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Jay Geneske, Director of Digital, The Rockefeller Foundation
Twitter Handle: @JGeneske
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5 Proven Ways to Boost Your Social Media Presence Clear Sky SEO
Since the dawn of the new millennium, social media has been rapidly changing the way we communicate, how we’re perceived and so much more. Every social action you take, whether personal or professional, leaves a mark on your own digital footprint for years to follow.
Jay Geneske, Director of Digital, The Rockefeller Foundation
Twitter Handle: @JGeneske
Join Jay for this very interactive session on how can nonprofits leverage social media to gain influence with stakeholders, partners, donors, media, and policymakers. He will share tools to identify and reach the right influencers and track engagement with them.
Who "likes" ya, baby? Social influencers for corporate reputation, presented ...SocialMedia.org
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She explains her process for finding the right influencers and the long-term strategy for turning them into brand advocates.
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Slides from my speech at Echelon2016.
After a brief introduction of Influencer Marketing I dig into the "bad metrics" of Influencers, the ones that are usually not shared.
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5 steps to enhance your social media scopemarinemaingot
This presentation was held in Sydney, for the French Chamber of Commerce and Industry of NSW, Australia, on 20th November 2014, to the small and medium businesses.
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George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
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This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.
What I shouldn't tell you about Social Influencer MarketingAndrea Olivato
Slides from my speech at Echelon2016.
After a brief introduction of Influencer Marketing I dig into the "bad metrics" of Influencers, the ones that are usually not shared.
Becoming a Social Media leader for your bank takes work. Ben Pankonin and Ann Chen hosted with Social Assurance and ICBA. Learn the tips and tricks for community managers to lead their community banks to Social Media and Digital Marketing success.
5 steps to enhance your social media scopemarinemaingot
This presentation was held in Sydney, for the French Chamber of Commerce and Industry of NSW, Australia, on 20th November 2014, to the small and medium businesses.
This was presented to a group of real estate agents who are interested in learning how to grow their business with social media marketing and networking.
Work with influencers, bloggers, and celebrities in social, presented by Kati...SocialMedia.org
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She goes into detail about listening, monitoring, and tracking social media conversations and applying those insights to your social media strategy.
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He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
The Social Iceberg: Why Social Care Needs Serious AttentionSpredfast
Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.
Lemp Brewpub -ORM + Social Media Case StudySaurabh Pandey
A restaurant + pub, completely devasted in a few days owing to a storm of negative reviews across media. Things that they did wrong, how the reputation was managed (albeit late) and what metrics looked controlled after some time. Know all about, ideas, processes, metrics and results of INDIA'S WORST ORM NIGHTMARE
Meerkat and Periscope are experiencing exponential growth. Since their launch in March, the two apps have seen over 1.5 million live streams. We detail best practices for video streaming so that you can get the most benefit out from these two growing social platforms.
This is a presentation I gave on August 25, 2011 to a group of EU and UK equine veterinarians at the EBMS International Conference, at the Bartley Lodge Hotel in the New Forest, UK. I was very impressed with the discussions we had and the willingness the attendees had to implement social media in their veterinary practices. I gave them all a challenge to become dedicated users of social media in their businesses, otherwise there will be a real risk that their vet practices might not exist as they know it in the next 5-10 years. I truly believe that social media is the best opportunity we have as veterinarians to combat the numerous challenges facing our industry.
George Wallace and Rebecca Slosberg of the Discovery Communications group give a presentations on the basics of social media to the Merrimack Valley Estate Planning Council. These principals can be applied to any business marketing strategy.
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This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
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Media Pasta is one of the best digital marketing agencies in Mumbai which provide their clients SEO services, web designing services, graphic design services, social media marketing, email marketing services, content writing services, PPC services and many more. So if you want visibility for your product or want to increase the traffic on internet then contact Media Pasta as they are the best in the business and assure to give best results. Media Pasta takes digital marketing to the next level with assured best client services.
Media Pasta is one of the best digital marketing agencies in Mumbai which provide their clients SEO services, web designing services, graphic design services, social media marketing, email marketing services, content writing services, PPC services and many more. So if you want visibility for your product or want to increase the traffic on internet then contact Media Pasta as they are the best in the business and assure to give best results. Media Pasta takes digital marketing to the next level with assured best client services.
This was a presentation I put together for Mission Australia NEIS program participants in 2009 to help them with understanding how social media could be used to grow their small businesses.
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
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- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
4. Agenda
Challenges we’re facing today
How we got here
What is a great CX & why it matters
Bright spots, best practices, & the future
5. SEP 2006
Facebook opens up
(outside of North American universities)
MAR 2007
Twitter adoption takes off after SXSW
JUN 2007
First iPhone is released
SEP 2008
First Android is
released
11. cus tom er ex pe ri ence
GARTNER
Customer’s perceptions and related feelings
caused by the one-off and cumulative effect
of interactions with a supplier’s employees,
channels, or products.
noun
@markjosephson
Intro / Image: Title Slide
In a few hours the greatest football team of all time will be back on the field and I can’t wait to watch them. Still, I’m even more excited to be here with you today.
But before I jump in let’s talk about the man who has led the Patriots to 201 victories over 17 seasons.
Intro / Image: Bill Belichick
How many of you recognize this man? Bill Belichick.
Many pundits have tried to figure out his one secret to success. And the secret is this: there is no silver bullet.
Belichick coaches every position. He bets on consistent performance and behavior on and off the playing field, across every member of the team.
I promise there’s a point to my praise here. And I’ll make that point later. But what I hope to do today is make you as invincible as the Patriots in charting and executing your Customer Experience strategy.
Intro / Image: Mark + the boys
As you probably guessed I grew up in New England, now live in NJ and as you heard, I’ve been with Bitly for four years.
How many of you know Bitly? How many of you use Bitly regularly? How many of you know it as more than a link shortener?
What I do at Bitly is help marketers create great customer experience in fields as diverse as consumer products to financial services to publishing.
(In fact I recognize several of our Bitly customers in the audience and speaking today. Hi!)
And as it turns out, little links allow you to do the little things that really matter in the customer experience. And I’m here to talk about the small, almost imperceptible details in service to the customer’s experience.
Intro / Image: Agenda
We’ll look at the challenges brands are facing today in relating to customers and how we got here, what the key components of a great customer experience are and why it’s more important than ever to get it right.
The second half of this talk will be about the bright spots in CX, best practices to implement with your teams and what trends you should prepare for in the near future.
Let’s start with a quick modern history lesson
Challenges / Image: timeline
So, Facebook & Twitter were born in 2004 and 2006 respectively, but I want to take a microscope to just two years of tech history that marked seminal moments in the ways consumers behaved, and which forever changed how brands interacted with them.
Sep 2006: Facebook opens up (outside of North American universities)
Mar 2007: Twitter adoption takes off after SXSW
Jun 2007: First iPhone is released
Sep 2008: First Android is released
This timeline demonstrates just how quickly mainstream social media and smartphones came into play and how they created a new paradigm for brands.
Challenges / Image: The Trends
Two trends emerged as a result and which have been accelerated in the past 10 years: consumer-centricity and fragmentation. They are affecting consumer relations at an exponential rate. Let’s take a deeper look.
Consumer-Centricity / Image: Me, not We
I was recently baffled to hear estimates from Samsung stating the average person will take 25K selfies in his or her lifetime.
I couldn’t find a more perfect statistic to encapsulate the “age of Me, not We.”
Mobile and bandwidth opened the door for consumers to have on-demand access to a company, on their own terms.
Social made the individual matter on an unprecedented level. A single customer can be as influential as any brand, executive, celebrity, etc.
The conditions became ripe for consumers to demand more personalization, and more say in how they are marketed to.
Fragmentation / Image: Bitly breakdown
Just to make it even more complicated, with this new paradigm shift to the empowered consumer, she becomes MORE CENTRAL to your efforts, but has become MORE ELUSIVE. Consumers are HARDER TO REACH.
That’s because social and mobile also introduced multiple channels and devices that the consumer could be on, resulting in nearly ENDLESS PERMUTATIONS of the customer journey.
To illustrate: We see over 9B clicks a month at Bitly.
Yes, a ton are on FB, 47%.
Twitter drives a little over 7%
The rest of the social channels put together --Youtube, Reddit, LinkedIn-- drive less than a percent of clicks.
But there is a huge figure - 46% - that is not on social at all. That’s direct, email, SMS, search, etc.
On the platform side we can confirm what most stats out there show: Mobile is winning, but desktop still cannot be ignored
The New Environment / Image: Maze
So this is our new environment. You have less control. And more demands. And more channels.
It seems like diminishing returns to have a strategy centered around CX when it will be different for each and every person. So why bother?
What and Why of CX / Image: $62B stat
CX is a buzzword, but I’m a numbers guy. We don’t need to revisit major brands’ PR nightmares caused by horrible customer experiences to convince you of its impact on a brand.
It’s like a car crash: you see it happen, but you think “it’s never going to happen to us”. The truth is bad or inconsistent CX’s can chip away at your business even if you don’t have a PR fiasco:
Companies lose more than $62 billion in revenue each year due to poor CX (NewVoiceMedia)
42 percent of Americans will stop shopping with a brand after only two bad service experiences. (VisionCritical 2015 study)
How can we stop this from happening? How can we possibly prevent those two bad service experiences? As is often the case, the answer starts with the definition of the Customer Experience.
What and Why of CX / Image: Gartner definition
Gartner definition: Customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, channels, or products.
Note the three components:
Emotional resonance
Consistency
Ubiquity
We need to break down and attack those components. Let’s start with that last one.
Ubiquity / Image: Challenge statement: “I expect you to be everywhere I am, but only when I want you there.”
How do you get to ubiquity in this fragmented world and with, presumably, limited resources?
The good news is you can fake ubiquity.
Ubiquity / Image: Mirror tricks, “Fake Being Everywhere”
Step 1 to convincingly fake ubiquity: identify your priority audience and put them first. Where are they? What channels do they use? Where do they interact with brands?
Step 2: Make a distinction between where your audience is and where they want you to be. Fake ubiquity without crossing over into creepy. Know how to distinguish where the customer wants you to be and where they don't.
Any recent examples of this distinction??
Step 3: leverage moments in their lives. Yes, there’s the Superbowl. And more recently, there was the solar eclipse that every brand leveraged. But these moments don’t have to be huge. Show up in the moments that matter, and in the places that matter.
Ubiquity / Image: T-Mobile Tuesdays notification
Is anyone here a T-Mobile customer? Have you heard of T-Mobile Tuesdays?
T-Mobile Tuesdays is an app you download as a T-Mobile customer to get free gifts every Tuesday, plus a chance to win bigger prizes such as shopping sprees or travel.
The gifts are simple, like gas savings at Shell, free Papa John’s and free Redbox rentals. But what I love about T-Mobile Tuesdays is that the company doesn’t presume to be in your life 7 days a week. It chooses one --the most productive day of the week, when you’re really digging in at work-- and gives you a pick-me-up.
It’s one of the few push notifications I regularly get that makes me happy instead of stressed.
More broadly, T-Mobile is strong in social, in-app and with SMS notifications. I don’t get many marketing emails from them, and I don’t miss them. They’ve successfully faked ubiquity.
The lesson is: Multichannel doesn’t mean you have to be in every channel, but every channel where you are, there’s a potential for CX delight or disaster. Every component that makes up your brand is a CX channel.
Need to have every department switch to this attitude. But that isn’t complete without having a seamless experience for that one customer.
Consistency / Image: Challenge statement: “I expect a perfect experience every time, without having to spell it out for you every time.”
Each of the companies represented in this room have thousands if not tens of thousands of employees. You probably have dozens of product lines and service offerings. Add to that millions of customers. How on earth are you going to ensure a 10/10 experience every time?
You might think the key to solving for this CX challenge is data. And you would be right.
Consistency / Image: different things building a mosaic of the person, “Personalize & Streamline”
One of the biggest challenges for large brands is defeating the perception of being impersonal. Stat of why people switch to small biz. (Personalized service. )
A 2013 study found that 84% of US consumers chose small business over other businesses due to personalized and intimate experiences and small businesses’ understanding of customers’ needs.
Data is your key to personalization at scale. You should try to own as much data as you can about your customer, but you can use what you have.
First step is to ask: What do I know about you that will make this experience better every time? Doesn't have to be demographic or all encompassing. The smaller details will make you stand out.
Is your customer on an iPhone? Offer them iMessage customer service, and ApplePay.
Here’s a simple one. One of my pet peeves with vendors, agencies or others trying to sell me services is when we’re trying to schedule a call and they use their timezone. It’s not a big deal, but it takes me an extra 5 seconds to figure out the time. Why isn’t it their extra 5 seconds??
Second step: What processes and tools do you have in place to ensure consistent experiences across channels?
(need examples)
Third: What am I getting wrong? Avoid starting from scratch at all costs, because there is no longer any room for friction. {stat about friction leading to loss $$}. Don’t take for granted that your customer is seeing what you want them to see in each channel.
Consistency / Image: Hulu
One of my favorite shows is Arrested Development. Sometimes I fire up my hulu app and watch it on my phone, on my commute into the city. I have a full work day. I come back home. I have dinner with my wife and kids. I take out the dog. When I’m finally in bed, I want to finish my episode before I go to sleep. So I fire up my hulu app on my iPad.
BOOM. It knows exactly where I left off this morning on the train, I don’t have to start from scratch. Hulu has the data to personalize my experience --it knows my intent from this morning. And it uses that data to personalize my next interaction.
My actions on the iPhone app trigger a change on my iPad app so that, every time, I have the option of finishing a show I started earlier.
That’s the consistency I expect, without having to spell it out for Hulu.
Emotional Resonance / Image: Challenge statement: “I expect you to make me feel _____*
Now I’ve been hearing, reading a lot about how AI is imminently going to take over customer experience and marketing writ large. And if CX was only about ubiquity and consistency, maybe I would agree But there’s a reason why I believe our Robot Overlords won’t be behind the kind of CX that stands out from competitors. That will still be people. Here’s why.
The blank here can be filled with “accomplished, comforted, pleased, amused” etc. (Ask audience to throw out some feelings?)
That blank space is important. It’s obvious that you want to avoid negative feelings but try to be more specific than “happy” or “satisfied”. How do you perceive what your customer needs at this moment? And what will it take to make them feel that way?
Emotional Resonance / Image: Two people hugging, “Embrace Your Humanity”
This is the tricky part. This is the secret sauce.
You have the other pieces in place, but it takes human interaction to take a CX from good to great. Leave some room for your CS reps, your marketing staff, etc. to find and take any opportunity to wow the customer.
Reward employees that genuinely care about the little things.
Collect and act on feedback / active listening / re-calibrating around learnings (LN working on this part more)
Emotional Resonance / Image: Fidelity employees
When you lose a parent, the paperwork is crazy. I lost my mom not too long ago and had to call Fidelity to settle some paperwork. The first thing I heard on the other end of the phone was, "First of all I'm so sorry to hear about your mom."
I needed to hear that. I didn’t ask for it. But this turned into a great CX moment because the woman at Fidelity knew to embrace her humanity, without sacrificing efficiency.
Conclusion / Image: Tom Brady
BONUS! You heard me say that Bill Belichick is the king of ubiquity, coaching every position. He’s the king of consistency, making sure that each and every player delivers, each and every game.
But even with those attributes, they wouldn’t be the Patriots as we know them. That X factor, that secret sauce that evokes emotion, is the GOAT himself.
There’s no single person that has united New England more in recent history. Tom Brady isn’t about Tom Brady. Tom Brady has achieved the perfect balance of being a star while still being all about the team.
Love him or hate him, he’s the face of the Patriots and makes you feel something.
Conclusion / Image: Hi, Mark coffee
I’m optimistic about the CX of the future. I see a perfect harmony of data, AI and the inimitable human touch.
You need to be everywhere your customer is, stop expecting them to come to you. Deliver perfectly personalized, streamlined experiences. And don’t lose your human touch.
