The document summarizes the findings of a large-scale survey conducted in India to profile Indian consumers by generational age groups. Over 259,000 individuals across all states and territories were surveyed. Key findings include size estimates and segmentation of consumers into 5 generational groups based on age, as well as demographic, socioeconomic, and consumption lifestyle profiling of each group. The study aims to provide insights into how consumption behavior and abilities differ across generations in India.

1. Understanding Indian Consumers as ‘Generation’ Groups – Gen Next, Gen Now,….. Indian Generations 2010

4. The Indian Consumer Generations * Note – The model is indicative of the main natural generation transition points between ages. It is not meant to be an exhaustive depiction of all possible transition points In the Indian context, where young people usually attain financial independence and stability mainly in their 20’s, one may take the young between 13-24 years mostly representing the ‘Generation Next’ and the young who are 25 years or more as part of ‘Generation Now’ 25 – 39 Years (Prime Adulthood) 40 – 54 Years (Middle Age) 13 – 24 Years (Teenager, Young Adult) Up to 12 Years (Child) 55 Years & Above (Elderly) A G E P R O G R E S S I O N Gen Futr Gen Nxt Gen Yest Gen Vintg Gen Now I N D E P E N D E N C E P R O G R E S S I O N India 2010 India 2030 India 1985 India 2000 India 2020

8. Indian Shoppers Shopping Orientation & preferences Juxt India Consumer Landscape Syndicated Study Datasets Product Category Datasets India Mobile Mobil Service & Handsets India Bytes Personal Computers India Drives Automobiles India Banks Personal Banking India Insured Life, Gen Insurance India Plugged Home Durables India Drinks Alcoholic Drinks India Smokes Cigarettes India Grooming Personal Care India Pack Foodies Processed Food Individual Consumer Master Dataset Master Datasets All Household Profile Data Household Master Dataset All Individual Profile Data Language, Community, Caste, Religion India Societal Landscape Lifestyle Diseases & Medication Preferences India Health Check India Hooked Indian Urbanites Urban SECs Indian Ruralites Rural SECs Indian Families Family composition & lifecycle stage Indian Generations Generational Age groups India Spending Powers Ability to Spend India Consumer Lifestyles Ability to Spend + Inclination to Spend Indian Affluents The Uppies & The Rich Indian HOH Chief Wage Earners of the Households Indian Women Women Consumers India Investing The Financial Investors Dominant & Integrated Media Usage (TV, Print, Radio, Internet) Holidays & Travel India Holidays Consumer Segment Datasets

9. Master Datasets Consumer Segment Datasets Pricing* * 10.3% service tax extra ‘ Indian Generations’ Segmentation Dataset Rs. 100,000 per Generation Segment (all relevant individual consumer data but only for one ‘generation segment’) Individual Consumer Master Dataset Rs. 600,000 (All available data on individual consumers) (At all levels – all India, urban, rural, state-wise, town class-wise, village class-wise, city-wise for top 25 cities) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets ‘ Indian Generations’ Segmentation Dataset 3 Generation Segments - Rs. 200,000 (all relevant individual consumer data for the 3 ‘generation segments’) ‘ Indian Generations’ Segmentation Dataset All 5 Generation Segments - Rs. 250,000 (all relevant individual consumer data for all the 5 ‘generation segments’)

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