By: Kara Segreto,Chief Marketing Officer Prudential Retirement at Prudential

1. Redefining a Brand: In Pursuit of Day One
& Beyond

2. 2
OUR DAY ONE & CHAPTER TWO PROMISE

3. Five Questions to Day One and Beyond
I’m going to live
how long?
What would
I love to do next?
How will I be able to
afford doing what I
love to do?
How much should I
save today?
Why plan for
tomorrow?

4. FRANCESCA
GINO
Harvard Business School
Expert in decision-making
DAN
GILBERT
Harvard University
Expert in happiness
ZOE
CHANCE
Yale University
Expert in wealth perception
PIERS
STEEL
Haskayne School of Business,
Calgary
Expert in procrastination
ADAM
ALTER
NYU Stern
Expert in framing and financial
decision-making
GRETCHEN
CHAPMAN
Rutgers University
Expert in health psychology
EMILY
PRONIN
Princeton University
Expert in social perception
E.J.
MASICAMPO
Wake Forest
Expert in will power
HAL
HERSHFIELD
NYU
Expert in financial
decision-making
ABIGAL
SUSSMAN
Princeton University
Expert in wealth perception
SCOTT
RIGBY
Founder of Immersyve
Expert in consumer
engagement
SHANE
FREDERICK
Yale University
Expert in framing
DAN
BARTELS
Columbia University
Expert in moral psychology
MICHAEL
NORTON
Harvard University
Expert in financial happiness
ELIZABETH
DUNN
University of
British Columbia
Expert in financial happiness
MINA
CIKARA
Carnegie Mellon
Expert in neuroeconomics
DALE
GRIFFIN
Sauder School
of Business
Expert in judgement
ALICIA
MUNNELL
Boston College
Expert in retirement
Building a Behavioral Army

5. Longevity Procrastination
Optimism Overreaction
Impulse

6. Launch Behavioral Quiz

7. Strongly Disagree Disagree Neutral Agree Strongly Agree
I believe I will live past age 90.

8. Strongly Disagree Disagree Neutral Agree Strongly Agree
I find myself using the Internet when I should
be doing something else.

9. Strongly Disagree Disagree Neutral Agree Strongly Agree
I often wonder if I will have enough money to
support myself when I retire.

10. Strongly Disagree Disagree Neutral Agree Strongly Agree
I find myself doing the opposite of what other
people are doing when I make decisions.

11. Strongly Disagree Disagree Neutral Agree Strongly Agree
I tend to make impulse purchases.

12. YOU STRUGGLE WITH
IMPULSE CONTROL
Our brains are hard-wired to live for the moment. For most of human history, life was short and tough. 'Today' was the big
problem that the human brain is designed to solve. It is never designed to think about 'tomorrow' because, for our ancestors,
there weren't that many tomorrows to think about. Saving for your future is harder than our “instincts” tell us. Make sure you
have a steady and consistent approach to your retirement savings plan.
READY TO TAKE ON YOUR INDIVIDUAL CHALLENGES?
I’d like to attend a meeting

13. Longevity

15. New
Enrollments
Contribution
Accelerator
Deferral
Increases
60% More actions taken
when there’s a
behavioral component

16. Optimism

17. Invitation
Announcement

18. Banners

19. Meeting

20. Meeting Exercise

21. Call to Action

22. Which of the 5 behaviors
holds you back?

23. Kara Segreto is a registered representative of Prudential Investment Management Services LLC (PIMS), Three
Gateway Center, 14th Floor, Newark, NJ 07102-4077. PIMS is a Prudential Financial company.
Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company
(PRIAC), Hartford, CT, or its affiliates. PRIAC is solely responsible for its financial condition and contractual
obligations. PRIAC is a Prudential Financial company.
© 2015 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, the Rock symbol and
Bring Your Challenges are service marks of Prudential Financial, Inc. and its related entities, registered in many
jurisdictions worldwide.
0278836-00002-00