The document discusses strategies for motivating people to exercise through guidance, accountability, and making exercise fun and achievable. It notes that people lack motivation, guidance and face barriers like cost, time and accessibility issues. It suggests using tactics like bite-sized instruction, multimedia, gaming rewards and social elements to engage people. Triggering small, achievable exercises and celebrating tiny successes can help people start an active lifestyle through baby steps.

1. Baby Steps:
Fitness & Exercise
Presented by: Maria Ly © 2012 Skimble, Inc. | Skimble™
@marialy @skimble

2. Why do we exercise?
© 2012 Skimble, Inc. | Skimble™
Proprietary & Confidential | Please do not distribute.
© 2010 Skimble, Inc. | Skimble™ |© 2012 Skimble, Inc. | Skimble™
Proprietary & Confidential

3. OPPORTUNITY
People want to
live well & be fit.
We lack:
‣ Guidance
‣ Motivation
and life gets in the way...
‣ Cost
‣ Scheduling
‣ Accessibility
help!
© 2012 Skimble, Inc. | Skimble™
© 2012 Skimble, Inc. | Skimble™ do not distribute.
Proprietary & Confidential | Please
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential
http://flickr.com/photos/yukariryu/122530930

4. “ ”
68%
© 2012 Skimble, Inc. | Skimble™
credit: flickr.com/photos/artysmokes/3676514423/

5. 17%
© 2012 Skimble, Inc. | Skimble™
credit: flickr.com/photos/vivarin/4610493388

6. © 2012 Skimble, Inc. | Skimble™
credit: cooper design & medicalbillingandcoding.org

7. © 2012 Skimble, Inc. | Skimble™
credit: flickr.com/photos/russmorris/113569325

8. 50%
mobile
© 2012 Skimble, Inc. | Skimble™
credit: flickr.com/photos/observatoryleak/3187926964

9. WHY EXERCISE?
Why not... Why, yes!
+ LOW motivation + LIVE healthier, longer
+ LACK guidance + REDUCE stress & anxiety
+ ACCESSIBILITY issues + IMPROVE quality of life
+ BUSY life gets in the way + FEEL more energized
+ HARD to change ways + LOOK awesome!
+ MIND games
?
reasons to
EXERCISE
How do we get more YESes...
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

10. TACTICS
Useful Engaging Motivational
Bite-Sized Multimedia Gaming Rewards
Instructional Recommendations Social Graph
30 years of
workouts
completed
© 2012 Skimble, Inc. | Skimble™
© 2012 Skimble, Inc. | Skimble™ do not distribute.
Proprietary & Confidential | Please
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

11. BEHAVIOR THRESHOLD
couch vs. quantified
© 2012 Skimble, Inc. | Skimble™
© 2012 Skimble, Inc. | Skimble™ do not distribute.
Proprietary & Confidential | Please
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

12. TRIGGER HAPPY
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

13. TIMELY TRIGGERS
make it easy. make it relevant. make it repeatable.
1st look 1st day 1st month
- easy - relevant - repeatable
- fast - reinforcing - clever
- fun - fun - fun
50% 50%
median = 8 hrs standard
deviation
average = 9 days 20 days
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

14. TINY SUCCESSES
‣ 2 minute elbow plank
‣ Bodyweight workout
‣ Workout of the week
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

15. THIS IS A JOURNEY
Living an active lifestyle
Achieving health goals Stay on track.
Stay engaged.
You’re on your way...
Keep it FUN
Guidance
Motivation
Accountability Keep it SIMPLE
Feedback
Start with empathy Trigger bite-sized activity
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

16. IT STARTS WITH
BABY STEPS.
© 2012 Skimble, Inc. | Skimble™
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential

17. THANKS!
@skimble, @marialy
hi@skimble.com
© 2012 Skimble, Inc. | Skimble™
© 2012 Skimble, Inc. | Skimble™ do not distribute.
Proprietary & Confidential | Please
© 2010 Skimble, Inc. | Skimble™ | Proprietary & Confidential