Disfit investors pitch jan 2016

Disfit, Discover Fitness Centres Near You. Gyms, Yoga & more.
www.disfit.in Pune, Maharashtra subhrajit@disfit.in +91 8378997510

1
www.disfit.in, Discover Fitness Centres near you. Gyms, Yoga & more.
The Core Team
Rakesh
CEO & Sales Head
Saroshi
Traditional Fitness
Subhrajit
Product Head
Rakesh looks after the
overall sales of Disfit. He
has 3 years of
experience with Honda
Motors & is current
overlooking the tie-ups
primarily with gyms &
other fitness providers
Saroshi looks after tie-
ups with not so regular
fitness providers i.e.
yoga centres, pilates,
personal trainers &
others. She is a qualified
yoga trainer & has been
7 years of experience.
Subhrajit is the product
head of Disfit & handles
the digital marketing
part as well. He has
more than 10 years of
corporate experience in
consulting & finance
space.
B.Tech (Mechanical),
Osmania University
MCA & BCA, Osmania
University
MBA (IIM Lucknow),
B.Tech (IIT Bombay)

2
Our Value Proposition for USERs?
Discover a fitness center near to your Address
Browse, Filter and Book a Membership
Be specific on type & number of Equipment
Build your Profile & find a fitness buddy
1. Build your profile with your likes of type of
workouts,
2. Shortlist & Likes the centres;
3. Find work out buddy near you;
4. Contact and communicate with centres;
5. Avail exclusive offers;

3
Our Value Proposition for USERs? - Search Results

4
● Once we get connected, we visit you and
verify it in detail.
● We make your fitness centre LIVE and come
over for a complete demonstration of your
dashboard.
How Centers get Listed?
DISFIT
We visit
you and
Verify
You go LIVE
We get
Connected
Login gets created
&
Demo of
Dashboard
1
2
3
ONLY
VERIFIED
LISTINGS

5
Our Value Proposition for Fitness Centers
Reaching to the Customer Owners
You can mange your prices, customer
data and listings at one place.
Generating
interest for
fitness
● Disfit sensitize customers on fitness
and encourage them to join a Gym;
Focused
Marketing
● We reach customers via social
media marketing and google
searches;
Revenue
● Selling daily membership passes to
customers;
Let the customer find you. You will get
verified LEADS
Bookings done and seamless payments
from customers.
Manage ALL
YOUR CENTRES
(MULTIPLE) at
one place
ALL your
BOOKINGS &
OFFERS at one
place.
MARKETING –
We do
marketing for
you. You just
focus on your
centres.
Reply to your
REVIEWS &
INTERACT with
Users

6
Fitness Centre (Your) Dashboard
• Manage all your
Fitness Centres at one
Place;
• Manage the Reviews
you have received;
• Manage all the Trial
Requests you have
received;
• Manage all your
Bookings at one place;
• Edit your fitness
centre details
whenever you want;
• Create your own offers
to reach new
customers;
• Follow it up with your
customers;
• Participate in exclusive
fitness sales events;

7
Our Business Model
Revenue from
LISTING
services
Revenue from
BOOKING
services
Revenue from
FEATURED
services
Revenue from
RATING
services
1. The LISTING is FREE till 31st March, 2016;
2. The Booking services to be launched on 1st February, 2016;
The fitness
providers will
pay to Disfit for
listing services.
We have several
packages for
the same.
We have
introduced
featured
services, users
to view featured
fitness options
near their
searches.
Users can book
membership
directly in Disfit.
For every
booking, a
certain % will be
shared with us.
We have the
plan to
introduce
ratings for
fitness centers
and for every
review Disfit
gets paid.

8
Market Opportunity
# of runners in India has grown by 40% in
last 3 years. PwC-FICCI report projects the
whole fitness & wellness industry to be of
INR 3 trillion in next 5 Years.

The current market size is approx. INR 1
trillion. The fitness industry grew at a CAGR
of approx. 18% in last 3 years.

32 crore is India’s Urban population. Our
target is to cover the whole of urban India
INR 3
Trillion
18%
CAGR for
Last 3 years*
32 Cr
10 Cities
Jun - 16
4 selected cities
Jan - 16
Pilot in 3 cities
Nov - 15
25 Cities
Dec - 16

9
Current Traction
Launched with listing services in 4
cities in India. The booking will be
launched by Feb, 16.
Launch of www.Disfit.in
10 Cities covered
25 cities to be covered
10,000 tie-ups across 25 citiesJan 2017
Jan 2016
June 2016
Dec 2016
Jan
16
1
10 2500 100 40
Cities Listings traffic/day Tie-ups
By June 16, 10 cities to be covered for
listing services. Listings cover Gyms,
Yoga and more.
Jun
16
By Dec16, 25 cities to be covered for
listing services. Listings cover Gyms,
Yoga and more.
Dec
16
We should be having 10,000 tie-ups
with fitness providers. The traffic is
projected to 10,000/day.
Jan
17
January, 2016

10
Competitive Landscape
Primary Segment
Secondary Segment
Tertiary Segment
www.fitternity.com www.gympik.com
www.gymtrekker.com www.gympp.com
1.Finding a fitness option within a
certain distance of your address;
2.Provide the type & # of different
fitness equipment;
3. Only verified listings are there in
the website;
4.Varied array of membership
duration;
5.Fitness providers can communicate
with users directly;
6.Standardized review system;
Our Competitive Edge

11
Financial Projections
Operating Cost 12
H1
41
H2
45
H3
50
H4
60
H5
80
H6In INR. Lacs
Marketing Cost 4 8 15 25 40 60
Technology Cost 0.5 0.5 1 1 1.5 1.5
Office Cost 2 4.25 5 8 15 25
Total Cost 18.5 53.75 66 84 116.5 166.5
Listing Revenue 0 32 35 40 50 60
Booking Revenue 0.5 4 15 40 80 150
Featured Revenue 0.4 5.5 10 15 20 25
Featured Revenue 0.2 4 6 10 15 20
Total Revenue 1.1 45.5 66 105 165 225
H1 – Refers to first half of calendar year 2016

12
Funding Requirements
Call-to-action
for investor(s)
Money Will be Used for:
1. Manpower cost (25 by Dec 16)
2. Setting up of office (2 offices)
3. Marketing (Digital Marketing
Expenses)
4. Product Development (Refining and
remodelling the product)
Rs. 1 Cr
$
Our Immediate
Plan
What are we currently investing in:
1. Setting up of an office
2. Completing all the legal requirements
3. Recruitment of new employees
4. Launching a competition
5. Launching of a digital media
campaign covering fb / tw / g+
This fund will help us
continue business for
next 18 months
In 18 months, the
traffic of 10,000 /
day & 50 bookings /
day
In 18 months,
cumulatively we
generate revenue of
Rs 1.1 Cr
Will go for Series A
Fund. Currently we
are seeking a
valuation of Rs 4 Cr.

13
Current Equity Structure
Saroshi Nahak
Rakesh Nahak
Subhrajit Ghadei
51%
35%
14%
 Subhrajit has committed to put Rs 5 Lacs over next 1 Year;
 We have spent Rs 2.10 Lacs till Now;
 Rakesh & Saroshi works full time on this product;
 Only Rakesh takes a monthly salary from the company;

14
Exit Options for Investors
 Industry is new and hence lucrative so no prior examples of investor
exits;
 However; an IPO in next 10 years is a possibility;
 Selling your stocks to existing investors or new investors is always an
option;
Why should you invest in Disfit
 We are not a tech start up, we are a fitness start-up;
 We believe in “An Idea is as good as Execution”.
We believe couple of years down the line, people living in
urban India has to work out for SURVIVAL forget having a
great body, they have to work out to LIVE.

15
Thank You
www.facebook.com/disfit
twitter.com/disfitdotin
admin@disfit.com
google.com/+DisfitDotIn
0091 9030141920
www.disfit.in
Flat No – 10,
SwapnaSpurthi Apartments
Veerbhadra Nagar, Baner
Pune, Maharashtra 411045
A property of Saroshi Infotech Pvt. Ltd.

Disfit investors pitch jan 2016

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