The document summarizes the findings of a large survey conducted in India that categorized Indian consumers into different generational groups based on their age. The key findings include: - The largest generational group is "Gen Now" aged 25-39 years at 27% of the population, followed by "Gen Next" aged 13-24 years at 24%. - "Gen Yest" aged 40-54 years have the highest individual incomes, while households with "Gen Vintg" aged 55+ years have the highest family incomes. - Consumption patterns vary between the groups - "Gen Next" favors jeans, sports shoes and snacks while "Gen Vintg" favors watches. "Gen Now" shows

1. Understanding Indian Consumers as ‘Generation’ Groups – Gen Next, Gen Now,….. Indian Generations 2010

3. The Indian Consumer Generations * Note – The model is indicative of the main natural generation transition points between ages. It is not meant to be an exhaustive depiction of all possible transition points In the Indian context, where young people usually attain financial independence and stability mainly in their 20’s, one may take the young between 13-24 years mostly representing the ‘Generation Next’ and the young who are 25 years or more as part of ‘Generation Now’ 25 – 39 Years (Prime Adulthood) 40 – 54 Years (Middle Age) 13 – 24 Years (Teenager, Young Adult) Up to 12 Years (Child) 55 Years & Above (Elderly) A G E P R O G R E S S I O N Gen Futr Gen Nxt Gen Yest Gen Vintg Gen Now I N D E P E N D E N C E P R O G R E S S I O N India 2010 India 2030 India 1985 India 2000 India 2020

6. Topline Findings

12. Report Details

14. Indian Shoppers Shopping Orientation & preferences Juxt India Consumer Landscape Syndicated Study Datasets Product Category Datasets India Mobile Mobil Service & Handsets India Bytes Personal Computers India Drives Automobiles India Banks Personal Banking India Insured Life, Gen Insurance India Plugged Home Durables India Drinks Alcoholic Drinks India Smokes Cigarettes India Grooming Personal Care India Pack Foodies Processed Food Individual Consumer Master Dataset Master Datasets All Household Profile Data Household Master Dataset All Individual Profile Data Language, Community, Caste, Religion India Societal Landscape Lifestyle Diseases & Medication Preferences India Health Check India Hooked Indian Urbanites Urban SECs Indian Ruralites Rural SECs Indian Families Family composition & lifecycle stage Indian Generations Generational Age groups India Spending Powers Ability to Spend India Consumer Lifestyles Ability to Spend + Inclination to Spend Indian Affluents The Uppies & The Rich Indian HOH Chief Wage Earners of the Households Indian Women Women Consumers India Investing The Financial Investors Dominant & Integrated Media Usage (TV, Print, Radio, Internet) Holidays & Travel India Holidays Consumer Segment Datasets

15. Master Datasets Consumer Segment Datasets Pricing* * 10.3% service tax extra ‘ Indian Generations’ Dataset Rs. 100,000 per Gen Segment (all relevant individual consumer data at all India level but only for one ‘generation segment’) Individual Consumer Master Dataset Rs. 600,000 (All available data on individual consumers) (At all levels – all India, urban, rural, state-wise, town class-wise, village class-wise, urban district-wise for top 25 urban districts) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets ‘ Indian Generations’ Dataset 3 Gen Segments - Rs. 200,000 (all relevant individual consumer data at all India level for 3 ‘generation segments’) ‘ Indian Generations’ Dataset All 5 Gen Segments - Rs. 250,000 (all relevant individual consumer data at all India level for all the 5 ‘generation segments’) ‘ Indian Generations’ Dataset All 5 Gen Segments - Rs. 250,000 (all relevant individual consumer data for all the 5 ‘generation segments’ at all mentioned geographical levels) +  Rs. 700,000

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