5 Critical Elements of Storytelling
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Kevin Brooks' presentation from WebVisions 2011 You may think of storytelling as simple, straight-forward and commonplace - until you have to stand up and tell a story when it really counts! Stories are carefully crafted moments in time and space. They may be common, but they are not accidents. Anyone can tell a story, but what you want is to hold the audience's attention, engage their hearts and minds, and draw them into your world.
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5 Critical Elements of Storytelling
- 1. 5 Critical Elements of Storytelling Kevin Brooks Motorola Mobility
- 2. stories
- 5. human
- 6. 5
- 7. 1. Listening
- 8. stakeholders
- 9. stakeholders peers
- 10. stakeholders peers users
- 11. understand
- 14. 2. Context
- 15. who what when where why how story & characters
- 17. who what when where why how storyteller
- 18. storytellers are not inert
- 20. 3. Imagery
- 21. What you see
- 24. emotions languages <-> technology personal experiences
- 26. ?
- 27. imagery
- 29. 4. Audience
- 30. story happens
- 31. in the minds of the audience
- 32. job
- 35. 5. Truth
- 36. authenticity
- 37. truth
- 38. facts
- 39. ring true to the audience?
- 41. room for audience imagination?
- 42. story storyteller audience
- 43. story storyteller audience
- 44. story truth storyteller audience
Editor's Notes
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- stories in our work: explain, engage the imagination, spark new ideas, persuade...\n
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- stakeholders: product, service, company, goals, history, folklore, highs, lows\npeers: hash out issues\nusers: test, ask, answer\n
- stakeholders: product, service, company, goals, history, folklore, highs, lows\npeers: hash out issues\nusers: test, ask, answer\n
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- can tell a good story with...\nbut context is something else...\n
- - stories are perceived (in part) through who we are\n- storytellers can&#x2019;t completely remove themselves from the story...\n
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- Orange trees\n
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- - what you see is good to put into a story. But more than that...\n
- - through all your senses\n
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- If you ever wondered how you would get people to understand...\n
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- Unusual or unfamiliar\n
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- At night when I drag my body home from work, all I want to do is plop down in my soft couch and watch TV.\n
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- It&#x2019;s not just what they do, it&#x2019;s their...\n
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- - Guide them, yet give them freedom\n- The story they create in their head is better than any you could cram down their throat.\n- Aud energy feeds your story.\n
- How many saw:\n- me as a little kid?\n- the phone\n- a technical desire\n
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