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Building a Purposeful Social Network by Deutsche Bank - BDI 11/15/12 Financial Services Social Communications 2012: Case Studies and Roundtables

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Case Study: Building a Purposeful Social Network by Deutsche Bank
Presented by: John Stepper, Managing Director, Deutsche Bank
John is driving collaboration and social media at Deutsche Bank—from a new platform (myDB) to communities of practice to the DB Social Media Council.

www.bdionline.com

Published in: Business
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Building a Purposeful Social Network by Deutsche Bank - BDI 11/15/12 Financial Services Social Communications 2012: Case Studies and Roundtables

  1. 1. Putting the value question behind us John Stepper - Deutsche Bank - November 2012
  2. 2. We started here...
  3. 3. And wound up here
  4. 4. Whatʼs it worth?
  5. 5. Top 4 US banks alone have1.1 million employees& spend $287 billion.
  6. 6. Collective efficiency:a new class of costmanagement possibilities
  7. 7. Consolidating the intranet5 Reducing service costs Smarter personal consumption Eliminating unused assets Leveraging Communities of Practice
  8. 8. Consolidating the intranet
  9. 9. Reducinginternal service costs
  10. 10. Promotingsmarter personal consumption
  11. 11. 500mm 120,000 $ pages trees $35mm
  12. 12. Eliminating unused assets
  13. 13. “Excuse me, are you using that?”
  14. 14. LeveragingCommunities of Practice
  15. 15. Collective efficiency Cross-selling$$$$$$$ Open innovation Process improvement Personal productivity Group effectiveness
  16. 16. There is no question...
  17. 17. We will make work better.
  18. 18. More effectiveAnd more fulfilling.

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