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Role of Carl Gustav Jung’s
Archetypes in understanding
employee performance and
motivation
Snippets from my theses submitted for a doctoral work in Business
Administration to Canterbury University, Seychelles
Thesis originally Submitted in 2006
Abstract
Jungian archetypes are universal and inborn
models of human behaviour and the
personalities that shape human behaviour. This
dissertation studies the importance of this
archetypes in the context of why people take the
jobs they do, what motivates them to showcase
their unique personality traits and whether all of
this has any role in understanding employee
motivation towards work, their aspirations
towards their own growth and their own self
interests
Jungian Archetypes
1. The persona: our outwardly face that is shown
by us to the world
All of us have a persona that is distinct from we
actually are. A sales executive promoting a product
or an employee proving his forte in front of the
management can be examples of the persona.
Can this be built in people, to promote better
healthy communication?
2. The Anima/Animus: Represents those hidden
parts of our personalities that are reflected in the
feminine traits in men like creativity or masculine
traits in women, such as ambition and drive
Can organizations strive to explore such traits and
try to include in the job analysis or performance
appraisal processes and create opportunities for
men and women based on their personality and
hidden talents?
3. The Shadow: Represents the primitive nature of
humans. It may include laziness, emotional
sensitivity, personal power, biases, ego, jealousies
etc.
Can organizations create systems and processes
where these traits in people are acknowledged and
also minimized through training in areas like
Emotional Intelligence?
4. The self: Self in Jungian worldview is akin to self
–actualization and. Jung mentioned that “selfhood”
is the ultimate aim of every individual and is an
instinctual foundation
Can the organizations make efforts in bringing
policies and processes that nurture the feeling of
safety and honing up people’s talents, so that their
“selfhood” is an achievable goal?
The 12 Archetypes (came at
a later stage)
Outcome of the Study
Focused on literature review in management and
psychology, tracing the origins of intrinsic motivation that
drives innovation and creativity and what makes people
engaged at work.
There is a tremendous potential to develop psychometric
tests based on Jungian archetypes to look at motivation
and human performance through the lens of archetypes
Organizations of the future would need to invent
techniques wherein motivation and continuous and
positive engagement would be a major focus area, to
make sure that the people work at the highest level of
their potential.
Thank You
Dr. Sandeep Kulshrestha
Human Resources professional, wellness coach
and positive psychology practitioner, India
Email: sankulsh@gmail.com

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Jungian Archetypes.pptx

  • 1. Role of Carl Gustav Jung’s Archetypes in understanding employee performance and motivation Snippets from my theses submitted for a doctoral work in Business Administration to Canterbury University, Seychelles Thesis originally Submitted in 2006
  • 2. Abstract Jungian archetypes are universal and inborn models of human behaviour and the personalities that shape human behaviour. This dissertation studies the importance of this archetypes in the context of why people take the jobs they do, what motivates them to showcase their unique personality traits and whether all of this has any role in understanding employee motivation towards work, their aspirations towards their own growth and their own self interests
  • 3. Jungian Archetypes 1. The persona: our outwardly face that is shown by us to the world All of us have a persona that is distinct from we actually are. A sales executive promoting a product or an employee proving his forte in front of the management can be examples of the persona. Can this be built in people, to promote better healthy communication?
  • 4. 2. The Anima/Animus: Represents those hidden parts of our personalities that are reflected in the feminine traits in men like creativity or masculine traits in women, such as ambition and drive Can organizations strive to explore such traits and try to include in the job analysis or performance appraisal processes and create opportunities for men and women based on their personality and hidden talents?
  • 5. 3. The Shadow: Represents the primitive nature of humans. It may include laziness, emotional sensitivity, personal power, biases, ego, jealousies etc. Can organizations create systems and processes where these traits in people are acknowledged and also minimized through training in areas like Emotional Intelligence?
  • 6. 4. The self: Self in Jungian worldview is akin to self –actualization and. Jung mentioned that “selfhood” is the ultimate aim of every individual and is an instinctual foundation Can the organizations make efforts in bringing policies and processes that nurture the feeling of safety and honing up people’s talents, so that their “selfhood” is an achievable goal?
  • 7. The 12 Archetypes (came at a later stage)
  • 8. Outcome of the Study Focused on literature review in management and psychology, tracing the origins of intrinsic motivation that drives innovation and creativity and what makes people engaged at work. There is a tremendous potential to develop psychometric tests based on Jungian archetypes to look at motivation and human performance through the lens of archetypes Organizations of the future would need to invent techniques wherein motivation and continuous and positive engagement would be a major focus area, to make sure that the people work at the highest level of their potential.
  • 9. Thank You Dr. Sandeep Kulshrestha Human Resources professional, wellness coach and positive psychology practitioner, India Email: sankulsh@gmail.com