K4 - Stefano Tresca (Co-Founder of iSeed)

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Silicon Valley Comes to Imperial 2012

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THE STORY
BEHIND A
STARTUP
5 CHAPTERS
Stefano L Tresca
www.iSeed.co
5 MYTHS
@startupagora 1 (BIG) TRUTH

WHY ME
15 years in
startups of any size
(up to 6.7 billions)*.
Love to help young
this is NOT me startups.
this is me

*Made all the
mistakes you can
make already (and a
bit more).

Myth #1
Doing a
startup is
cool.*

*I think it’s
really cool
but ...

Working for
WHO IS a large
RIGHT? company
is like
waterboardin
g.

PAUL GRAHAM
Co-Founder
Y Combinator

Working for
a large
WHO IS company has
RIGHT? been the
best
decision in
my life.

MY DAD
Co-Founder
of ... Me

YESTERDAY working
for a big company was
cool. TODAY working
for a startup is cool.
TOMORROW ???

Do a startup
because YOU
want, not
because they
say is cool.

You “just”
need to work
150% of your
time. Sorry …
I mean 250%.

ARMANDO BIONDI
Serial
Entrepreneur
Pick1.com

You need a good IDEA,
excellent EXECUTION,
good TIMING, high
PERSEVERANCE and
some LUCK ... to
start.*
*don’t forget to look for a good
TEAM asap.

WARNING
this is where I get
really unpopular with
the professors.

Myth #3
Work hard and
you will be
rewarded.

As a startup
CEO I slept
like a baby:
I woke up
every two
hours and
cried.
BEN HOROWITZ
Entrepreneur &
Venture Capital

You WILL work
hard but you can
STILL die broke.

N. TESLA a T. EDISON a Who is this
genius died genius died man?
broke rich.

ST
JU NG
KI
EC OU
CH Y
ON

N. TESLA a T. EDISON a PROF. DENNIS
genius died genius died GABOR,
broke rich. Imperial
College
London. Noble
Prize.

#4
FUNDING*

*My area. I will
be less emotional
here ...

I have been
rejected by
300 venture
capitals.

TIM WESTERGREN
Co-Founder
Pandora

Other speakers are
on the professional
fund rising today.*

*So let me provide a
few practical ideas for
the beginners (all
tested).

• Friends & Family, your network is
stronger than you think.
• Lower the lifestyle, start early or it’ll
be to late.
• Sell your stuff on eBay, you can buy
everything again later.
• Work in your free time, simple
mindless task (deliver pizza,
TaskRabbit, etc.).
• Public or students competition, even if
you lose you’ll promote your startup.

During the
YOU night I was
DON’T working as a
TRUST dubber on
ME? Elance.

CHRIS SACCA
Lowercase Capital
2 billion manager

... but don’t forget to think big
•Hire a grant application specialist, they
often work on a success fee.
•Hire a fundraiser, not simple but
sometimes they work on a success fee (I
do it if I like the project).

It’s a
IT DOESN’T struggle to
LOOK SO save your
COOL company’s
ANYMORE ! life - and
your own skin
- every day.

SPENCER FRY
Co-Founder
Carbonmade

But here I am and
I can’t imagine
doing anything
different.

THANK YOU !
Not all those who
wander are lost.

BILBO BAGGINGS

If you liked it tweet
@startupagora

QUESTIONS?

Stefano L Tresca
(SMALL) ANGEL, MENTOR, LAWYER
www.iSeed.co
pr@iseed.co
@startupagora

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K4 - Stefano Tresca (Co-Founder of iSeed)

1. THE STORY BEHIND A STARTUP 5 CHAPTERS Stefano L Tresca www.iSeed.co 5 MYTHS @startupagora 1 (BIG) TRUTH

2. WHY ME 15 years in startups of any size (up to 6.7 billions)*. Love to help young this is NOT me startups. this is me *Made all the mistakes you can make already (and a bit more).

3. #1 THE IDEA THE CHOICE

4. Myth #1 Doing a startup is cool.* *I think it’s really cool but ...

5. Working for WHO IS a large RIGHT? company is like waterboardin g. PAUL GRAHAM Co-Founder Y Combinator

6. Working for a large WHO IS company has RIGHT? been the best decision in my life. MY DAD Co-Founder of ... Me

7. They’re both right.

8. YESTERDAY working for a big company was cool. TODAY working for a startup is cool. TOMORROW ???

9. Do a startup because YOU want, not because they say is cool.

10. #2 THE IDEA

11. Myth #2 A good idea wins every time.

12. You “just” need to work 150% of your time. Sorry … I mean 250%. ARMANDO BIONDI Serial Entrepreneur Pick1.com

13. You need a good IDEA, excellent EXECUTION, good TIMING, high PERSEVERANCE and some LUCK ... to start.* *don’t forget to look for a good TEAM asap.

14. #3 EXECUTION

15. WARNING this is where I get really unpopular with the professors.

16. Myth #3 Work hard and you will be rewarded.

17. As a startup CEO I slept like a baby: I woke up every two hours and cried. BEN HOROWITZ Entrepreneur & Venture Capital

18. You WILL work hard but you can STILL die broke.

19. N. TESLA a T. EDISON a Who is this genius died genius died man? broke rich.

20. ST JU NG KI EC OU CH Y ON N. TESLA a T. EDISON a PROF. DENNIS genius died genius died GABOR, broke rich. Imperial College London. Noble Prize.

21. #4 FUNDING* *My area. I will be less emotional here ...

22. I have been rejected by 300 venture capitals. TIM WESTERGREN Co-Founder Pandora

23. Other speakers are on the professional fund rising today.* *So let me provide a few practical ideas for the beginners (all tested).

24. • Friends & Family, your network is stronger than you think. • Lower the lifestyle, start early or it’ll be to late. • Sell your stuff on eBay, you can buy everything again later. • Work in your free time, simple mindless task (deliver pizza, TaskRabbit, etc.). • Public or students competition, even if you lose you’ll promote your startup.

25. During the YOU night I was DON’T working as a TRUST dubber on ME? Elance. CHRIS SACCA Lowercase Capital 2 billion manager

26. ... but don’t forget to think big •Hire a grant application specialist, they often work on a success fee. •Hire a fundraiser, not simple but sometimes they work on a success fee (I do it if I like the project).

27. #5 SO WHY A STARTUP?

28. It’s a IT DOESN’T struggle to LOOK SO save your COOL company’s ANYMORE ! life - and your own skin - every day. SPENCER FRY Co-Founder Carbonmade

29. No Myth The truth is ...

30. I don’t know !

31. But here I am and I can’t imagine doing anything different.

32. THANK YOU ! Not all those who wander are lost. BILBO BAGGINGS If you liked it tweet @startupagora

33. QUESTIONS? Stefano L Tresca (SMALL) ANGEL, MENTOR, LAWYER www.iSeed.co pr@iseed.co @startupagora

K4 - Stefano Tresca (Co-Founder of iSeed)

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