K^2 London Presentation: Agency Team Innovation - Craig Lister

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This document outlines Reprise Media's team and approach to innovation. It discusses the team members in various roles and how the company uses proprietary tools, best-in-breed technology, discovery, and methodology to drive improvements across key performance indicators like CPA, CPC, CTR, conversions, and SOV. It also touches on empowering employees and collaboration as keys to taking the approach global.

Marketing Business Technology

Agency Team Innovation
Craig Lister
Head of Reprise Media UK & EMEA

Search
Director
Account Manager
Performance Account Executive
Account
Analyst
Affiliate Consultant
Client
Partner
Mobile Lead
SEO Executive
SEO Content
Strategist
SEO
Outreac
h
Manager
Performance Media
Specialist
Campaign
Engineer
Director of Campaign
Operations
Social Business
Strategist
Client
Services
Director
Junior Social Media
Producer
Graduate
Executive

Methodology Proprietary Tools
Best in Breed
Technology

CPA -
55%
CPEA -65%
CPC -43%
CTR
+4%
Conversions
+15%
SOV +40%
CPEA -
15%
CPEA -43%
CTR +6%
CTR +2%
SOV +48%
SOV +29%
CPC -14%
CPC -27%
Conversions
+10%
Conversions
+25%
CPA -26%
CPA -20%

Thank you!
Craig Lister
Head of Reprise Media UK & EMEA
Telephone: (+44) 207 073 7250
Mobile: (+44) 7909 001 679
craig.lister@reprisemedia.com

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K^2 London Presentation: Agency Team Innovation - Craig Lister

1. Agency Team Innovation Craig Lister Head of Reprise Media UK & EMEA

2. Search Director Account Manager Performance Account Executive Account Analyst Affiliate Consultant Client Partner Mobile Lead SEO Executive SEO Content Strategist SEO Outreac h Manager Performance Media Specialist Campaign Engineer Director of Campaign Operations Social Business Strategist Client Services Director Junior Social Media Producer Graduate Executive

4. The Team

5. Inspiration

6. Methodology Proprietary Tools Best in Breed Technology

7. Discovery in Action

8. CPA - 55% CPEA -65% CPC -43% CTR +4% Conversions +15% SOV +40% CPEA - 15% CPEA -43% CTR +6% CTR +2% SOV +48% SOV +29% CPC -14% CPC -27% Conversions +10% Conversions +25% CPA -26% CPA -20%

9. Taking Encore Global

10. How Have We Achieved This?

11.

12. Empowerment Encouragement Guidance

13.

14.

15. Collaboration and Partnership

16.

17. Thank you! Craig Lister Head of Reprise Media UK & EMEA Telephone: (+44) 207 073 7250 Mobile: (+44) 7909 001 679 craig.lister@reprisemedia.com

K^2 London Presentation: Agency Team Innovation - Craig Lister

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