Jorja Smith is a 21-year-old British singer and songwriter who rose to fame after her song "Blue Lights" was discovered on Soundcloud in 2016, leading to her signing with record label FAMM. Her music blends contemporary R&B, pop, and 2000s style influences, and has earned her a Brit Award for Critics' Choice and UK Breakthrough of the Year. Her target audience includes female older teenagers and young adults, particularly those who are mixed race or black.