EuroSTAR Software Testing Conference 2011 presentation on Power to the People by Daryl Elfield. See more at: http://conference.eurostarsoftwaretesting.com/past-presentations/

1. Deutsche Bank
Identifier
Client logo
positioning
Power to the People
November 2011

2. Welcome to DB – we’re quite big….
— 102,000 employees
— In 73 countries
— Servicing over 30 million clients across our businesses
— In 2010 we made almost 4 billion profit from 28 billion of revenue
Speaker name
Deutsche Bank
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3. And we’re quite good at what we do
Speaker name
Deutsche Bank
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4. IT is fundamental to the success of the company
— THIS SECTION AWAITING APPROVAL
Speaker name
Deutsche Bank
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5. But we need to get better at it!
— THIS SECTION AWAITING APPROVAL
Speaker name
Deutsche Bank
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6. An idea was born…
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Deutsche Bank
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7. We launched a change programme….
GT Operating Model Drivers Applications Services GT CM Drivers AS Improvement Programme Principles
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Deutsche Bank
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Lower RTB costs
Increased stability and
capacity
Greater agility and
predictability in delivery
Reduced duplication of
solutions
Be World Class
Help us access
knowledge, best practice
and improve collaboration
Reduce overheads
Provide education and
training
Invest in the tools that help
us be more efficient
Simplify and rationalise
Enable our teams –
tangible benefits
Re-use, leverage best
practice
Be metrics driven

8. Speaker name
Deutsche Bank
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2010 DB Blue template
…with KPIs, and benefits and roadmaps

9. But 70% of change programmes fail!
— Common reasons for failure
— Lack of active, committed leadership
— No clear, compelling business case for change
— Change not embedded
— Lack of employee participation
Speaker name
Deutsche Bank
Identifier Name of event/date
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10. How do you encourage employee participation?
— Suggestion boxes?
— Surveys?
— Change Networks?
SO 20th century….
— Crowdsourcing?
— Collaboration?
Speaker name
— What about
Deutsche Bank
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11. Collaboration – the DB story
— Employees collaborated long before the ASIP
— SIGs
— Mailing Lists
— Informal networks
— The change programme introduced structure:
— From loose collaboration to ―Communites of Practice‖
— Community Leaders (and other roles)
— Community Portal
— Governance (within and between CoPs)
— Linked communities to organisational change
Speaker name
Deutsche Bank
Identifier Name of event/date
12/10/2011 16:25:33 2010 DB Blue template
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12. Communities of Practice at DB
— There are currently 11with 10 more in planning
— They range from Agile, to Business Analysis, to QA & Testing to
…Consumption Management
— 1 in 5 permanent employees in GT is in a CoP
— 72% are either an AVP or VP – but also includes 9 MDs and 74
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Directors
Deutsche Bank
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13. Each CoP has its own unique identity
Speaker name
Deutsche Bank
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14. Some have really taken things to a whole new level
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Deutsche Bank
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15. And may have too much time on their hands!
New York
Deutsche Bank Speaker name
Identifier
Name of event/date
SG - BOCS
LN - CS
Cary
UK
Canada
Singapore
Russia
India
Hong Kong
Phillipines
Over 300 members…
…in 9 locations…
…and 10 SIGs

16. What have the CoPs actually done?
— INSERT VIDEO HERE
Speaker name
Deutsche Bank
Identifier Name of event/date
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17. The secret to our (collobaration) success
— It starts with one person
— With support from a central team
— Do not focus on the platform
— Or on getting permission for everything
— Seek executive sponsorship
— Measure and celebrate wins
— Tie your community’s decisions to organisational change
Speaker name
Deutsche Bank
Identifier Name of event/date
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18. What else?
— Measure everything
— Communicate, communicate – and communicate some more
— Celebrate success and admit failure
— Go for quick wins – remember Keynes – ―in the long-term, we are all
— FOCUS – pick a few things and do them well
Speaker name
dead‖
Deutsche Bank
Identifier Name of event/date
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19. And so – the (multi) million dollar question - have we
fixed the problem?
— THIS SECTION AWAITING APPROVAL
Speaker name
Deutsche Bank
Identifier Name of event/date
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20. What next for GT?
— More communities!
— More investment in improving the consistency of our delivery and the
stability of our live systems
— Rationalising our change intiatives
— Demonstrating real value-add to the business
Speaker name
Deutsche Bank
Identifier Name of event/date
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21. What next for you?
Speaker name
Deutsche Bank
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