Link Building in 2024: What Works, What Doesn't, and What's Next
Julia liu marketing portfolio (1)
1. Facebook
User generated content is king
People like to feel special and that’s what social medias are for, so you showcase them as a
single facebook post(definitely can do the same on instagram),encourage people to share,
you can say if you share up to 3 posts for this trip, we can offer certain things for free as an
incentive, and the check in specific location is to boost the search visibility on facebook, if
people type in bogota then your post can come up quickly
The same on instagram
Tours, or class, you want to make your customers feel special, so you can post the pictures
on the Language Routes and tag them so it shows on their timeline, ALWAYS tag language
route and check in specific location
2. Postings Tips
+The postings need to be in two languages, one in English on top- to reach out to more
customers, and Spanish at the bottom
+Always mention event date time on your posts
+Things to include on your post is @mention your customers facebook name + Company
name+location
Example for this caption can be : Enjoy a short story and improve your spanish or english
skills.Every Wednesday with Language Route at Oasis Cafe (red words are the checking you
need to do-company name and event location)
3. Instagram Marketing
+Go big on User-generated content
+Use specific hashtags
+Manage your instagram like a tour agency
Tips on hashtags-
Specific hashtags- The most searchable hashtags can boost your posts visibility, the users
would likely to use instagram to look for what they specifically searching for, hence, the more
specific hashtags would be in their minds to narrow down the information on instagram
Think of it this way: #dogs is more popular, but it has a wide demographic. If I search
#goldenretrieverpuppies and I find your post, I’m more likely to engage with it because it’s
exactly what I wanted.
Create a Brand Campaign Hashtag/or company hashtags
On Instagram you can follow the hashtag you create for your company or specific campaign
so that it’s easy to find anyone who talks about your company and connect with them, you
create these hashtags as there are different trips, tours come up, but remember also
hashtags the general ones(consider below possible hashtags as examples)
Ex. You have this upcoming trip to Cartagena, you can create a hashtag for that trip you want
to promote #learningspanishcartagena both on Facebook and Instagram postings
Possible hashtags
#learningspanish#spanishincolombia#spanishlessons#skypelessonspanish#languageexchan
ge#bogota#languageexchangebogota#studentvisaco
mlombia#studyingcolombia#studyingspanish#spanishlanguageschool
What to post
User generated content
Posting lots of beautiful Colombia tours
You can find your old tour and ask for your past customers to share and repost them
Example- https://www.instagram.com/wiracocha_school/(they show both tour and spanish
learning very good instagram page)
Example-https://www.instagram.com/academia_atlantika/(more like a tour agency and
spanish a little bit)
4. Explore different content types
It’s important to have your instagram content involving different types of content to keep it
interesting and engaging.
Ex. videos/photos/carousel feature
Carousel feature
Instagram story
When you have a tour or language exchange club
You can also do a instagram story
+always tag your customers on instagram
+ ask them to share it on their story too(maybe buy them a coffee as incentive)
+Ask question on the video to interact with the audience
+Remember to shoot a good video like the example below, go around the surroundings and
interview specific people
https://www.instagram.com/stories/highlights/17870917759261518/
Events|Tour
+Utilize Events/Tour to increase valuable followers
Get your existing customers to follow you on social media
At book club or language exchange club or tour or anything you have contact with
your customers, always ask them to like your page or check-in and take picture and
post them on their social and @mention Language Routes
+UTILIZING FACEBOOK CHECK-INS FOR YOUR BUSINESS
Remember!!! Your existing event attendees are your BEST advertising sources. This is how
facebook marketers do for their clients, they use their clients’ friends lists and do advertising
on them.
Here, we are going to do organic advertisements, just grab everyone who attend the events
and ask them to check in with your company’s name and the event location, no matter what
you’re doing, tour, traveling, language exchange, or book club. EVERYTHING!!!!!!!
5. When there’s a new tour or new event coming up,you can even create specific hashtag for
that, such as a new tour to Cali #learningspanishincalitour. Just make sure that what you ask
them to do is doable. Easy to do, something easy to share or display on social media.
Checking in examples(make a board with check in examples at any event)
+Depends what their native languages are, use their own language to checking-you want
their friends to understand this post
ex.Love making new friends and learning English with Language Routes at La Castaña
ex.Can’t stop loving this discussing at the book club of Language Routes , and the @xyz
book is so so amazingggggggg!!
ex.Meaningful discussion with Language Routes and meeting new friends, my best way to
spend the tuesday night!!
Last but not least
ALWAYS OFFER INCENTIVE FOR PEOPLE TO CHECKING OR CONTRIBUTE CONTENT
ON YOUR PLATFORMS
Website
+Customer support chat box needed!!
Customer support
+Facebook message need to be responded immediately
Build your website
Good example-https://www.wiracochaschool.org/en/
BUILDING YOUR CUSTOMERS’ DATA BASE
Regardless who is doing the marketing,either your company staffs or a professional
marketing agency, you definitely need to have users data to do targeting advertisements to
achieve the most results.YOU NEED USERS DATA
How-
+Add them on your company’s facebook page and instagram account
@mention them on social media posts
+GET THEIR EMAILS
7. tHE oUTLINE
1. Facebook
-User generated content
-Posting Tips
2. Instagram
-User generated content
- Manage your instagram like a tour agency
- Use specific hashtags
3. Tour|Event|Classes
4. Website
9. Make your customers the hero
content and utilize tagging and
checking functions
Provide incentive if needed
10. Make your customers the hero
content and utilize tagging and
checking functions
Provide incentive if needed
11. +THE POSTINGS NEED TO BE IN TWO
LANGUAGES, English on top, Spanish at
the bottom
+Always mention event date/time on
the posts
+ALWAYS@MENTION YOUR CUSTOMERS
FACEBOOK USERNAME+language
routes+location
12. +THE POSTINGS NEED TO BE IN TWO
LANGUAGES, English on top, Spanish at
the bottom
+Always mention event date/time on
the posts
+ALWAYS@MENTION YOUR CUSTOMERS
FACEBOOK USERNAME+language
routes+location
17. +Depends what their native languages are, use their own
languages to checking-you want their friends to understand this
post
ex.Love making new friends and learning English with Language
Routes at La Castaña
ex.Can’t stop loving this discussing at the book club of Language
Routes , and the @xyz book is so so amazingggggggg!!
ex.Meaningful discussion with Language Routes and meeting new
friends, my best way to spend the tuesday night!!
20. Glory Fusion a restaurant in taipei serves French Belgian bistro
I helped to craft Instagram/Social Media postings and hosting events to generate higher
revenue and create brand awareness from Aug 2017-Oct 2017
Examples
