Julia Lough Resume
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Julia Lough has over 7 years of experience in marketing, including strategic planning, brand management, paid search, analytics, email marketing, and social media marketing. She currently serves as Paid Search & Market Reach Director for WesSpur Inc., where she has increased referral traffic by 12.7% monthly and paid search new traffic by 7.9% monthly, with an annual paid search ROI of 4.8%. Previously, she was Assistant Marketing Director for Western Washington University and New Accounts Representative for Skagit State Bank, achieving increases in customer bases, loan approvals, and response rates at both organizations. Lough holds an MBA and BA in Marketing and Finance from Western Washington University.
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Catherine Keller is a marketing manager with 10 years of experience driving marketing strategies and increasing sales. She has expertise in social media, data analytics, customer relationship management, and developing high-impact tactics. Her experience includes managing retail divisions, implementing marketing campaigns, analyzing market research, and incorporating new technologies like e-commerce solutions and CRM tools to boost performance.
Catherine keller resume
Catherine Keller is a marketing manager with 10 years of experience driving marketing strategies and increasing sales. She has expertise in social media, data analytics, customer relationship management, and developing high impact tactics. Her experience includes managing retail divisions, implementing marketing campaigns, analyzing market research, and incorporating new technologies like e-commerce solutions and CRM tools. She increased membership at one organization by 300% and sales by $1 million at another through strategic marketing efforts.
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Julia Lough Resume
- 1. Julia Lough Let’s get in touch: 360. 510 .0115 Marketing professional with over 7 years of experience in Strategic Planning, Brand Management, New Business Development, Customer & Vendor Relationship Management, Paid Search & Analytics, Email & Social Media Marketing, Event Planning. EMPLOYMENT Paid Search & Market Reach Director WesSpur Inc., 2010- Present - Paid Search & Communications Strategy & Planning - Vendor Relationship Management - Analytics & Reporting - Email & Social Media Marketing - Project Management Results: • Referral traffic average monthly traffic growth 12.7% • Paid Search average monthly new traffic growth 7.9% • Paid Search annual ROI 4.8% Assistant Marketing Director Western Washington University, 2013- 2014 - Annual Strategic Planning - Event Planning - Media Planning & Buying Results: • Response rate increase 4.1% from 2012 • Participation rate increase 12% from 2012 New Accounts Representative Skagit State Bank, 2007- 2010 - Product/Service Sales - Market Profiling - Lead Generation & New Business Development Results: • Annual increase in customer base 16.1% • Customer retention annual improvement 2.3% • Approved loan applications increased 14.9% from 2006 Director of New Programs Camp Fire USA, 2000- 2004 - Brand Launch: market research, strategic planning, media planning & buying, vendor management - Project Management - Budget Management Results: • Brand awareness monthly average increase 2.94% • Program participation weekly average increase 1.27% • New service contribution to overall sales 5.7% EDUCATION Masters of Business Administration Western Washington University, 2014 Bachelors of Arts in Marketing and Finance Western Washington University, 2012 TECHNICAL SKILLS Google Analytics Google AdWords Bing Ads Adobe Creative Suite Microsoft Office Qualtrics Survey Software Constant Contact Basecamp Project Management Social Media Channels EXPERIENCE Brand Strategy Development & Planning Customer/ Vendor Relationship Management Market Research Lead Generation & New Business Development Multiple Project Management Media Planning & Buying Creative Briefing Storytelling & Presentation Analytics & Reporting Multilingual: English, Russian, German julialough@yahoo.com 360. 510 .0115 WHY ME I am a unique blend of strategic & creative, powered by my perpetual desire to learn & apply new skills. I excel in a fast paced environment, while maintaining a positive attitude. BONUS: I enjoy playing table games, drinking strong coffee, & racing bumper cars.