Eric Iverson on Innovation - Innovating OTJ
Oct. 14, 2011•0 likes•1,342 views
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Eric Iverson, Vice President of Information Technology, Sony Pictures, gave this presentationat at Pepperdine University’s free conference, “From Information Systems to Innovation Systems: Establishing the Next Generation Information Systems Department,” on Wednesday, October 12, 2011. The conference was sponsored by the Center for Applied Research at the Graziadio School of Business and Management.
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Eric Iverson on Innovation - Innovating OTJ
- 10. 1500 unique product elements to Distribute Spiderman world-wide
- 11. Hundreds of production & clearance agreements
- 12. >25,000 lines of rights data for Spiderman
- 13. 200 attributes make up the move
- 14. Copyrights and title registrations
- 15. 1000’s of marketing materials
- 23. Kept technology in the hands of our innovators
- 24. Developed a way to handle music and rebuilt party master
- 29. The strategy process drove buy-in for us
- 30. Gave confidence to take bold positions
- 31. It prepared us to be even more opportunistic
- 41. Applying an old idea in a new way
- 43. Time
- 47. Knowing what innovation is – is easy
Editor's Notes
- Consumer Products & Devices includes televisions, digital cameras and camcorders and home audio and video.Networked Products & Services include Sony Computer Entertainment (PlayStation), personal computers, mobile products and Sony Media Software and Services.Sony Music Entertainment includes Columbia/Epic, RCA/Jive and other labels.Financial Services includes insurance and banking operations.
- One half of a legacy application (GPMS)No offices - the fish canneryLittle direct fundingNo business owner, yetNo group owned the dataA small start to an IPM Systems strategyNeed SAP QC 30 days (not started)
- Map it out. Follow the process.Process is data in motion