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Designing an Ecosystem of Care - Health 2.0 Fall 2014 Conference - Amy Cueva

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At the Health 2.0 Fall conference, Mad*Pow's Co-Founder and CXO, Amy Cueva shared her insights on Designing an Ecosystem of care, addressing unmet needs in healthcare.

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Designing an Ecosystem of Care - Health 2.0 Fall 2014 Conference - Amy Cueva

  1. 1. 1 Designing an Ecosystem of Care @Amy Cueva @MadPow - Founder & Chief Experience Officer @HxRefactored - Chair of Design Track
  2. 2. Design can help improve the human condition.
  3. 3. 3 Meet Jim.
  4. 4. I was overwhelmed, confused, and alone. There was no one to talk to. I didn’t know what I should do first or what to expect.” 4 “
  5. 5. 5 Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity. - World Health Organization
  6. 6. 6 Emotion matters.
  7. 7. 7 It’s in our best interest to help Jim.
  8. 8. Masseuse PCP Support Network: Friends & Family Pharmacist Lawyer Chiropractor CSR Health Coach CSR CSR HR Cardiologist Nurse Weight Watchers Therapist Gym Lobbyists Social Worker Lobbyists Politicians Patient Advocate Translator Transportation Service Financial Entities Heart Health Start Up Hospital Network Hospital Cardiology Lab Pharmacy Pharma PBM Insurance Company Insurer for Hospital Federal Government HHS FDA CDC Legislature Executive Branch Employer Government Condition Management Companies Information: Google, Web MD, YouTube, iTunes Condition Management Start Up Walk in Clinic Organizations & Non-Profits Health Tech State Health Exchanges Local Agencies Health Communications Patient Community Who will help Jim?
  9. 9. 9 That need is neither our responsibility nor one that will be mitigated anytime soon in the industry.” “
  10. 10. Masseuse Weight Watchers The health ecosystem PCP Support Network: Friends & Family Pharmacist Lawyer Chiropractor CSR Health Coach CSR CSR HR Cardiologist Nurse Therapist Gym Lobbyists Social Worker Lobbyists Politicians Patient Advocate Translator Transportation Service Financial Entities Heart Health Start Up Hospital Network Hospital Cardiology Lab Pharmacy Pharma PBM Insurance Company Insurer for Hospital Federal Government HHS FDA CDC Legislature Executive Branch Employer Government Condition Management Companies Information: Google, Web MD, YouTube, iTunes Condition Management Start Up Walk in Clinic Organizations & Non-Profits Health Tech State Health Exchanges Local Agencies Health Communications Patient Community
  11. 11. Design an ecosystem focused on care.
  12. 12. 12 You think partnership is the answer? Many people have spent a lot of money trying and got nowhere. It simply won’t work.” “
  13. 13. 13 No.
  14. 14. 14 Why?
  15. 15. 15 Why Not?
  16. 16. 16 What if?
  17. 17. How can we identify & address unmet needs?
  18. 18. Do Research! It is the core of human-centered design.
  19. 19. Allow ourselves to feel.
  20. 20. Envision their journey.
  21. 21. Widen our lens.
  22. 22. Look for emotion, triggers, transitions, opportunities & patterns.
  23. 23. I didn’t know. I know I should. I want to, but I can’t.
  24. 24. Whose responsibility is this need? Look for orphaned needs.
  25. 25. shared values + shared action = shared profit (financial & social) - Cindy Gallop
  26. 26. I know. I will. I can.
  27. 27. Evidence-based maternity decision making for PregnantMe
  28. 28. CVS Unified consumer experience strategy for CVS Caremark
  29. 29. A Virtual Doctor’s Visit for MGH Patients
  30. 30. Joslin Digital diabetes weight management
  31. 31. What Motivates? CDC Designs for Medication Adherence
  32. 32. HOTSEAT tackles sitting disease through behavior change and game design HotSeat
  33. 33. Great things are happening but... We can do more.
  34. 34. For Jim. Photo Credits My Room – Michael Wyszomierski Coffee For One – David Hodgson Star Cluster – HuntingDesigns Dreaming above the Clouds – Becca Fawley @Amy Cueva @MadPow - Founder & Chief Experience Officer @HxRefactored - Chair of Design Track

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