Examples of innovation How can you implement innovation into your events? How can you apply the theories of innovation to your event to affect your bottom line? Judy Stenmark, Chief Executive Officer of International Osteoporosis Foundation. www.associationscongress.com

1. HOST
SPONSORS
#ACIE15 ORGANISED BY
Chief Executive Officer
Innovation models: What are Associations doing to
deliver sponsorable events?
JUDY STENMARK
International Osteoporosis Foundation
© Associations Network 2015

2. www.iofbonehealth.org
IOF INTERNATIONAL
OSTEOPOROSIS FOUNDATION
What are Associations doing to deliver sponsorable events?
Judy Stenmark CEO, IOF • Thursday May 7, 2015, Lausanne, Switzerland
Stream F: Challenges Faced by Medical Associations
Session: Innovation Models for Events

3. WHAT ARE ASSOCIATIONS DOING TO
DELIVER SPONSORABLE EVENTS?
What will I cover today?
 Recent examples of innovation at medical congresses
 How you can implement innovation into your events?
 Making innovation work to enhance the bottom line
International & European Associations Congress - Lausanne May 2015

4. LIVE MEETINGS V REMOTE
 Connect, learn, interact
– Networking factor – cannot be replaced
 Perfect setting to release new data
 Ideal platform to launch a new policy action or link
meeting to your key policies
 All key players are present
International & European Associations Congress - Lausanne May 2015
Why IOF is an advocate
for live meetings:

5. LIVE MEETINGS IN 2015
 NGOs/medical organisations cannot run
meetings like before AND
 Companies cannot do what they used to
 So many new compliance issues
Must adapt to the changing environment
 Innovation will help us adapt, grow & support
your live meetings
International & European Associations Congress - Lausanne May 2015

6. INNOVATION EXAMPLES
 Clever packaging of your key content:
then sell it
 Examples:
– live webcasts of key sessions
– App with the abstract book & posters
– Networking App for delegates at the
meeting
International & European Associations Congress - Lausanne May 2015

7. INNOVATION EXAMPLES:
LIVE MEDICAL INTERVENTIONS
 European Congress of Radiology ’14 ECR
Multimedia classroom
–Radiologists directly train peers on several workstations in CT
coronary angiography, CT colonography, VT imaging in oncologx &
emergency – live & interactive
ECR Live
–Watch lectures online , from anywhere, broadcast over 1,500
lectures, real time = attracted over 5,500 viewers . Over 4000
messages on FB, Twitter & built-in chat function during session
–Also view sessions after the congress
International & European Associations Congress - Lausanne May 2015

8. INNOVATION EXAMPLES:
LIVE INTERVENTIONS –
PRACTICAL WORKSHOPS
 Works well with surgical
interventions
– Rheumatology meetings:
• live arthroscopies, joint
injection
 For techniques that do not
require operating theatre
conditions
Different, exciting, memorable
International & European Associations Congress - Lausanne May 2015

9. INNOVATION EXAMPLES:
CONGRESS HIGHLIGHTS
 Bringing science to the clinician
– Production of interactive slide kit covering hot abstracts & key highlights
– Thought leaders/ Committee assigned several abstracts or sympos
– 3-4 slides per abstract : reviewer comment on last slide with opinion –
impact of research
– Videos of KOLs interwoven in kit & hyperlinked to abstract
– Do in-house
– Ready 3 weeks after meeting only for members :
– drives membership
– Post meeting webinars with thought leaders in own country, using
various sections of the kit
– Sponsorable!
International & European Associations Congress - Lausanne May 2015

10. INNOVATION EXAMPLES:
OFFICE HOURS
 Specialist consulting
sessions
 15 mins pp
 Special cases eg;
drug intereactions, non
responders to therapy
International & European Associations Congress - Lausanne May 2015
 Useful if some attendees are general
practitioners/general physicians

11. INNOVATION EXAMPLES;
SOCIETY SPEED DATING
 Use with industry –
societies – how to
work together
 Society to society –
fundraising, what
works
International & European Associations Congress - Lausanne May 2015

12. AUDIENCE QUESTION USING THE
APP
 Anyone in the audience can share an example
of innovation from their own congress?
International & European Associations Congress - Lausanne May 2015

13. INTEGRATE KEY THEMES &
SCIENTIFIC PRIORITIES
 Integrate your key themes & scientific priorities
throughout all your activities;
– meeting themes – research areas – communications
strategy – special weeks/days eg:
World Osteoporosis Day
International & European Associations Congress - Lausanne May 2015

14. INNOVATION HELPING THE
BOTTOM LINE
 Package educational materials / products
cleverly
 Be realistic about what can be sponsored
International & European Associations Congress - Lausanne May 2015
Think outside
the box
What can you do differently to others?

15. TAKE HOME MESSAGES
 Nothing can replace live meetings
 Use innovation to enhance your educational
activities & support your live meetings
 Using innovation at medical congresses will
lead to increased sponsorship & a healthier
bottom line
International & European Associations Congress - Lausanne May 2015

16. Thank you for
YOUR COMMITMENT
to the IOF vision
International & European Associations Congress - Lausanne May 2015

17. HOST
SPONSORS
#ACIE15 ORGANISED BY
www.associationscongress.com
www.associationsnetwork.org