and Mobile; CPM, CPI, CPE, CPL, CPA and RS. Microsoft OFFICE, Tune
EXTRAMURAL ACTIVITIES
2010-2011 Dale Carnegie training, Israel
2005 Integration and Adaptation Project with young Ethiopian students, Israel
2004 Medical Course [Stages 1 and 2] at Meir Hospital, Israel
2002 Young Entrepreneurs Program, Israel
References available upon request