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Erik Qualman: How Social Media Transforms the Way We Do Business


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Erik Qualman: How Social Media Transforms the Way We Do Business

  1. 1. socialnomics<br />by: erik qualman<br />
  2. 2. social media changes personal behavior<br />businesses must recognize and adapt to this behavior<br />what are successful businesses and people doing to excel?<br />
  3. 3. “It’s about a people driven economy, stupid.”<br />
  4. 4.
  5. 5.
  6. 6.<br />
  7. 7. “Social Media has overtaken pornography as the number one online activity.”<br />Source: Hitwise<br />
  8. 8.
  9. 9.<br />
  10. 10. social media behavior<br />preventative<br />braggadocian<br />
  11. 11. social media behavior<br />preventative<br />braggadocian<br />
  12. 12. social media behavior<br />business preventative<br />we aren’t doing social<br />might be negative feedback<br />Competition will poach customers<br />
  13. 13. social media behavior<br />we no longer search for the news, the news finds us<br />products and services will find us in the future<br />
  14. 14. ?<br />?<br />products find us<br /><ul><li>Finding a baby seat</li></li></ul><li>
  15. 15. marketers jobs change<br /><ul><li>more dale carnegie, less david olgivy
  16. 16. products with the best value win
  17. 17. customers win</li></li></ul><li>TripAdvisor Application<br />
  18. 18. ESPN NFL Bloggers<br /><ul><li>“Tom Sawyer Approach”</li></li></ul><li>“It’s all part of a master plan…the spreadsheets and financial models dictate that suing customers and partners just makes too much sense.” – Big Music Executive<br />Source: TechCruch<br />
  19. 19. False<br />Evidence<br />Appearing<br />Real<br />
  20. 20. NBC vs. ABC<br /><ul><li>2008 Olympics
  21. 21. 2009 PGA</li></li></ul><li>Kama Sutra<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25. Socialnomics Ten Commandments<br /><ul><li>More Dale Carnegie & less David Ogilvy; listen first, sell second
  26. 26. Have one essence and be true to that essence – Social Schizophrenia
  27. 27. Produce great products and services rather than rely on great messaging
  28. 28. Products & services will find us ≈ 78% trust peer recommendations
  29. 29. Successful marketers will function more like party planners
  30. 30. It’s about Me: Enable your customers to brag and look cool by passing it on
  31. 31. It’s a people driven economy, stupid
  32. 32. Making mistakes within social media is far better than doing nothing
  33. 33. Social media will help eliminate multiple individual redundancies
  34. 34. Companies’ achievement will be dependent on your social media success</li></li></ul><li>“Qualman makes a powerful case that social media has forever changed the way we live and do business. Socialnomics helps make sense of it all.”– Dr. Stuart, Levy, Professor, George Washington University<br /> <br />“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” – Steve Kaufer, CEO, TripAdvisor <br /> <br /> <br />&quot;Social Media isn’t just for the Next Generation – it’s for every generation. Whether you’re an entrepreneur, a media professional, a college student or a mom, social media will shape your future. Don’t be overwhelmed by it; read Qualman’s book instead.” - The Miami Herald<br /> <br /> <br />&quot;The social media revolution has raised new and important questions and is now interwoven into our lives. Whether you are an executive, a parent or a basketball coach, Qualman&apos;s Socialnomics is a great guide for these issues.&quot; – Tom Izzo, Head Basketball Coach of Michigan State University<br /> <br />