Annual Conference of the Royal Geographic Society
2nd – 5th of September, London

Transport Research Group: Module 2

Mobility Management
- options for this new approach
outside the Metropolitan Areas
Andreas Kagermeier
(University Paderborn, Germany)

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Content
What´s Mobility Mangement
Some Examples from Metropolitan Areas
Framework Conditions and possible solutions in
Rural Regions
Conclusions

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Source: MOSAIC/MOMENTUM 1999
Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Source: MOSAIC/MOMENTUM 1999
Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
What´s Mobility Management
Demand orientated Approach
Aim: Change of Attitudes an Behaviour
soft measures (information, coordination)
enhancing “hard” measures
cost-effective

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Innovative approaches for MM in
metropolitan areas
- the example of MOBINET-Munich

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Innovative approaches for MM in
metropolitan areas
- the example of MOBINET-Munich

Shopping box
MOBIKIDS

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Innovative approaches for MM in
metropolitan areas
- the example of MOBINET-Munich

Shopping box
MOBIKIDS
Multimedia-Info
Follow-up:
IMBUS
Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
The Project IMAGO:
Basic Ideas
integrating
mobility
management
measures

URBAN BUS
URBAN BUS
in medium sized
in medium sized
towns
towns

integrated
integrated
mobility
mobility
services
services

transfer of high
quality systems

URBAN BUS
URBAN BUS
goes
goes
region
region
transfer ?

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
MMM to be tested in IMAGO
Individualised Marketing
Job Ticket
Car Sharing
Mobility-Centres

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Framework conditions: Mobility Centres
URBAN

RURAL

+ public transport
- basic lack of
perceived as a
acceptance for intertransport alternative
modal choices
=> lack of information
=> priority on
influencing
perception

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Framework conditions: Mobility Centres
URBAN

RURAL

+ public transport
- basic lack of
perceived as a
acceptance for intertransport alternative
modal choices
=> lack of information
=> priority on
influencing
perception
- unsufficient financial
resources
- greater need for
cooperation
- low population
densities
Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Solution 1: nph-centres
integration in existing structures
Basic principle:
intensive use of information
technology
audio-visual presentation
schedules of public transport
individualised schedules
telephone-hotline

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Solution 2: SVH-Service-Centre
integration of other functions
Basic principle:
cooperation to achieve effective
utilization of employees
banking functions
travel agency
tourist services
ticket agency (events)
railway agency

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Conclusions
•

unfavourable financial and organisational conditions

•

small numbers of potential users & unfavourable perception
on the demand side

•

appropriate solutions have to be developed by preventing
any extra costs

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Conclusions
•

unfavourable financial and organisational conditions

•

small numbers of potential users & unfavourable perception
on the demand side

•

appropriate solutions have to be developed by preventing
any extra costs
developed solutions always include certain constraints

•

–
–
–
–

•

limited transfer possibilities
creative solutions are necessary
low degree of standardization
adjusting the solutions to the local situation need a lot of work
and offers a comparatively low potential

one day the developed solution may become a model for
optimizing solutions in metropolitan areas

Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik
Universität Paderborn

Prof. Dr. Andreas Kagermeier
Angewandte Anthropogeographie und Geoinformatik

Kagermeier RGS London 2003 trg_module_2_01_09_2003

  • 1.
    Annual Conference ofthe Royal Geographic Society 2nd – 5th of September, London Transport Research Group: Module 2 Mobility Management - options for this new approach outside the Metropolitan Areas Andreas Kagermeier (University Paderborn, Germany) Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 2.
    Content What´s Mobility Mangement SomeExamples from Metropolitan Areas Framework Conditions and possible solutions in Rural Regions Conclusions Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 3.
    Source: MOSAIC/MOMENTUM 1999 UniversitätPaderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 4.
    Source: MOSAIC/MOMENTUM 1999 UniversitätPaderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 5.
    What´s Mobility Management Demandorientated Approach Aim: Change of Attitudes an Behaviour soft measures (information, coordination) enhancing “hard” measures cost-effective Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 6.
    Innovative approaches forMM in metropolitan areas - the example of MOBINET-Munich Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 7.
    Innovative approaches forMM in metropolitan areas - the example of MOBINET-Munich Shopping box MOBIKIDS Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 8.
    Innovative approaches forMM in metropolitan areas - the example of MOBINET-Munich Shopping box MOBIKIDS Multimedia-Info Follow-up: IMBUS Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 9.
    The Project IMAGO: BasicIdeas integrating mobility management measures URBAN BUS URBAN BUS in medium sized in medium sized towns towns integrated integrated mobility mobility services services transfer of high quality systems URBAN BUS URBAN BUS goes goes region region transfer ? Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 10.
    MMM to betested in IMAGO Individualised Marketing Job Ticket Car Sharing Mobility-Centres Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 11.
    Framework conditions: MobilityCentres URBAN RURAL + public transport - basic lack of perceived as a acceptance for intertransport alternative modal choices => lack of information => priority on influencing perception Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 12.
    Framework conditions: MobilityCentres URBAN RURAL + public transport - basic lack of perceived as a acceptance for intertransport alternative modal choices => lack of information => priority on influencing perception - unsufficient financial resources - greater need for cooperation - low population densities Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 13.
    Solution 1: nph-centres integrationin existing structures Basic principle: intensive use of information technology audio-visual presentation schedules of public transport individualised schedules telephone-hotline Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 14.
    Solution 2: SVH-Service-Centre integrationof other functions Basic principle: cooperation to achieve effective utilization of employees banking functions travel agency tourist services ticket agency (events) railway agency Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 15.
    Conclusions • unfavourable financial andorganisational conditions • small numbers of potential users & unfavourable perception on the demand side • appropriate solutions have to be developed by preventing any extra costs Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 16.
    Conclusions • unfavourable financial andorganisational conditions • small numbers of potential users & unfavourable perception on the demand side • appropriate solutions have to be developed by preventing any extra costs developed solutions always include certain constraints • – – – – • limited transfer possibilities creative solutions are necessary low degree of standardization adjusting the solutions to the local situation need a lot of work and offers a comparatively low potential one day the developed solution may become a model for optimizing solutions in metropolitan areas Universität Paderborn Prof. Dr. Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik
  • 17.
    Universität Paderborn Prof. Dr.Andreas Kagermeier Angewandte Anthropogeographie und Geoinformatik