Joy Alukkas

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Alukkas is the second biggest jewellery retailer in the UAE and the world's number one 22 karat jewellery retailer. Founded in 1956 in Thrissur, India, Alukkas now has a presence in 6 countries with over 80 outlets specializing in gold and diamond jewelry. Alukkas has expanded internationally since 1987, first opening outlets in the Middle East and now with a global presence in UAE, Kuwait, Oman, Bahrain, Qatar and India. The international expansion provides increased sales and diversified revenue sources while minimizing competitive risks.

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THANK YOU PRESENTED BY: SUDIPTA KATIYAR VENUS AHUJA

The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it faces challenges of operations, procurement and supply chain, quality, retailing, branding, etc. The case evaluates the feasibility of the ambitious targets set by Okhai. It thus delineates the issues faced in scaling a small organization.

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