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Share Economy in metropolitan tourism:
The role of authenticity-seeking
Natalie Stors & Andreas Kagermeier
University of Trier, Germany
RSA-Tourism Research Network Workshop:
Metropolitan Tourism Experience Development
Budapest, 28-30th January 2015
Share Economy
Key facts:
Socio-economy development build around the
collaborative usage of idle human and physical
resources.
Not a new phenomenon
“Sharing has probably been the most basic form of
economic distribution in hominid societies for several
hundred thousand years” (PRICE 1975 in: BELK 2010: 715)
Boom since financial crisis 2008/09
Enablers:
•Mobile/Omnipresent Internet, Social Web
Drivers:
•Urbanization, critical mass
•Climate change, awareness of finite resources
+ economic crisis
•Demographic and social change
 Post-materialistic lifestyles, LOHAS
OWYANG 2014
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 2
Methodology Findings ConclusionIntroduction
Share Economy and Tourism
Highest impact on accommodation sector
RSA - Tourism Research Network Workshop, Budapest 29th of January 2015, Slide 3
Authenticity
Insider tips
Get into contact
Life with/like
local
Stay in
residential
neighborhood
Sleep in unique
accommodation
Explore off the
beaten track
???
Natalie Stors & Andreas Kagermeier
But why do visitors switch from classic accommodations to private hosts?
• Apart from budget orientation: => unique & authentic experience?!
Methodology Findings ConclusionIntroduction
Aims of the presentation
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 4
Share Economy participants
• Characteristics
• Motives and expectations
• Experiences
Case study: Berlin
Excursus Berlin 1/2
SE-accommodations are regarded as a threat to the traditional
hospitality industry and a driving force to gentrification
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 5
BUT
• Some 22 Mio. overnight stays in
commercial accommodations
Plus
• Some 26 Mio. overnight stays in the
traditional VFR segment (2011)
VERSUS
• Only 245,000 Airbnb-guests
BODNAR 2014
SPIELGEL ONLINE 2014
Excursus Berlin 2/2
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 6
• In the most touched boroughs
Mitte, Prenzlauer Berg/Pankow &
Friedrichshain/Kreuzberg are
545,000 flats
VERSUS
• Only 6,470 Airbnb-accommodations
(≈ 1.2 %)
SE-accommodations are regarded as a threat to the traditional
hospitality industry and a driving force to gentrification
BODNAR 2014
Own pictures 2012
Methodology
1) Online survey on general perceptions and
on experiences with Share Economy
(271 cases)
Sample with a supposed affinity towards
Sharing (academics and students)
2) In-depth interviews with occupants of
Airbnb-flats in Berlin
3) Interviews with Airbnb-visitors in Berlin
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 7
Experience with tourism related SE-options
0% 20% 40% 60% 80% 100%
Travel experience (online)
Evaluation of accommodations
Lift in a car
Overnight stay
Guided tours
Do not know No Not yet, perhaps in the future Yes
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 8
Experience with SE-accommodations (by age group)
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
under
25
25 to
30
30 to
40
40 to
50
over 50
Yes
Not yet, perhaps in the
future
No
Do not know
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 9
Mostly young, well educated guests
• "I would say it is an above average educated clientele. And it is
generally a clientele that is more open-minded, to learn new things,
than guests in the hotels (…).
There are many young people who come. They are mostly 23 up to
30 years, something like that. But I already lodged a woman over 70”
(GG_Berlin-21).
• “Mostly, there are very very open-minded people (…). They want to go
out, but they are no party-people. Never had guests that stayed here
in Berlin to party. There were always kind, open-minded people that
want to experience Berlin’s art, culture etc” (GG-Berlin_8).
• “25+ but sometimes also older couples. (…) Rather technology-
oriented, also many professors and many companies. It is now very
popular to accommodate employees in a real apartment, instead of
a hotel” (GG-Berlin_14).
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 10
Profile of personality
Cautious
Reflected
Proven practice reliant
Introvert
Autonomy orientied
Shy
Free-spending
Trend orientated
Financially strong
Risik orientated
Spontanous
Open to new experiences
Extroverted
Community orientated
Sociable
Housewifely
Pragmatic
On a shoestring
1 2 3 4 5
No Not yet, perhaps in the future Yes, as a guest Airbnb-guests
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 11
Motives of the guests
1 2 3 4 5
Save money
Meet new people
Direct contact with the locals
Insidertipps by the host
Perspective of the inhabitants
Otherwise too expensive
Good feeling
Expand the horizon
Like to try new things
Friends have told me about it
Yes, as a guest
AirBnB
Couchsurfing
Scale:
1 = absolutely unimportant
5 = totally important
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 12
Interaction between host and guest
as part of the visiting experience
0 10 20 30
I have not met the host and the formalities were handled by
third parties
The contact was limited to the formalities
The host provided information about the city, flyers of
events, etc. for guests in a folder
The host gives me personal advice to the city, told of
favorite places, gave hints to cafes / restaurants
I spent a lot of time with the staff, we did some activities
together
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 13
Individuality and design of the accommodation
• "And whoever participates in something like that [Airbnb], and says, I don’t
want to go to a hotel, doesn’t head for a standardised '70s-style flat, but
prefers the charm of an old Berlin building. (...) But I think – for a relatively
low price – they want this feeling: that's Berlin. A hostel, in contrast, is of
course completely interchangeable, it always looks the same everywhere. I
think that's the first thing they want” (GG_Berlin-15).
• “You might even be able to live in a place, an apartment slightly nicer,
cooler than you can afford. You can be like ohhh, if I were living in NYC I
totally would have a flat like this. Even though that would cost 5.000 $ a
month but 100 $ per night, that’s fine” (GA_Berlin-3).
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 14
Value for money and amenities/equipment
• “I got kind of frustrated by staying in starwood hotels, the hotels are really
nice (…) but you are paying 250 € a night and there is no kitchen and
Internet is an extra of 10 € a day. (…) And from the budget I have from work
travel, I could rent the whole [Airbnb-] place. I can get a two-bedroom place,
with a kitchen and balcony” (GA_Berlin-3).
• Researcher: “That‘s really interesting, you called your house Birkhain in
accordance to the people you intended to attract. But in the end, no party-
tourists came”.
• Airbnb-host: “No, not at all. There are rather families with children that want
to live in a larger apartment with a kitchen” (GG_Berlin-14).
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 15
Authenticity and the feeling to experience the real city
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 16
• "I do believe that the reason for choosing Airbnb is to experience the city or
a place visited from the local’s perspective" (GG_Berlin_13).
• "This is one of the topics where I have the feeling they see a little bit of
something else. (…) [T]hey see other neighborhoods” (GG_Berlin_21).
• “You can pick you neighborhood (…) maybe a cool neighborhood doesn’t
even have a hotel in it. (…) And there is also the appeal, instead of just
staying somewhere you feel as if you are living somewhere for a couple
of days” (GA_Berlin-3).
• “My host in Schöneberg, he is an expatriate and lives here for already 15
years, he said, ohhh on Saturday, there is this market where you have to go.
And I didn’t have any plan for the day and he gave me something to do. I
wouldn’t have known these places without the local host” (GA_Berlin 1).
Social interaction and personal contact
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 17
• “Typically, your host wants you to come out of your room and read your book in
the kitchen and have a coffee here since you are staying at their home”.
• “Actually, I was in Kreuzberg at the beginning of the weekend and I was really not
sure what to do tomorrow. And my host said, well if you get stuck, you can sleep
here Saturday. Not through Airbnb, because we are renting out this room, but we
also have a living room. And I just thought this is really interesting, because I
didn’t want to take that offer but I have made enough of a connection by
having dinner with them and staying there for 2 days that they were like, give us
a call if you need anything.
• “We talked less about the surrounding communities but more about life and our
own stories. That is also interesting and nice” (GA_Berlin-3).
• “I hardly experienced so my love, so much kindness towards my person/my
apartment as via Airbnb. (...) The contact to people and the feedback that they
are happy, that‘s really impressing” (GG_Berlin-23).
Advantages of Airbnb vs. traditional accommodations
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 18
• Kind, personal contact
• More humanity
• More love and security (Nestwärme)
• One gets insider tips, get to know people
• Meeting new people, getting to know the
area
• Nice area with locals
• Immediate proximity to life in the city
• I like to interact with the locals and to
know the culture and what they feel about
the city
PriceAuthenticity
Social
interaction/people
Locality within the
city
• Cheaper accommodations for youths
• Costs
• Inexpensive
• The price is low
• Private apartment/space, price, area
• Hosts are less bureaucratic
• Cooking space
• Practical overview, instant mailing with
host
• More flexible
Practicality
Conclusions
• Collaborative Consumption in general has the potential to become
more than a niche market (1/4 of the German population can be
characterised as showing an affinity towards sharing options)
• The monetary dimension is one major aspect, but in tourism other
driving forces are of high importance: location, social interaction,
inside knowledge about the city etc.
• Particularly the social interaction between host and guest can be
presumed as the „authentic“ experience for which certain travellers
are longing for.
• Open, however, remains the question, how visitors respond to a
recipient commercialization (professional suppliers).
• (Suggested answer: similar to many other tourism products,
professionalization will open this market to a much larger group of SE-
participants, but the explorer needs to move on, the a new, real
authentic experience.)
Methodology Findings ConclusionIntroduction
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 19
Thank you for your
attention …
… and we are looking
forward to a lively
discussion
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 20
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 21
Methodology Findings ConclusionIntroduction
Literature
BELK, R. (2010): Sharing. – In: Journal of Consumer Research, Vol. 36/2010, pp. 715-734.
BODNAR, A. (2014): Die Welt zu Gast bei Niemand. Wrangelkiez und Bergmannkiez.
http://alicebodnar.de/?p=2784 (last access: 23.01.2015).
OWYANG, J. (2014): Collaborative Economy Honeycomb http://www.web-strategist.com/blog/wp-
content/uploads/2014/05/honeycomb_collab_econ.jpg (last access: 22.01.2015).
SPIEGEL ONLINE (2014): Dokumentarfilm zum Hauptstadt-Boom: Wem gehört die Stadt?
http://www.spiegel.de/reise/aktuell/berliner-tourismus-boom-dokumentarfilm-von-nana-a-t-rebhan-a-971817.html
(last access: 22.01.2015).
RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 22

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Share Economy in metropolitan tourism: The role of authenticity-seeking

  • 1. Share Economy in metropolitan tourism: The role of authenticity-seeking Natalie Stors & Andreas Kagermeier University of Trier, Germany RSA-Tourism Research Network Workshop: Metropolitan Tourism Experience Development Budapest, 28-30th January 2015 Share Economy Key facts: Socio-economy development build around the collaborative usage of idle human and physical resources. Not a new phenomenon “Sharing has probably been the most basic form of economic distribution in hominid societies for several hundred thousand years” (PRICE 1975 in: BELK 2010: 715) Boom since financial crisis 2008/09 Enablers: •Mobile/Omnipresent Internet, Social Web Drivers: •Urbanization, critical mass •Climate change, awareness of finite resources + economic crisis •Demographic and social change  Post-materialistic lifestyles, LOHAS OWYANG 2014 RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 2 Methodology Findings ConclusionIntroduction
  • 2. Share Economy and Tourism Highest impact on accommodation sector RSA - Tourism Research Network Workshop, Budapest 29th of January 2015, Slide 3 Authenticity Insider tips Get into contact Life with/like local Stay in residential neighborhood Sleep in unique accommodation Explore off the beaten track ??? Natalie Stors & Andreas Kagermeier But why do visitors switch from classic accommodations to private hosts? • Apart from budget orientation: => unique & authentic experience?! Methodology Findings ConclusionIntroduction Aims of the presentation Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 4 Share Economy participants • Characteristics • Motives and expectations • Experiences Case study: Berlin
  • 3. Excursus Berlin 1/2 SE-accommodations are regarded as a threat to the traditional hospitality industry and a driving force to gentrification Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 5 BUT • Some 22 Mio. overnight stays in commercial accommodations Plus • Some 26 Mio. overnight stays in the traditional VFR segment (2011) VERSUS • Only 245,000 Airbnb-guests BODNAR 2014 SPIELGEL ONLINE 2014 Excursus Berlin 2/2 Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 6 • In the most touched boroughs Mitte, Prenzlauer Berg/Pankow & Friedrichshain/Kreuzberg are 545,000 flats VERSUS • Only 6,470 Airbnb-accommodations (≈ 1.2 %) SE-accommodations are regarded as a threat to the traditional hospitality industry and a driving force to gentrification BODNAR 2014 Own pictures 2012
  • 4. Methodology 1) Online survey on general perceptions and on experiences with Share Economy (271 cases) Sample with a supposed affinity towards Sharing (academics and students) 2) In-depth interviews with occupants of Airbnb-flats in Berlin 3) Interviews with Airbnb-visitors in Berlin Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 7 Experience with tourism related SE-options 0% 20% 40% 60% 80% 100% Travel experience (online) Evaluation of accommodations Lift in a car Overnight stay Guided tours Do not know No Not yet, perhaps in the future Yes Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 8
  • 5. Experience with SE-accommodations (by age group) 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % under 25 25 to 30 30 to 40 40 to 50 over 50 Yes Not yet, perhaps in the future No Do not know Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 9 Mostly young, well educated guests • "I would say it is an above average educated clientele. And it is generally a clientele that is more open-minded, to learn new things, than guests in the hotels (…). There are many young people who come. They are mostly 23 up to 30 years, something like that. But I already lodged a woman over 70” (GG_Berlin-21). • “Mostly, there are very very open-minded people (…). They want to go out, but they are no party-people. Never had guests that stayed here in Berlin to party. There were always kind, open-minded people that want to experience Berlin’s art, culture etc” (GG-Berlin_8). • “25+ but sometimes also older couples. (…) Rather technology- oriented, also many professors and many companies. It is now very popular to accommodate employees in a real apartment, instead of a hotel” (GG-Berlin_14). Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 10
  • 6. Profile of personality Cautious Reflected Proven practice reliant Introvert Autonomy orientied Shy Free-spending Trend orientated Financially strong Risik orientated Spontanous Open to new experiences Extroverted Community orientated Sociable Housewifely Pragmatic On a shoestring 1 2 3 4 5 No Not yet, perhaps in the future Yes, as a guest Airbnb-guests Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 11 Motives of the guests 1 2 3 4 5 Save money Meet new people Direct contact with the locals Insidertipps by the host Perspective of the inhabitants Otherwise too expensive Good feeling Expand the horizon Like to try new things Friends have told me about it Yes, as a guest AirBnB Couchsurfing Scale: 1 = absolutely unimportant 5 = totally important Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 12
  • 7. Interaction between host and guest as part of the visiting experience 0 10 20 30 I have not met the host and the formalities were handled by third parties The contact was limited to the formalities The host provided information about the city, flyers of events, etc. for guests in a folder The host gives me personal advice to the city, told of favorite places, gave hints to cafes / restaurants I spent a lot of time with the staff, we did some activities together Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 13 Individuality and design of the accommodation • "And whoever participates in something like that [Airbnb], and says, I don’t want to go to a hotel, doesn’t head for a standardised '70s-style flat, but prefers the charm of an old Berlin building. (...) But I think – for a relatively low price – they want this feeling: that's Berlin. A hostel, in contrast, is of course completely interchangeable, it always looks the same everywhere. I think that's the first thing they want” (GG_Berlin-15). • “You might even be able to live in a place, an apartment slightly nicer, cooler than you can afford. You can be like ohhh, if I were living in NYC I totally would have a flat like this. Even though that would cost 5.000 $ a month but 100 $ per night, that’s fine” (GA_Berlin-3). Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 14
  • 8. Value for money and amenities/equipment • “I got kind of frustrated by staying in starwood hotels, the hotels are really nice (…) but you are paying 250 € a night and there is no kitchen and Internet is an extra of 10 € a day. (…) And from the budget I have from work travel, I could rent the whole [Airbnb-] place. I can get a two-bedroom place, with a kitchen and balcony” (GA_Berlin-3). • Researcher: “That‘s really interesting, you called your house Birkhain in accordance to the people you intended to attract. But in the end, no party- tourists came”. • Airbnb-host: “No, not at all. There are rather families with children that want to live in a larger apartment with a kitchen” (GG_Berlin-14). Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 15 Authenticity and the feeling to experience the real city Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 16 • "I do believe that the reason for choosing Airbnb is to experience the city or a place visited from the local’s perspective" (GG_Berlin_13). • "This is one of the topics where I have the feeling they see a little bit of something else. (…) [T]hey see other neighborhoods” (GG_Berlin_21). • “You can pick you neighborhood (…) maybe a cool neighborhood doesn’t even have a hotel in it. (…) And there is also the appeal, instead of just staying somewhere you feel as if you are living somewhere for a couple of days” (GA_Berlin-3). • “My host in Schöneberg, he is an expatriate and lives here for already 15 years, he said, ohhh on Saturday, there is this market where you have to go. And I didn’t have any plan for the day and he gave me something to do. I wouldn’t have known these places without the local host” (GA_Berlin 1).
  • 9. Social interaction and personal contact Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 17 • “Typically, your host wants you to come out of your room and read your book in the kitchen and have a coffee here since you are staying at their home”. • “Actually, I was in Kreuzberg at the beginning of the weekend and I was really not sure what to do tomorrow. And my host said, well if you get stuck, you can sleep here Saturday. Not through Airbnb, because we are renting out this room, but we also have a living room. And I just thought this is really interesting, because I didn’t want to take that offer but I have made enough of a connection by having dinner with them and staying there for 2 days that they were like, give us a call if you need anything. • “We talked less about the surrounding communities but more about life and our own stories. That is also interesting and nice” (GA_Berlin-3). • “I hardly experienced so my love, so much kindness towards my person/my apartment as via Airbnb. (...) The contact to people and the feedback that they are happy, that‘s really impressing” (GG_Berlin-23). Advantages of Airbnb vs. traditional accommodations Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 18 • Kind, personal contact • More humanity • More love and security (Nestwärme) • One gets insider tips, get to know people • Meeting new people, getting to know the area • Nice area with locals • Immediate proximity to life in the city • I like to interact with the locals and to know the culture and what they feel about the city PriceAuthenticity Social interaction/people Locality within the city • Cheaper accommodations for youths • Costs • Inexpensive • The price is low • Private apartment/space, price, area • Hosts are less bureaucratic • Cooking space • Practical overview, instant mailing with host • More flexible Practicality
  • 10. Conclusions • Collaborative Consumption in general has the potential to become more than a niche market (1/4 of the German population can be characterised as showing an affinity towards sharing options) • The monetary dimension is one major aspect, but in tourism other driving forces are of high importance: location, social interaction, inside knowledge about the city etc. • Particularly the social interaction between host and guest can be presumed as the „authentic“ experience for which certain travellers are longing for. • Open, however, remains the question, how visitors respond to a recipient commercialization (professional suppliers). • (Suggested answer: similar to many other tourism products, professionalization will open this market to a much larger group of SE- participants, but the explorer needs to move on, the a new, real authentic experience.) Methodology Findings ConclusionIntroduction RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 19 Thank you for your attention … … and we are looking forward to a lively discussion RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 20
  • 11. RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 21 Methodology Findings ConclusionIntroduction Literature BELK, R. (2010): Sharing. – In: Journal of Consumer Research, Vol. 36/2010, pp. 715-734. BODNAR, A. (2014): Die Welt zu Gast bei Niemand. Wrangelkiez und Bergmannkiez. http://alicebodnar.de/?p=2784 (last access: 23.01.2015). OWYANG, J. (2014): Collaborative Economy Honeycomb http://www.web-strategist.com/blog/wp- content/uploads/2014/05/honeycomb_collab_econ.jpg (last access: 22.01.2015). SPIEGEL ONLINE (2014): Dokumentarfilm zum Hauptstadt-Boom: Wem gehört die Stadt? http://www.spiegel.de/reise/aktuell/berliner-tourismus-boom-dokumentarfilm-von-nana-a-t-rebhan-a-971817.html (last access: 22.01.2015). RSA - Tourism Research Network Workshop, BudapestNatalie Stors & Andreas Kagermeier 29th of January 2015, Slide 22