The document provides details about Dima Todorova Lilavois' experience and approach to experience design and strategy. It includes her contact information and summaries of various projects she has worked on, including: - Redesigning the websites for multiple schools within NYU's Arts & Science division, focusing on improved information architecture, user experience, and visual design. - Designing an app called "Artmobile" that provides activities for elementary school students about famous portraits, including concepts, navigation, and interfaces. - Improving landing pages within the NYU Arts & Science websites, such as for departments/programs, administrative resources, and the college's content inventory. Her approach emphasizes user-centered research

1. Dima
Todorova
Lilavois
interaction designer, information architect, communication strategist
917.407.9242
/
dima@todorova.net

2. My
approach
to
experience
design
and
strategy
is
1
user-­‐centered,
2
itera>ve,
3
grounded
in
research,
tes>ng
and
metrics,
and
4
flexible.
I
believe
in
carefully
selec8ng
and
adap8ng
methodology
and
approach
to
suit
the
individual
project’s
requirements,
8me
parameters
and
budget.

3. HOW
I
THINK
ABOUT
THE
PROCESS
1
Define the goal and 2
Explore the
message possibilities
•
gather
requirements
•
create
user
scenarios
•
dis8ll
key
messages
•
create
personas
•
audit
current
content
•
explore
interac8on
models
•
review
web
analy8cs
•
test
early
prototypes
3
Draw it out
•
review
compe8tors
•
create
sitemaps
•
conduct
heuris8c
analysis
•
create
wireframes
•
dra?
func8onal
requirements
•
test
prototypes
•
dra?
content
requirements
•
visual
design
4
It all comes
5
Beyond the launch:
together:
ensuring success
implementation
•
training
•
metrics
•
tech
requirements
•
tes8ng
•
implementa8on
•
improving

4. artmobile
About
this
project:
My
involvement:
a
concept
for
a
handheld
app
that
•
concept
design
delivers
ac8vi8es
for
elementary
school
•
naviga8on
flow
children
to
explore,
create
and
share
•
audience
research/personas
informa8on
about
famous
portraits.
The
•
interface
design
personas
displayed
here
were
used
to
inform
design
direc8on
and
choices.
Alex
Sofia

6. artmobile:
screen
designs
About
this
project:
My
involvement:
a
handheld
app
that
delivers
ac8vi8es
for
elementary
school
-­‐
concept
design
children
to
explore,
create
and
share
informa8on
about
famous
-­‐
naviga8on
flow
portraits.
-­‐
interface
design

7. Redesign
of
the
NYU
Arts
&
Science
Schools
Websites
About
the
project:
My
involvement:
A
large
scale
project
encompassing
the
redesign
of
•
project
requirements
4
school-­‐level
sites.
In
the
first
phase,
three
key
•
messaging
and
strategy
messages
were
constructed
with
the
help
of
•
informa8on
architecture
cardsor8ng
exercises.
The
key
messages,
paired
•
interac8on
design
with
web
analy8cs
and
user
research
guided
the
•
project
management
first
phase
of
the
redesign,
emphasizing
redefined
informa8on
architecture,
user
experience,
and
visual
design
of
the
umbrella
Arts
&
Science
site.

8. Redesign
of
the
NYU
Arts
&
Science
Schools
Websites
(con>nued)
old
homepage
new
homepage
The
old
homepage
was
outdated
and
had
become
a
repository
of
links.
During
ini8al
interviews
with
internal
and
external
users
it
also
became
apparent
that
there
is
a
need
to
clarify
and
establish
what
NYU
Arts
&
Science
is
to
the
larger
internal
and
external
community
(as
comprising
of
the
College,
Graduate
School
and
Liberal
Studies).
The
new
homepage
was
guided
by
the
need
to
clarify
and
establish
a
presence
for
Arts
&
Science.
The
design
was
further
guided
by
three
key
messages
which
we
defined
with
the
leadership
team
through
a
series
of
messaging
exercises.

9. NYU
Arts
&
Science
Landing
Pages:
Department
and
Program
Page
Through
web
analy8cs
we
determined
that
the
Departments
and
Programs
page
is
the
most
visited
page
and
the
second
ranked
entry
point
to
the
website,
a?er
the
homepage.
A
tabbed
layout
allowed
for
users
to
quickly
scan
and
find
the
desired
program
from
the
A-­‐Z
lis8ngs
or
browse
programs
by
area
of
studies.
My
involvement:
•
user
research
•
metrics
analysis
•
low
and
high
fidelity
wireframes
•
guerilla
style
user
tes8ng
High
fidelity
wireframe
that
was
used
for
implementa8on
Early
stage
wireframe
of
tabbed
design

10. NYU
Arts
&
Science
Landing
Pages:
Administra>ve
Resources
Page
One
of
the
challenges
with
the
old
"Policies
and
Procedures
page
was
that
it
was
not
used
by
administrators.
In
fact,
they
relied
almost
en8rely
on
email
to
distribute
links
to
the
appropriate
webpages.
The
newly
defined
Administra8ve
Resources
portal
simplified
the
structure,
eliminated
unnecessary
content
and
emphasized
ease
of
naviga8on
and
findability,
increasing
the
use
of
these
pages
by
the
internal
community.
My
involvement:
•
user
research
•
metrics
analysis
•
low
and
high
fidelity
wireframe
•
guerilla
style
user
tes8ng
High
fidelity
wireframe
that
was
used
for
implementa8on
Early
stage
wireframe
detail

11. Content
inventory
for
the
NYU
College
of
Arts
&
Science
Website
About
this
project:
A
detailed
content
audit
is
the
first
step
to
understanding
the
scope
of
exis8ng
content.
In
this
case
the
content
audit
was
augmented
with
web
stats
to
inform
and
redefine
informa8on
architecture.

12. Examples
of
a
few
of
the
NYU
Arts
&
Science
school
and
departmental
sites
I
have
worked
on:

13. About
the
project:
NYU
Glucksman
Ireland
House
Redesign
Ini8al
interviews,
and
site
analy8cs
were
used
to
define
the
design
direc8on.
The
needs
of
the
two
dis8nct
audiences,
an
academic
community
encompassing
students
and
researchers
and
the
Irish-­‐American
community
in
New
York,
guided
the
content
and
the
design
features.
The
goal
was
to
create
a
dynamic
website
that
u8lizes
exis8ng
resources
and
is
easy
to
maintain
over
8me,
yet
portrays
a
lively
and
vibrant
community.
My
involvement:
•
project
requirements
•
content
guidelines
•
informa8on
architecture
•
project
management
•
interac8on
design

14. History
Module
for
High-­‐school
Students
About
this
project:
A
web-­‐based
mul8media
pla^orm
designed
to
complement
in-­‐
class
instruc8on
by
allowing
students
to
explore
and
visualize
the
rela8onship
between
world
history
events
and
immigra8on
pa_erns
in
the
USA.
My
involvement:
•
instruc8onal
design
•
user
interface
design

15. ABOUT
ME
I
am
passionate
about
crea>ng
user-­‐ PRESENTLY
centered,
impaceul,
efficient,
and
• design
interac8on
flows
and
UI
for
e-­‐learning
easy-­‐to-­‐use
digital
solu>ons
and
so?ware
learning
environments
that
facilitate
• create
wireframes,
mockups
and
prototypes
a
great
user-­‐experience.
• Ini8ate
and
conduct
user
tes8ng
RECENTLY
I
believe
in
carefully
selec8ng
and
• completed
a
master’s
in
Digital
Media
Design
adap>ng
the
methodology
to
the
for
Learning
individual
project’s
requirements,
• focus
on
cogni8ve
&
learning
sciences,
games
8me,
parameters
and
budget.
for
learning
and
research
methods
IN
THE
PAST
I
believe
in
star8ng
with
content
first.
• directed
web
and
media
ini8a8ves
for
NYU
And
in
cra?ing
digital
solu8ons
and
Arts
&
Science
instruc8onal
projects
that
are
scalable
•
gathered
need
requirements,
defined
and
sustainable
over
8me.
I
take
a
informa8on
architecture,
content
and
feature
hands-­‐on
approach
and
I
readily
delve
guidelines,
interac8on
models
and
technical
into
programming,
visual
design,
specifica8ons
content
or
produc>on
when
the
• led
a
small
team
of
a
designer
and
developers
project
requires
it.
• designed
all
things
visual
for
interac8ve
and
tradi8onal
media
for
art,
cultural
and
non-­‐
profit
clients.
917.407.9242
/
dima@todorova.net

16. Thank
you!
917.407.9242
/
dima@todorova.net