CHaBS Pizza Hype will be a pizza restaurant located in Sto. Tomas, Davao del Norte that aims to provide healthy yet satisfying pizza options. It will have 3 pizza categories - Simply Treat, Veggie Treat, and Yum Treat - available in regular and large sizes. The restaurant aims to meet growing demand for pizza in the area that existing competitors have not been able to fulfill. It will use social media, advertising, and direct marketing to promote its products and expects to sell over 5,000 pizzas in its first year of operation. Startup expenses are estimated to be over 626,000 pesos.

1. CHaBS Pizza

2. CHaBS
Pizza
Hype
Logo

3. Executive
SummaryChabs Pizza Hype
restaurant is a corporation
enterprise restaurant that
will provide a pleasurably satisfying yet healthy food
for
every costumer in Sto. Tomas, Davao del Norte and
even those people who came from other town and
visited our restaurant.This will be located at Fd. Rd.

4. Management and
Organization
Vision
Statement:
To be one of
the top best Pizza
business that have
a quick but
gratifying food.
Mission
Statement:
To provide a
pleasurably
satisfying yet
healthy pizza for
everyone.

5. Organizational
Chart
Advisory Council
Chef
Manager/Owner
Cashier
DishwasherCooker

6. Product
Plan
Purpose of the
Product
Chabs Pizza Hype will be built
to provide every customer
especially those who are busy a
quick breakfast. This could also
be a perfect present of parents to
their kids. Making memorable
moment will be more
memorable with a food, with
A sad and broken day would
became a cheerful day with
pizza.

7. Chabs Pizza Hype has its different unique features. First,
customers have the right to choose their own toppings that is
not in the menu, just their own but still have to rely on the raw
materials that we have. Since that will be difficult, we will do
our best to provide our customers what they wanted. Second,
will be found in our place. Our place will be a customer
friendly environment. A place for those people whose searching
peace of mind. In this business we will also do the “Reverse the
Ordering Process Gimmick” in some ways. The costumers will
tell the chef what they absolutely don’t like on pizzas.
Product Unique
Features

8. 8
Sample
Product

9. Materials and
Equipment
Materials Source
Pizza Peels Bossing’s Pizza Supplies
Pizza baking stones Bossing’s Pizza Supplies
Basic Utensils Bossing’s Pizza Supplies
Dough Dockers, pans and sheeters Bossing’s Pizza Supplies
Boxes Bossing’s Pizza Supplies
Pizza delivery bags Bossing’s Pizza Supplies

10. Production Process
1. Making the Pizza Dough
a. Creation of dough by mixing flour with water and
or some other liquid
b. Leave the dough must be places in the bowl that is
coated with small amounts of olive oil

11. 2. Preparing the pizza
a. While the dough is growing, prepare the
topping ingredients
b. Preheat the oven
c. When the dough is ready, put it on the slightly
floured surface
d. Stretch the pizza into oval shape and flatten it

12. 3. Apply the Sauce and Toppings
4. Bake
5. Remove and prepare

13. Distribution
Logistics
Chabs Pizza Hype will accept delivery
orders, a quick delivery with our quick deliverer.
This will also operate home-based
and social media to
showcase our product and
reach our customers.

14. Regulatory and Other
Compliance Issues
Chabs Pizza Hype will be registered as a
corporation restaurant enterprise with the Department
of Trade and Industry provincial office. A Barangay
clearance will also be secured before it applies for a
Mayor’s permit. The BIR registration will also be
done after getting all the necessary registration
documents and permits from DTI, Barangay and
Mayor’s Office. All the staff will be registered with

15. Market
Plan
Historical
Data
(5 years)
Total
Demand
Supply: Previous 5 Years Pizza
Sold by the competitors per Year
Total
Supply
A B C D E
Year 1 10,125 1062 2108 2205 1618 1631 8,624
Year 2 10,634 1168 2318 2426 1780 1794 9,468
Year 3 11,231 1285 2550 2669 1958 1973 10,415
Year 4 11,765 1414 2805 2936 2154 2170 11,479
Year 5 12,987 1555 3068 3230 2369 2387 12,699

16. Market
Analysis
The above table shows that there is an
increasing demand of pizza among the customers
in Sto. Tomas, Davo del Norte. However, the
existing 5 big competitors are not able to meet
such demand resulting to have a gap. This means
that there is an unmet demand of the market in
pizza production.

17. Marketing
Strategy
Sales promotion
Social media – our business will use the
social media platforms such as Facebook,
Instagram, Twitter, Pinterest and other social
media platforms that can help us to make our
product known by everyone.

18. Non-social media – this business will also do
a direct marketing strategy to promote and
sell our product. Things such as pliers and etc
will be used.
Advertising through Television – if this
business will have the enough budget already,
we will spend much money just to promote our
product and be known

19. Product Characteristics
or Features
Our product will be divided into
three categories: Simply Treat, Veggie
Treat and Yum Treat; and will be
ordered in two different sizes: Regular
and Large.

20. Pricing
Policy
Pizza
Price
Regular Large
Simply Treat 79 199
Veggie Treat 99 229
Yum Treat 109 269

21. Sales
Projection
Pizza
Categ. by
size
Price
Qty
per
month
Year 1 Year 2
Qty Peso Qty Peso
ST (R) 79 83 996 76,684 1096 86,584
ST (L) 199 61 732 145,668 805 160,195
VT (R) 99 86 1032 102,168 1135 112,365
VT (L) 229 55 660 151,140 726 166, 254
YT (R) 109 91 1092 119,028 1202 131,018
YT (L) 269 64 768 206,592 845 227,305
Total 440 5280 801,280 6009 883,721

22. Year 3 Year 4 Year 5
Qty Peso Qty Peso Qty Peso
1206 95,274 1327 104,833 1460 115,340
886 176,314 975 194,025 1073 213,527
1249 123,651 1374 136,026 1511 149,589
799 182,971 879 201,291 976 221,443
1322 144,098 1454 158,486 1599 174,291
930 250,170 1023 275,187 1125 302,625
6392 972,478 7032 1,069,848 7744 1,176,615

23. Start-up
Summary
Expenses Cost/pc 440 Pizza Year 1
Pizza Peels 1,500 7,500 60,000
Pizza Baking
Stones
1,200 3,600 3,600
Basic Utensils 2,500 5,000 10,000
Dough
Dockers
1,500 7,500 15,000
Pans 1,200 3,600 43,200
Boxes 30 3,300 39,600

24. Pizza Delivery
Bag
30 3,300 39,600
Raw Materials such as
meat, veggies and etc. 5,000 15,000 180,000
Refrigerator 12,500 25,000 25,000
Utility 1,000 1,000 12,000
Labor Cost 15,000 180,000
Permits and Licenses 1,500 18,000
Total 626,000

25. CHaBS Pizza