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New Urban Tourism and its
implications on Tourism Mobility
– the case of Munich
Andreas Kagermeier & Werner Gronau
Trier University & Stralsund University of Applied Sciences, Germany
6th Conference on Mobility in a Globalised World
Vienna, Austria 26 & 27 September 2016
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 2
Point of departure
Urban tourism: a dynamic  growth market
Arrivals in German metropolises
Source: Own design using data from: Statistisches Bundesamt (2016) 
0
10
20
30
40
50
60
70
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Mio
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 3
Authenticity
Insider tips
Get into contact
Life with/like 
local
Stay in 
residential 
neighborhood
Sleep in unique 
accommodation
Explore off the 
beaten track
???
Point of departure
Urban tourism: a dynamic  growth market
New Urban Tourism 
(Off‐the‐Beaten‐Track; outside the Tourist Bubble; „live like the 
Locals“)
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 4
New urban tourism
Post‐fordist, flexible working and living circumstances
 Blurring distinction between tourism and the everyday (including MICE, VFR, multilocal
living); idea of de‐differentiation (LASH 1990, URRY 1995)
 Visitors  and creative class inhabitants / employees have similar rhythms and needs 
(VOGELPOHL 2012) 
Distinktion und Integration
 To take part in the everyday life of the city and its inhabitants is often seen as central to 
the tourist experience” (MAITLAND 2008) 
 “While people increasingly ‘touristify’ [Larsen, 2008] their everyday life, tourists tend to 
take their home behaviors with them when they travel” (PAPPALEPOE et al. 2014: 231)
New Mobility Paradigm
 Tourism mobility is blurring with everyday mobility pattern (HANNAM 2009) 
Permanent accessibility of travellers
... leads to an overcoming of the traditional
separation between being on holiday and
everyday world. Changes wishes and needs
during their stay.
Ubiquitous available information
... shifts the priorities in the stay-preparation
and design; facilitates and strengthens the
trend to spontaneous activities and
discovering the urban atmosphere.
Mobile transport / mobility information and
reservation services
... facilitate the use of a broader spectrum of transport
means and the flexible usage and reservation.
Photos: Freytag 2009
New media and tourism
Case Study Munich
• ≈ 7 mio. visitors and 14 mio. overnight stays in 2015
• ≈ half of them incoming tourists (Statistisches Bundesamt 2016)
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 6
Source: LHM‐RAW 2014: 17
Main Tourist Attractions
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 7
Photos: www.muenchen.de
Secondary Tourist Attractions
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 8
Photos: www.muenchen.de
Secondary Tourist Attractions
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 9
Photos: www.muenchen.de
Methodology
• Standardized face-to-face interviews in Munich
(done by a group of students from Trier University)
• 16th to 21th May 2016
• Only overnight guests
• Focus on younger tourists
(>35 years)
• 269 cases
• 54.3 % from abroad
• 52.4 % first time visitors
• 39 % in the historic city centre
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 10
Visit of main tourist attractions
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 11
Source: own survey
0% 25% 50% 75% 100%
Historical City Center
Englischer Garten
Olympiapark
Nymphenburg Palace
First time visitor
Repeat visitor
Visit of secondary tourist attractions
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 12
Source: own survey
0% 10% 20% 30% 40%
Museums Quarter
Landtag/Friedensengel
Deutsches Museum
Flaucher
Gärtnerplatzviertel /
Glockenbachviertel
Maxvorstadt
Schwabing
Ludwigsvorstadt
Haidhausen
Giesing
BMW-Welt
Allianz Arena
Geiselgasteig / Bavaria Filmstudios
First time visitor Repeat visitor
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 13
Historical
City Centre
Olympia-
park
Nymphen-
burg
Palace Englischer
Garten
Deutsches
Museum
Landtag /
Friedens-
engel
Museums-
quarter
Gärtnerplatz
/ Glocken-
bach
Flaucher
Bavaria
Filmstudio
Maxvor-
stadt
Schwabing
Allianz
Arena
BMW Welt
Giesing
Haid-
hausen
Ludwigs-
vorstadt
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 14
Photos: www.s-bahn-muenchen.de
www.mvg.de
www.mvv-muenchen.de
Means of transport
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 15
Source: own survey
0% 25% 50% 75% 100%
Bus
Metro
S-Train
Tramway
Taxi
Private Car
Rental Car
Carsharing
Rental Bike
Bikesharing
Private Bile
First time visitor Repeat visitor
Evaluation Public Transport
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 16
Source: own survey
Bus
Metro
S-Train
Tramway
Average
Unsatisfied Satisfied
1 2 3 4 5
Reliability
Expenses
Comfort/Cleanliness
Flexibility
Accessibility
Sustainability
Evaluation Sharing mobility options
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 17
Source: own survey
Unsatisfied Satisfied
Carsharing
Rented Bike
Bikesharing
Average
1 2 3 4 5
Reliability
Expenses
Comfort/Cleanliness
Flexibility
Accessibility
Sustainability
Information on mobility options
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 18
Source: own survey
0% 10% 20% 30% 40% 50%
Accommodation
Friends / Relatives
Brochures
Websites
Apps
One APP for multimodal mobility options
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 19
Fahrinfo
MVG more Information, Routing,
Registration,
Reservation and
Accounting
Source: Kärgel 2015
One APP for multimodal mobility options
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 20
Source: carsharing.mvg‐mobil.de 2016
One APP for multimodal mobility options:
Bikesharing
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 21
Source: Kärgel 2015
One APP for multimodal mobility options:
Carsharing
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 22
Source: Kärgel 2015
Information on mobility options by origin
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 23
Source: own survey
0% 10% 20% 30% 40% 50%
Accommodation
Friends / Relatives
Brochures
Websites
Apps
Germany
Europe
Outside Europe
One APP for multimodal mobility options:
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 24
Source: www.mvg.de 2016
Only German speaking target group
Conclusions
• Blurring of everyday and leisure has consequences on spatial mobility
patterns
• Temporary visitors become a more and more relevant target group for
urban mobility services (leisure as well as educational and
professional reasons)
Challenges for integrated mobility service providers
• Need to provide effective communication: “you never get a second
chance”
• Importance of multipliers (formal and non-formal)
• Necessity to cope with language barriers
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 25
Thank you for your
attention …
… and we look forward
to a lively discussion
A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 26

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New Urban Tourism and its implications on Tourism Mobility – the case of Munich

  • 1. New Urban Tourism and its implications on Tourism Mobility – the case of Munich Andreas Kagermeier & Werner Gronau Trier University & Stralsund University of Applied Sciences, Germany 6th Conference on Mobility in a Globalised World Vienna, Austria 26 & 27 September 2016 A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 2 Point of departure Urban tourism: a dynamic  growth market Arrivals in German metropolises Source: Own design using data from: Statistisches Bundesamt (2016)  0 10 20 30 40 50 60 70 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Mio
  • 2. A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 3 Authenticity Insider tips Get into contact Life with/like  local Stay in  residential  neighborhood Sleep in unique  accommodation Explore off the  beaten track ??? Point of departure Urban tourism: a dynamic  growth market New Urban Tourism  (Off‐the‐Beaten‐Track; outside the Tourist Bubble; „live like the  Locals“) A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 4 New urban tourism Post‐fordist, flexible working and living circumstances  Blurring distinction between tourism and the everyday (including MICE, VFR, multilocal living); idea of de‐differentiation (LASH 1990, URRY 1995)  Visitors  and creative class inhabitants / employees have similar rhythms and needs  (VOGELPOHL 2012)  Distinktion und Integration  To take part in the everyday life of the city and its inhabitants is often seen as central to  the tourist experience” (MAITLAND 2008)   “While people increasingly ‘touristify’ [Larsen, 2008] their everyday life, tourists tend to  take their home behaviors with them when they travel” (PAPPALEPOE et al. 2014: 231) New Mobility Paradigm  Tourism mobility is blurring with everyday mobility pattern (HANNAM 2009) 
  • 3. Permanent accessibility of travellers ... leads to an overcoming of the traditional separation between being on holiday and everyday world. Changes wishes and needs during their stay. Ubiquitous available information ... shifts the priorities in the stay-preparation and design; facilitates and strengthens the trend to spontaneous activities and discovering the urban atmosphere. Mobile transport / mobility information and reservation services ... facilitate the use of a broader spectrum of transport means and the flexible usage and reservation. Photos: Freytag 2009 New media and tourism Case Study Munich • ≈ 7 mio. visitors and 14 mio. overnight stays in 2015 • ≈ half of them incoming tourists (Statistisches Bundesamt 2016) A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 6 Source: LHM‐RAW 2014: 17
  • 4. Main Tourist Attractions A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 7 Photos: www.muenchen.de Secondary Tourist Attractions A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 8 Photos: www.muenchen.de
  • 5. Secondary Tourist Attractions A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 9 Photos: www.muenchen.de Methodology • Standardized face-to-face interviews in Munich (done by a group of students from Trier University) • 16th to 21th May 2016 • Only overnight guests • Focus on younger tourists (>35 years) • 269 cases • 54.3 % from abroad • 52.4 % first time visitors • 39 % in the historic city centre A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 10
  • 6. Visit of main tourist attractions A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 11 Source: own survey 0% 25% 50% 75% 100% Historical City Center Englischer Garten Olympiapark Nymphenburg Palace First time visitor Repeat visitor Visit of secondary tourist attractions A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 12 Source: own survey 0% 10% 20% 30% 40% Museums Quarter Landtag/Friedensengel Deutsches Museum Flaucher Gärtnerplatzviertel / Glockenbachviertel Maxvorstadt Schwabing Ludwigsvorstadt Haidhausen Giesing BMW-Welt Allianz Arena Geiselgasteig / Bavaria Filmstudios First time visitor Repeat visitor
  • 7. A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 13 Historical City Centre Olympia- park Nymphen- burg Palace Englischer Garten Deutsches Museum Landtag / Friedens- engel Museums- quarter Gärtnerplatz / Glocken- bach Flaucher Bavaria Filmstudio Maxvor- stadt Schwabing Allianz Arena BMW Welt Giesing Haid- hausen Ludwigs- vorstadt A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 14 Photos: www.s-bahn-muenchen.de www.mvg.de www.mvv-muenchen.de
  • 8. Means of transport A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 15 Source: own survey 0% 25% 50% 75% 100% Bus Metro S-Train Tramway Taxi Private Car Rental Car Carsharing Rental Bike Bikesharing Private Bile First time visitor Repeat visitor Evaluation Public Transport A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 16 Source: own survey Bus Metro S-Train Tramway Average Unsatisfied Satisfied 1 2 3 4 5 Reliability Expenses Comfort/Cleanliness Flexibility Accessibility Sustainability
  • 9. Evaluation Sharing mobility options A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 17 Source: own survey Unsatisfied Satisfied Carsharing Rented Bike Bikesharing Average 1 2 3 4 5 Reliability Expenses Comfort/Cleanliness Flexibility Accessibility Sustainability Information on mobility options A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 18 Source: own survey 0% 10% 20% 30% 40% 50% Accommodation Friends / Relatives Brochures Websites Apps
  • 10. One APP for multimodal mobility options A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 19 Fahrinfo MVG more Information, Routing, Registration, Reservation and Accounting Source: Kärgel 2015 One APP for multimodal mobility options A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 20 Source: carsharing.mvg‐mobil.de 2016
  • 11. One APP for multimodal mobility options: Bikesharing A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 21 Source: Kärgel 2015 One APP for multimodal mobility options: Carsharing A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 22 Source: Kärgel 2015
  • 12. Information on mobility options by origin A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 23 Source: own survey 0% 10% 20% 30% 40% 50% Accommodation Friends / Relatives Brochures Websites Apps Germany Europe Outside Europe One APP for multimodal mobility options: A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 24 Source: www.mvg.de 2016 Only German speaking target group
  • 13. Conclusions • Blurring of everyday and leisure has consequences on spatial mobility patterns • Temporary visitors become a more and more relevant target group for urban mobility services (leisure as well as educational and professional reasons) Challenges for integrated mobility service providers • Need to provide effective communication: “you never get a second chance” • Importance of multipliers (formal and non-formal) • Necessity to cope with language barriers A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 25 Thank you for your attention … … and we look forward to a lively discussion A. Kagermeier & W. Gronau 6th Conference Mobility in a Globalised World, Vienna 26 & 27 Sep. 2016, Slide 26