The document details the benefits and functionalities of using Vertical Response for email marketing, emphasizing features like personalization, tracking, and list building strategies. It highlights the effectiveness of email marketing as a cost-efficient channel, noting its high return on investment and significant contribution to sales for companies. Additionally, it provides guidance on getting started with the platform and mentions available support for users.

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Send Smarter Emails
Using Vertical Response
• Benefits:
• Personalize (First Name)
• Know who opened your email
• Know who clicked a link
• Extra information you can get:
• Locations of the openers
• Opened using what? (iPhone)

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Upload your list
Add your contacts
• Upload a file (XLS, .CSV)
• Add one by one
Add all details of contact:
• First, Last Name
• Company Name
• Address, City, State

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Build a list
How to build a list:
• Attend Events
• Sign up form on your site
• Fill out a paper from the counter
Offer an incentive:
• Coupon
• Link to a file (PDF Book)

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Design your email
2 Goals:
• Give out a coupon
• Ask people to share your email
Features you get:
• One click share to Facebook
• Report: clicks and shares

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Send & Get a Report
How many:
• People opened
• Clicked
• Unsubscribed
Who:
• Name of people who opened and clicked
• What links were clicked
• What state, city and country

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Why Do
Email
Marketing?
It’s the cheapest and
most effective
marketing channel.
• Email marketing was ranked as the best channel in
terms of return on investment. 68% of companies
rating the channel as “good” or “excellent”.
• Companies are attributing 23% of their total sales to
the email marketing channel.

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Automatically
Resized
Send emails that look
great on any device

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Email Brings Customers Back
Free Guides
Reports
Tips & Tricks
Holidays Ideas

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How to get started!
NO CREDIT CARD
Get started for free
TECHNICAL SUPPORT
Help is here 7 days a week
ABOUT US
14 years and 1,000,000+ customers
NONPROFITS
Talk to us, we can help
verticalresponse.com

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