India's First and Only Social Loyalty System - Zozolo
•
3 likes•488 views
This document discusses Zozolo Social ROI, a solution created by Gozoop to help brands solve common challenges with social media. It allows brands to transform social communities into a turnkey social rewards and redemption system. Users can earn points for social actions and redeem points for ROI-specific actions like coupons. This is meant to help brands address issues like non-trackable sales from social media, decreasing engagement, and increasing costs of paid social ads. The document provides details on how Zozolo Social ROI works and is integrated, and includes a case study on its use by Dell which led to increases in engagement, organic fan growth, and justified social media spending.
Recommended
Recommended
More Related Content
Similar to India's First and Only Social Loyalty System - Zozolo
Similar to India's First and Only Social Loyalty System - Zozolo (20)
Recently uploaded
Recently uploaded (20)
India's First and Only Social Loyalty System - Zozolo
- 2. THE COMPANY 1 DECREASING REACH & ENGAGEMENT ON SOCIAL2 4 20 GOZOOP IS FOUNDED ZOZOLO SOCIAL COMMERCE SELECTED BY MASHABLE DUBAI OPERATIONS LAUNCHED SINGAPORE OPERATIONS LAUNCHED ACQUIRES RED DIGITAL ZOZOLO SOCIAL ROI LAUNCHED AS FEATURED IN…
- 3. OUR SERVICES AND PRODUCTS
- 4. SELECT CLIENTS 1 DECREASING REACH & ENGAGEMENT ON SOCIAL2 4 20
- 5. WHY WE BUILT ZOZOLO… Over the past 4 years while working with some of world’s top brands for their digital strategy & execution, a common question that was often asked to us was “I got so many fans and followers on social, now what?”. To answer this very question we put our best engineer to develop a program and we are proud to present to you ZOZOLO SOCIAL ROI.
- 6. CHALLENGES FACED BY BRANDS & AGENCIES ON SOCIAL MEDIA NON TRACKABLE SALES FROM SOCIAL MEDIA1 DECREASING REACH & ENGAGEMENT ON SOCIAL2 3 LACKLUSTRE PERFORMANCE OF CAMPAIGNS AND APPS4 120 INCREASING COST OF PAID AD SPENDS ON SOCIAL CMO’s, Digital Marketing Heads & Agency Founders surveyed cited their top challenges on social media
- 7. HOW ZOZOLO ROI WORKS ZOZOLO SOCIAL ROI TRANSFORMS YOUR SOCIAL COMMUNITIES INTO A TURNKEY SOCIAL REWARDS AND REDEMPTION SOLUTION. ZOZOLO FACEBOOK OPENGRAPH TWITTER DB API WEBSITE/MOBILE API INSTAGRAM API
- 8. HOW ZOZOLO ROI WORKS EARN POINTS FOR SOCIAL ACTIONS REDEEM POINTS FOR ROI SPECIFIC ACTIONS COMING SOON FOR:
- 9. HOW ZOZOLO SOCIAL ROI PROVIDES THE SOLUTION NON TRACKABLE SALES FROM SOCIAL MEDIA1 DECREASING REACH & ENGAGEMENT ON SOCIAL2 3 LACKLUSTRE PERFORMANCE OF CAMPAIGNS AND APPS4 120 INCREASING COST OF PAID AD SPENDS ON SOCIAL CMO’s, Digital Marketing Heads & Agency Founders surveyed cited their top challenges on social media COUPONS REDEEMED FOR POINTS LEAD TO TANGLIBLE & TRACKABLE SALES FROM SOCIAL MEDIA REWARDS FOR HEALTHY SOCIAL INTERACTION LEAD TO INCREASE IN ENGAGEMENT AND BRAND REACH REWARDS FOR REFERRING NVITES TO JOIN THE BRAND COMMUNITY LEAD TO INCREASE IN ORGANIC FANS REWARDS FOR PARTICIAPTION IN CAMPAIGNS, APPS AND GAMES LEAD TO INCREASED PARTICIPATION
- 10. WORK WITH US API’s Platform Team CHOOSE HOW YOU WANT TO ENGAGE WITH ZOZOLO Use our API's or JavaScript to create an experience anywhere Use our Mobile Responsive Template and Modules to customize your experience Utilize our team to help launch and manage your program
- 11. THE ZOZOLO DASHBOARD 120 CMO’s, Digital Marketing Heads & Agency Founders surveyed cited their top challenges on social media
- 12. THE ZOZOLO DASHBOARD - ANALYTICS & LEAD GENERATOR 120 CMO’s, Digital Marketing Heads & Agency Founders surveyed cited their top challenges on social media Lead Generator
- 13. BRANDS WHO HAVE ADOPTED ZOZOLO 12 BRANDS WITH A TOTAL BASE OF OVER 25 MILLION FANS
- 14. CASE STUDY // MY DELL REWARDS OBJECTIVES AND CHALLENGES 640% 153% 78% SOLUTION PLATFORMS LEVERAGED RESULT & IMPACT IN 4 MONTHS Increase daily engagement and app participation Develop track-able sales from Social Media Increase organic fan following Increase in engagement Coupon Redemption rate Increase in monthly organic fans Justification of social media spends ZOZOLO Social ROI implemented as My Dell Rewards to ensure Dell achieve it’s objectives SOURCE: FACEBOOK ANALYTICS & ZOZOLO DASHBOARD, PERIOD OCT 2013 – JAN 2014
- 15. CASE STUDY // MY DELL REWARDS
- 16. CASE STUDY // MY DELL REWARDS
- 17. CASE STUDY // MY DELL REWARDS
- 18. Gozoop Acquires Red Digital, Grows to 100+ member team Gozoop Enters South East Asia