1) The document discusses how storytelling is an important part of creating empathy and connection in user experience design. 2) Stories can be found in user research, personas, scenarios, and other UX techniques, even if they are not explicitly called stories. 3) Telling stories helps provide a richer understanding of people and contexts, allows for innovation based on real user needs, and creates more persuasive designs by keeping people at the center of the process.

1. Juicy Stories
Creating empathy & connection
Whitney Quesenbery
WQusability

2. We are hardwired for stories
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3. Maybe you think about storytelling?

4. Or about broadcasting?

5. Stories create relationships
Story
Storyteller Audience

6. Stories create connections
User
Story as
collected
Story as
UX person
re-told
Our colleagues
(audience)

7. The story is created by everyone

8. The story is created by everyone

9. What makes a good UX story?

10. Stories turn a profile into a persona
Elizabeth, 32 years old
Married to Joe, has a 5-year old son,
Aged 30-45
Justin
45% married with children
Attended State College, and manages
65% college educated
her class alumni site
Use the web 3-5 times a week
Uses Google as her home page, and
reads CNN online
Used the web to find the name of a
local official

11. User stories & scenarios become stories
As a [role] I can [do something] so that [benefit]
+
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Imagery + Emotion + Context + Motivation

12. FIGURE 5-2
Storytelling is already part of UX
FIGURE 5-5
Collecting stories
from and about Understand FIGURE 5-3
context and goals
Finding themes and
patterns
Story as test And then I...
scenario
FIGURE 5-4
Success Clusters of stories
Evaluate Specify
UX person
?
Usability participant
UX team
Usability evaluation is Stories
a way of trying the
Design
story out idea
Design Design tells a new story that
UX team changes something about the world

13. FIGURE 5-2
We just don’t call them stories
User research FIGURE 5-5
Ethnography FIGURE 5-3
Contextual inquiry Personas
Site visits Affinity analysis
Card sorting
Story as test And then I...
scenario
Stories we share
FIGURE 5-4
through the user Clusters of stories
experience
UX person
Usability participant
UX team
Usability Testing Stories
Walk-throughs Design
Analytics idea
Scenarios
Storyboards
Wireframes
Prototypes
UX team

14. Stories add connection and empathy
A richer understanding of people and context
Innovation from real needs
More persuasive ideas
People in the center of the process

15. Storytelling for User Experience
UX Story Cards
A guide to
crafting stories
for UX
http://www.rosenfeldmedia.com/books/storytelling/
http://www.wqusability.com/storycards.html