Judd Slivka discusses created local, staff-produced video without breaking the bank.

1. By the numbers
Creating local, staff-produced video
without breaking the bank
Judd Slivka
Missouri School of Journalism
@juddslivka

3. “I had something to say and didn’t want to
break the bank to say it like I did back in 2007
when I spent my life savings to self-finance
what is now probably the most expensive
demo-tape on YouTube. Plus, everyone
consumes so much content on their phones
anyway, and the cameras on these things
have gotten so great, that I said why not
shoot something on the very device most of
us can’t live without!”

4. ⋙…of U.S. adults
watch videos online.
About 36 percent of
those watch news
videos.
⋙Nearly half of adults
18 to 29 watch online
news video.
Source: Pew Research Center, 2014. http://www.pewresearch.org/fact-tank/2014/04/17/five-findings-about-digital-video-news/

5. ⋙… percent of in-
stream video ads are
watched to the halfway
point.
⋙72 percent are
watched to completion.
Source: CMO., http://www.cmo.com/articles/2013/8/27/video_15_mind_blowing.html

6. ⋙Video news stories
can easily be edited to
include in-stream ads (or
you can buy a service).
⋙Native advertising is
easy to produce and
quickly pays for itself.
Source: Pew Research Center, 2014. http://www.pewresearch.org/fact-tank/2014/04/17/five-findings-about-digital-video-news/
revenue generating paths

7. $4.3
freakin’
billion Source:
https://digitalcontentnext.org/b
log/2015/01/29/an-insiders-
guide-to-native-ad-sales/

8. ⋙5-year cost for a
DSLR video kit, plus
laptop to edit and
process.
⋙The equivalent
mobile equipment would
cost about $2,000.
$7,089

9. ⋙… big challenges to
using mobile tools for
video.
⋙Sensor.
⋙Stability.
⋙Sound.
Source: CMO., http://www.cmo.com/articles/2013/8/27/video_15_mind_blowing.html

10. 100 watt-equivalent LED $260︎
Sony
wireless
mic $600
Super-Wide iPro lens
Set of 3 $199 iRig $150
pre-amp
with Velcro
mount
$70
Beastgrip
Universal
Lens Mount
Rig for
Smartphone
iPhone 6 $499︎
$1,778

11. ⋙RTE’s mobile kit
$1,434

12. ⋙The Mizzou Mobile
Kit
$1,539iRig pre-amp
Genaray 36 LED light
w/arm
Sony wireless mic w/ lav and
hand mic transmitter
VidPro XM-55 shotgun mic
iOgrapher iPad Mini case
16GB iPad Mini 2

13. ⋙Best camera:
iPhone 6+ ($499)
⋙Best camera value:
iPhone 6 ($299)
⋙Best frame:
iOgrapher ($65)
⋙Best alternative
mCamLite ($120)
⋙Best pre-amp:
iRig Pro ($150)
⋙Best pre-amp value
iRig Pre ($50)
Gear recommendations

14. http://bit.ly/SlivkaISWNE