The document provides tips to boost email open rates, including implementing bounce management, segmenting subscribers and using reactivation campaigns, and writing compelling subject lines. It discusses tracking bounce rates and removing invalid emails, segmenting subscribers into tiers based on engagement and using progressively more direct messaging to reactivate them. Testing showed reactivation campaigns increased open rates and click-through rates and led to 10% of "sleepy subscribers" being reactivated. The final tip suggests front-loading important words in subject lines and using personalization, rhymes, alliteration and puns.
3 Steps to Creating Growth Using Referral CampaignsEffin Amazing
Many marketing teams find it difficult to target the right customers for their referral campaigns. We'll highlight attributes you should target including: lifetime value, support ticket volume and social media influence.
Heat Up Your Holiday Marketing with iContactiContact
Join iContact and marketing author and strategist, John W. Hayes, to learn how to plan for holiday marketing campaigns, and why starting in the summer is essential. This is the slide deck from the webinar, which can be found here: https://icontact-videos.wistia.com/medias/pqwlgjxfas
Making the Grade: Getting Insights from the NEW iContact Report CardiContact
The iContact Report Card is a comprehensive, objective measurement of your email sending history, over a customizable, designated time period. Available to Premier customers, it takes just seconds to see your email grades.
Acing the A/B Test: How to Optimize to Send Extraordinary EmailsMarketo
Emails have been around since the time of dinosaurs (maybe just the late 70s, but you get the point) - yet, nobody has ever sent the perfect email. While the perfect email might not even exist, how can you begin to create better emails with each and every send? Watch Tim Ozmina, Sr. Marketing Specialist, for his webinar, Acing the A/B Test: How to Optimize to Send Extraordinary Emails, where he dives into the world of email A/B testing.
You'll learn:
-What you should A/B test in your emails
-How to set up a proper A/B test
-How to accurately report on your results and make decisions
In this webinar, Surveypal's CMO and MelloVR's founder & CEO Sointu Karjalainen discusses how you can use inbound marketing to beat your competition. Where to focus to crush your competition with zero advertising budget, from increasing your visibility on the web to converting visitors into leads at a higher rate. In this 30-40 minute session, you'll learn:
- How to turn your website into a magned of interest (TOFU)
- Learn from the masters of conversions like Google, Amazon and Netflix (MOFU)
- Learn how closed loop analytics is the key to finding out where you should focus your marketing
3 Steps to Creating Growth Using Referral CampaignsEffin Amazing
Many marketing teams find it difficult to target the right customers for their referral campaigns. We'll highlight attributes you should target including: lifetime value, support ticket volume and social media influence.
Heat Up Your Holiday Marketing with iContactiContact
Join iContact and marketing author and strategist, John W. Hayes, to learn how to plan for holiday marketing campaigns, and why starting in the summer is essential. This is the slide deck from the webinar, which can be found here: https://icontact-videos.wistia.com/medias/pqwlgjxfas
Making the Grade: Getting Insights from the NEW iContact Report CardiContact
The iContact Report Card is a comprehensive, objective measurement of your email sending history, over a customizable, designated time period. Available to Premier customers, it takes just seconds to see your email grades.
Acing the A/B Test: How to Optimize to Send Extraordinary EmailsMarketo
Emails have been around since the time of dinosaurs (maybe just the late 70s, but you get the point) - yet, nobody has ever sent the perfect email. While the perfect email might not even exist, how can you begin to create better emails with each and every send? Watch Tim Ozmina, Sr. Marketing Specialist, for his webinar, Acing the A/B Test: How to Optimize to Send Extraordinary Emails, where he dives into the world of email A/B testing.
You'll learn:
-What you should A/B test in your emails
-How to set up a proper A/B test
-How to accurately report on your results and make decisions
In this webinar, Surveypal's CMO and MelloVR's founder & CEO Sointu Karjalainen discusses how you can use inbound marketing to beat your competition. Where to focus to crush your competition with zero advertising budget, from increasing your visibility on the web to converting visitors into leads at a higher rate. In this 30-40 minute session, you'll learn:
- How to turn your website into a magned of interest (TOFU)
- Learn from the masters of conversions like Google, Amazon and Netflix (MOFU)
- Learn how closed loop analytics is the key to finding out where you should focus your marketing
As Seth Godin put it, why waste a sentence saying nothing? If you want content opened, read, and clicked, it all starts with the subject line. Join Mike Madden, Sr. Demand Generation Programs Manager at Marketo, for our on-demand webinar, 3 Hacks to Boost Email Open Rates, to learn three simple and surprising tips to launch your open rates sky high!
Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo to learn five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more!
You'll learn:
- The right testing methodology for successful a/b testing
- How to leverage statistical significance calculators to prove results
- Five of our most effective demand generation tests that you can start testing right now
The top 10 ways you're limiting the potential of your email marketingBrian Riback
Recommendations from a veteran marketing technologist as to the ways you can improve deliverability, opens, clicks, and more, without breaking the bank. Learn simple ways to improve content, engagement, and 1:1 relevance, all of which can collectively help you achieve improved results from your email marketing efforts.
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
Curious to see how the Marketo Demand Generation team uses Marketo to automate campaigns? Sometimes the best way to understand marketing automation is to actually see it. Watch Mike Madden, Sr. Marketing Manager as he broke down five common use cases marketers encounter and showed you firsthand how to solve them using marketing automation!
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
Zero to 100 - Part 5: SaaS Business Model & MetricsDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Introducing Personalized Marketing Insights with Origami StoriesOrigami Logic
Our latest release, Origami Stories, scans your marketing data and surfaces interesting observations personalized to each user, on your mobile device. Join our webinar tomorrow for a brief walk through of this revolutionary capability from the eyes of a marketer.
You'll discover how to:
- Break Into the Post-Dashboard Era. Go beyond charts and graphs with timely and relevant data.
- Surface personalized automated insights. No more DIY reporting, get the insights you need on-demand.
- Get the Stories mobile app. No more DIY reporting, get the insights you need on-demand.
We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers. We've also included some best practices on how to improve your email performance with personalization, testing, optimization and more!
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google?
What is the best budget for your industry?
When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
Wake Up Sleepy Subscribers with Marketing AutomationMarketo
Up to 80% of email databases are classified as inactive.* These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue! Learn from email marketing expert Mike Madden in our webinar, "Wake Up Sleepy Subscribers with Marketing Automation!"
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
Research shows that very few top-of-funnel MQL leads being generated for B2B firms are actually impacting the bottom-funnel sales pipeline. Leads are not making it through the mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become the new problem-child for both marketing and sales.
Here is a presentation and discussion on how to diagnose and fix mid-funnel problems from a recent DMA educational event featuring DMP's marketing strategist, Tom Judge.
Email marketing - Build loyalty and level up slidesLaura Thwaites
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
"Freemium SaaS: the good, the bad & the ugly” by Nick Franklin @ChartMogulTheFamily
Wondering whether you should go Freemium?
To define your pricing, you must first understand your customers intimately and know how they value your product.
For Saas startups, there isn’t a magic formula. Rolling out a free offer can be risky or rewarding, and timing is essential. ☝
In this talk, Nick Franklin, Founder & CEO of ChartMogul, shares his experience switching to a freemium model. ✨
He covers:
- How to chose your pricing model
- Pros & cons of Freemium
- What to consider when switching
- Results and profitability over time
Nick Franklin is Founder & CEO of ChartMogul, the Berlin-based analytics company helping hundreds of subscription businesses better understand and grow their recurring revenue.
Prior to ChartMogul, Nick spent 5 years at Zendesk, joining in 2009 (as the 9th member of the team) and leaving in 2014 after the company went public. Nick served as Zendesk's head of EMEA region (2 years), followed by head of Asia (3 years) where he oversaw the expansion of both regions from a handful of customers to millions of dollars in recurring revenue.
As Seth Godin put it, why waste a sentence saying nothing? If you want content opened, read, and clicked, it all starts with the subject line. Join Mike Madden, Sr. Demand Generation Programs Manager at Marketo, for our on-demand webinar, 3 Hacks to Boost Email Open Rates, to learn three simple and surprising tips to launch your open rates sky high!
Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo to learn five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more!
You'll learn:
- The right testing methodology for successful a/b testing
- How to leverage statistical significance calculators to prove results
- Five of our most effective demand generation tests that you can start testing right now
The top 10 ways you're limiting the potential of your email marketingBrian Riback
Recommendations from a veteran marketing technologist as to the ways you can improve deliverability, opens, clicks, and more, without breaking the bank. Learn simple ways to improve content, engagement, and 1:1 relevance, all of which can collectively help you achieve improved results from your email marketing efforts.
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
Curious to see how the Marketo Demand Generation team uses Marketo to automate campaigns? Sometimes the best way to understand marketing automation is to actually see it. Watch Mike Madden, Sr. Marketing Manager as he broke down five common use cases marketers encounter and showed you firsthand how to solve them using marketing automation!
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
Zero to 100 - Part 5: SaaS Business Model & MetricsDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
Introducing Personalized Marketing Insights with Origami StoriesOrigami Logic
Our latest release, Origami Stories, scans your marketing data and surfaces interesting observations personalized to each user, on your mobile device. Join our webinar tomorrow for a brief walk through of this revolutionary capability from the eyes of a marketer.
You'll discover how to:
- Break Into the Post-Dashboard Era. Go beyond charts and graphs with timely and relevant data.
- Surface personalized automated insights. No more DIY reporting, get the insights you need on-demand.
- Get the Stories mobile app. No more DIY reporting, get the insights you need on-demand.
We tracked email performance across 3,000+ Marketo customers and the results are in! Tune in to see how you stack up against your peers. We've also included some best practices on how to improve your email performance with personalization, testing, optimization and more!
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google?
What is the best budget for your industry?
When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
Wake Up Sleepy Subscribers with Marketing AutomationMarketo
Up to 80% of email databases are classified as inactive.* These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue! Learn from email marketing expert Mike Madden in our webinar, "Wake Up Sleepy Subscribers with Marketing Automation!"
When it comes to online advertising, it isn't about how much you spend, it's about how you spend it.
Should you be spending more on Facebook or Google? What is the best budget for your industry? When should you stop putting money behind a poor-performing campaign?
For these answers and more, join our live webinar with our in-house pay-per-click expert.
You'll learn:
- How to use 2018's results to set the best budget for your business in 2019
- What processes you can set up now to keep wasted spend in check all year long
- How to quickly determine which ad types are actually worth putting your budget behind
- What signs you should be looking for when managing your bids
Research shows that very few top-of-funnel MQL leads being generated for B2B firms are actually impacting the bottom-funnel sales pipeline. Leads are not making it through the mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become the new problem-child for both marketing and sales.
Here is a presentation and discussion on how to diagnose and fix mid-funnel problems from a recent DMA educational event featuring DMP's marketing strategist, Tom Judge.
Email marketing - Build loyalty and level up slidesLaura Thwaites
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
"Freemium SaaS: the good, the bad & the ugly” by Nick Franklin @ChartMogulTheFamily
Wondering whether you should go Freemium?
To define your pricing, you must first understand your customers intimately and know how they value your product.
For Saas startups, there isn’t a magic formula. Rolling out a free offer can be risky or rewarding, and timing is essential. ☝
In this talk, Nick Franklin, Founder & CEO of ChartMogul, shares his experience switching to a freemium model. ✨
He covers:
- How to chose your pricing model
- Pros & cons of Freemium
- What to consider when switching
- Results and profitability over time
Nick Franklin is Founder & CEO of ChartMogul, the Berlin-based analytics company helping hundreds of subscription businesses better understand and grow their recurring revenue.
Prior to ChartMogul, Nick spent 5 years at Zendesk, joining in 2009 (as the 9th member of the team) and leaving in 2014 after the company went public. Nick served as Zendesk's head of EMEA region (2 years), followed by head of Asia (3 years) where he oversaw the expansion of both regions from a handful of customers to millions of dollars in recurring revenue.
Similar to Mike Madden - 3 Hacks to Boost Email Open Rates (20)
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
And in today’s email heavy world, your subscribers are inundated with messages every day. In fact, people see up to 2,900 marketing messages a day. So how are you going to stand out in the inbox and increase your open rates?
Let’s get into the first hack.
BOUNCE MANAGEMENT
I know what you’re thinking. This presentation is about open rates, right? Why are we talking about opt-in processes?
Well in a few moments, I’m going to show you some very interesting data that shows why bounce management campaigns can increase your open rates and improve email marketing ROI. But first, let’s review the two opt-in processes: the single opt-in and the double opt-in.
Single opt-in: A new name fills out a web form and is automatically added to your subscription list.
Double opt-in: A new name fills out a web form and then a confirmation email is triggered with a link to confirm the email address.
In this head to head match up, let’s look at the pros and cons of each method.
For the single opt-in method, the pros are a bigger list, which looks better to senior management. You’re capturing more names without having new subscribers jump through hoops. And lastly, you can instantly gratify a new subscriber with new content.
For the single opt-in cons, you may get fake emails or emails with syntax errors, which results in higher soft and hard bounce rates, a lower sender reputation, less email engagement, and ultimately less qualified names.
Jeez, that sounds pretty bad now that I read it out loud. It’s not as dramatic as I’m making it sound.
For double opt-ins, the pros are a healthier email list, lower bounce rates, better sender reputation, gives you a chance to start with a warm fuzzy message to build your brand (possibly through a welcome email), increase email engagement, and overall more qualified names.
The cons are that you will have a somewhat smaller list (which may look worse to senior management), users may not complete the subscription process by never clicking the confirmation email link, and since you’ve added an extra step in your process, you’ll have less sign ups and potentially less customers.
At Marketo, we use the single opt-in process, which based on the length of the cons, may seem shocking. But we use smart campaigns within Marketo to help us manage soft bounces, hard bounces, and undelivered emails for maximum deliverability and sender reputation. Let’s take a look.
So within our database, we had emails that would repeatedly soft bounce. We needed better bounce management to help manage business risk of these soft bounces become something worse like a hard bounce or a spam trap, which at the same time would also help our open rates.
We created two campaigns:
Batch Clean Up: For any email that has soft bounced a minimum number of 10 times in the past 90 days, we marked it as invalid.
Triggered Clean Up: For any email that soft bounces a minimum number of 6 times in the past 30 days, we mark it as invalid.
Thanks to this trigger campaign, the more we email, the cleaner our database becomes. That means we are emailing addresses that we know are more likely to receive and open our emails.
Then we took it one step further and looked into the types of hard and soft bounces we were seeing in our system. If we could determine which types of bounces we see the most by bounce code, we could run additional clean up campaigns to catch the ones that are the most harmful to our sender reputation.
What we found was that there was a set of bounce codes that could be categorized into three different categories within Marketo. So, we built campaigns to clean up those specific soft bounce categories that could be detrimental to our sender reputation if we continued to email them.
We created two campaigns:
Batch clean up campaign to scrub all existing emails that have poor soft bounce categories (3,4 and 9), then mark it as invalid.
Trigger clean up campaign to catch them as we go
We saw really great success with these campaigns. It gave us a way to ensure our deliverability would remain high and open rates would climb.
Let’s look at a case study. One of our customers reached out to us asking for help with their email deliverability. They are a high volume email sender and were worried that their dropping deliverability rate was impacting their open rates. So we took a look.
Here we have that customer’s deliverability rate in orange and their open rate in purple. From January 2015-September 2015, both deliverability rates and open rates have steadily declined. Remember that open rate is defined as emails opened/emails delivered. So not only are they delivering fewer emails, but also seeing a lower percentage of those delivered emails being opened.
We took the same types of smart campaigns that we use at Marketo to introduce bounce management for this customer. The results are very telling.
The bounce management campaigns were introduced at the very end of September 2015. Since that point in September, deliverability rates went from 93% to 99% and open rates climbed from 13.5% to 17.3%, which is a 28% increase!
Needless to say, this data is awesome. With all of the same email marketing creative, meaning same subject lines and copy, open rates increased nearly 30%. If you didn’t think deliverability rates and open rates had any correlation to each other, think again. And not only did the percentage of opens increase but so did the raw number of opens. Why? Two words: Sender Reputation.
A sender reputation is the reputation you have as an email sender.
The reputation you have as a sender is the #1 reason why you should implement bounce management campaigns. Due to many recent filtering tactics of ISPs, one thing is very clear; consistently sending emails to a dirty subscriber list with questionable email addresses will have adverse effects on both inbox placement and your sender reputation.
There are many factors that affect your sender reputation, but the most common ones are subscriber engagement like opens and clicks, positive and negative engagement signals like whitelisting an email addresses or marking an email as spam, hard bounces, if you are listed on a blacklist, spam trap hits, and spam complaints. So being able to manage all of those and keep them to a minimum will help keep your reputation high!
If you have a cleaner list and lower bounce rates, you’ll have a much higher ratio of positive engagements to negative engagements. This will help your sender reputation, which means better email deliverability, inboxing rates, and of course, open rates!
SEGMENT AND REACTIVATE
You know that one friend that can sleep anywhere? On a cramped airplane, in the car, on a stool, on the floor, or even standing up? Once they knock out, it seems almost impossible to wake them up.
If I had to bet, it’s likely that there are some email subscribers in your database that are out cold just Michael Scott here. And that’s a problem, because you spent time and money getting people to subscribe.
Not only that, these sleepy, unengaged subscribers are bringing down your open rates, click to open rates, email deliverability and sender reputation.
So why exactly do these unengaged subscribers bring down your email deliverability and sender reputation? And why might you see lower inboxing rates? Well, that’s because getting an ISP to love you is no easy task.
The #1 thing ISPs love to see is high levels of engagement. That means lots of people opening, clicking, reading, scrolling, and engaging with your emails on a regular basis. When you have high engagement, ISPs will let the majority of your emails hit the primary inbox. Why? Because your email recipients want them and the demand is high!
So sending to both highly engaged subscribers and highly unengaged subscribers at the same time can actually hurt you…and your open rates! If you can start to segment out campaigns based on engagement, your campaigns to engaged subscribers and campaigns to unengaged subscribers will perform much better!
So, how do you do that?
Why use reactivation campaigns?
Awaken the sleeping subscribers that still want to hear from you
Determine who doesn’t want to hear from you
Clean out your email lists – the older emails become, meaning the longer it’s been since they have engaged with you, the higher the likelihood they could become a hard bounce or a spam trap
And most importantly, if the cost of acquiring a new customer is more than keeping an existing one, you should do everything you can to re-engage inactive customers or subscribers. Reactivation campaigns build upon a brand’s previous investments in acquiring and targeting new customers who already are aware of and have previously engaged with your brand. Re-engaging customers just makes good economic sense.
The BIG idea here is that whatever normal campaigns you are running to these inactive subscribers isn’t working. The language or the offers just isn’t enough to keep them engaged. And if it’s been a long while since their last engagement, they get tired of receiving your emails and mark you as spam or stop engaging all together. Rather than let that happen, you are proactively asking if they still want to receive communications from you.
To begin our testing, we defined our audience as anyone who hasn’t engaged with our emails in the past year, which cut our database in half.
Then, we took a standard Definitive Guide to Digital Marketing as a control email against our four tests. In our test emails, we needed to use uncommon language, imagery, and writing tone to stand out and grab their attention.
The goal here was to identify which types of copy and email elements were most likely to capture the attention of sleepy subscribers.
We had a very clear winner here and it was our reactivation email!
We saw a 70% higher open rate, a 325% higher click to open rate, and a 621% higher click through rate. I should also add that we called out the link to our subscription center in this email as well, so about half of the clicks we received were to update email preferences., which is a very positive result for this test.
Overall, this email reactivated 238% more subscribers than our control email. That means that we now have a way to engage our sleepy subscribers in a way that is 238% better than our normal marketing efforts!
Even better, we now have determined that there is a strategy where we can email our unengaged leads independent of our engaged leads, which leads to higher engagement, better sender reputation, better email deliverability, and higher open rates for both audiences!
So after this success, we realized that running a reactivation campaign once doesn’t really do it for you. Picture this…every day, better yet, every hour, an email in your database becomes inactive. The moment that email becomes inactive, they should run through a reactivation series. Marketers need to make reactivation campaigns an ongoing part of their marketing programs instead of a one-off activity.
Think about ways you can be proactive too. The moment you let an email slip into an inactive state, it becomes more dangerous to your email health and reputation. If you can start your reactivation campaigns sooner rather than later, you can catch many of those business risks before they occur.
With Marketo, you can listen for that inactivity window to be met, automatically flagging that email to remove them from normal marketing campaigns, and then drip them into the very top of a reactivation series.
So after this success, we realized that running a reactivation campaign once doesn’t really do it for you. Picture this…every day, better yet, every hour, an email in your database becomes inactive. The moment that email becomes inactive, they should run through a reactivation series. Marketers need to make reactivation campaigns an ongoing part of their marketing programs instead of a one-off activity.
Think about ways you can be proactive too. The moment you let an email slip into an inactive state, it becomes more dangerous to your email health and reputation. If you can start your reactivation campaigns sooner rather than later, you can catch many of those business risks before they occur.
With Marketo, you can listen for that inactivity window to be met, automatically flagging that email to remove them from normal marketing campaigns, and then drip them into the very top of a reactivation series.
With all the learning we had from our first reactivation test, we expanded those into our tier 1. Every week, we’d isolate our inactive audience and send them 3-4 test emails using the underlying theme of “we miss you and need to hear from you to know that you still want our emails.”
There are two important data points for us: the reactivation rate and the preference center click rate. In all the tests, I’m looking for the highest reactivation rate. But if I see an email with a much higher unsubscribe rate, I’m not necessarily afraid of that because I’d much rather have folks opt-out than mark us as spam in the furture.
Feedback after tier 1 was positive!
In tier 2, we became a little more direct and gave subscribers a yes/no button using green for yes and red for no. We found the reactivation rate drop and preference center click rate increase, which made sense since these subscribers had already received tier 1 before this.
In final tier, we let subscribers know that this is it. If you don’t let us know you still want to hear from us, we may unsubscribe you.
We also wanted to know how reactivated leads were doing compared to our engaged audience. So, we build an email performance report showing email performance for the last 6 months for both audiences: those that reactivated through one of our 9 emails and those that didn’t and have been active within the past 1 year.
Compared to our control group, we found that reactivated leads had 25% higher open rates, 131% higher click through rates, and 85% higher click to open rates. The unsubscribe rates for the reactivated group were 0.003%, which is miniscule compared to the control group.
FAILURE TO MEASURE EMAIL INBOXING
You know that one friend who’s horrible at telling stories? You know, where 15 minutes into telling their story, you begin thinking “Where is this even going? Are we ever going to hear the good part?” And by the time they finally get to the good part, you’ve already checked out. Yeah, some subject lines are just like that—don’t let it be yours.
People want to know why your email is more important than the thousands of others in their inbox, so put all the important, actionable words in the front of your subject line to entice opens. In other words, get to the point! In my experience, changing the structure of the sentence line to front-load the important keywords has increased open rates by 10-20%.
Let’s take a look at a recent email from eMarketer. “9 Clever, Must-Try Emails” catches the eye and leaves you begging for more.
There’s usually at least one person in every office who can’t seem to remember anyone’s first name. Mike is Matt, Joe is John, and Stacy is Stephanie. They might try to get around it by using nicknames like sport, bud, pal, dude, man, bro, and fella. For the record, no one likes that, especially not your email subscribers. Address your subscribers by their name or insert pronouns like “you” or “your” to give your subject lines a personalized touch. According to Experian, emails with personalized subject lines are 26% more likely to be opened (although it varies by industry), yet 70% of brands are not personalizing emails sent to subscribers. That’s a huge opportunity for your brand to stand out!
SiriusXM recently sent me this email about my free trial. Just by adding my name to the subject line, it made me feel like they see me as a person, not just a potential conversion, and that they’re truly interested in helping me achieve the best experience.
This might seem weird, but I have always seen subject lines that use rhymes, alliteration, or puns do really well. Have you ever read a word or name over and over again until it either sounds weird or gets funnier each time? My word is “hullabaloo,” which means a great noise or excitement. Or have you ever read a subject line that was so clever it deserved to be opened?
If you can write a subject line that rolls off the tongue, you will get a higher open rate. It’s like music to the ears! It’s not easy to come up with these but when you do, they will perform exceedingly well. In fact, I’ve seen extraordinary subject line performance where I’ve beaten the control by 30-40%! For some inspiration, just take a look at some of the session names from SXSW. Some of my favorites from previous years? “Social Music Marketing: Bands, Brands and Fans” and “An Unusual Arsenal: Tech Tools to Topple a Tyrant.”
And that’s it! Thank you all so much for joining me today. I hope you learn some valuable, actionable takeaways for boosting your open rates sky high.
Let’s get into some questions!
Does Marketo have any deliverability tools to help me measure the results of my reactivation campaigns?
The answer is yes! Marketo has 250ok, which is a deliverability and inboxing tool that helps give visibility into everything you could care about. There is a section of the tool called inbox informant, which shows you inbox placement across all email providers and regions. You’ll see an inbox rate, a spam rate, and a missing rate. And the tool using a seedlist that you would load into Marketo that can be weighted, so if half of your email database is comprised of AOL domains, you can weight the seedlist to give an accurate representation of inboxing. There’s even a report that shows you how you inbox in Gmail’s tab system. So it shows you what percentage of emails hit the primary tab vs. the social tab or the promotions tab. And one of the most helpful parts of 250ok is the design information section, which gives you screen shots and rendering of your emails across all browsers, clients and devices. I regularly use 250ok to check email rendering before I hit send. Overall, it’s a really great product. And if you were interested in other options, Return Path has an excellent inboxing product as well.
What do you think of welcome emails?
I am a big proponent of welcome emails! When it comes to database cleanliness, most of the issues occur at the email acquisition stage. Welcome emails or a welcome series is a great way to accomplish a few different things. You can:
Set expectations for email frequency and offer types
Ask new subscribers to whitelist your email domain, which increases email inboxing over the long-term. Even better, for Gmail specific addresses, ask them to drag your email from the promotions tab to the primary tab. This ensures inbox placement in the primary tab.
Build trust and branding with a warm, personalized message (I’ve heard than using a welcome email or welcome series can increase long-term email engagement by over 30%)
Monitor soft bounces and hard bounces because you can clean out your lists if there are obvious junk values. Some people may sign up with a junk email address just to get an offer or deal. Other may have undesirable bounce types. You can catch these in a welcome email campaign and scrub them out before they make it into your long-term email strategy.
What are some best practices for a/b testing?
Single vs. multi-variate tests
Look for statistical significance (use significance calculator)
Look at whole email performance, not just single metric performance
