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For profit, productivity, and personal benefit: creating a collaborative culture at Deutsche Bank John Stepper


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For profit, productivity, and personal benefit: creating a collaborative culture at Deutsche Bank John Stepper

  1. 1. Creating a collaborative culture for profit, productivity & personal benefit John Stepper - Social Business Forum - Milan 2012
  2. 2. We started here...
  3. 3. And wound up here.
  4. 4. What’s it worth?
  5. 5. Top 4 US banks alone have 1.1 million employees & spend $287 billion.
  6. 6. Communities of Practice: 3,000 people 40,000 person-hours €2 million savings
  7. 7. 20+ ways to generate value
  8. 8. 1 # Communities of Practice Measure: systematic collection of value stories
  9. 9. 3 # Curated knowledge Measure: Based on representative models
  10. 10. 8 # Self-service websites Measure: Based on representative models
  11. 11. 11 # Optimizing asset inventory Measure: Actual counts
  12. 12. 16
  13. 13. ... #21 Lead generation #22 Cross-selling #23 Client service #24 On-boarding #25 Internal mobility ...
  14. 14. WIIFM? (What’s in it for me?)
  15. 15. Reputation + Opportunities
  16. 16. How?
  17. 17. Working out loud = Observable work + Narrating your work
  18. 18. Building a purposeful social network Inaugural class - April 2012
  19. 19. Next: Institutionalizing collaboration
  20. 20. Grazie

Editor's Notes

  • 2 things I wanted to share with you today that I believe in very strongly. First, that applying social tools & practices can generate 100s of millions in value for a firm DB. Second, those same tools and practices can help everyone - every one - take more control of their career.\n
  • Stories of our initial social business attempts.\n\n
  • And how things were working...\n\n
  • So this became our guiding question.\n
  • How could we NOT talk about the money??\n\nWe learned to embrace the ROI challenge. Talk through scale of costs at large firms and the size of the opportunity.\n
  • Started saving money with CoPs. Platform scales that and opens up other use cases.\n\n\n
  • Not just twitter. Elevator pitch - easier to leverage people and content.\n
  • This unlocked more use cases. Reducing service calls, reducing web customization, to creating new approaches to learning and external communities for young PWM customers. Here are 4 quick examples:\n\n
  • How do we get better at what we do? \n
  • QAT Story. Made our ROI on CoPs alone.\n
  • Again, structure matters.\n
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  • New kinds of solutions to old problems.\n
  • \n
  • These are all basic things. Reducing service calls, optimizing asset inventory. But each one is worth 1, 2, 5 millions euros. myBill may be 20 million. And all that learning leads to yet more use cases.\n
  • So, it’s great for the firm. But why would people contribute? \n
  • Photo of Susan lady accepting awards? Britain’s got talent?\nThe reason is this. Social tools make it easier to control your reputation and unlock access to opportunities. Relationships and reputation have always been important. Dale Carnegie wrote about\n
  • Career plans are graphs, not ladders. In the past, we’ve always thought of our careers as traversing this. Looking up the ladder. Where if one of these lines gets cut, we’re set adrift.\n
  • But it could be like this. Where you build a rich set of relationships - relevant to what you do - that can expose opportunities you never would have known about.\n
  • 5 minutes\n
  • Now, we may not all be like Greg Reilly. But here’s something everyone can do. (And for those watching on TV I included a link for more information.)\n
  • This isn’t just for extroverts. Or naturals. It’s for everyone. And we’re so convinced of that we’ve put together a 3-month course that we’re teaching now and hopefully. one day, everyone can take at work. You can find it on myDB.\n
  • Short visionary statement of where we’re heading\n
  • With a focus on commercial value and structured ways to connect what we do to individuals as well as institutions, we’re quickly moving from this...\n\n
  • this....ASPIRATIONAL ENDING! The commercial benefits are the key sustainable commitment by the firm. The personal benefits are the keys to sustainable contribution by each of us. I’m looking forward to all of it. Thank you.\n
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