This document summarizes a presentation about how an educational company called Legends of Learning used content marketing strategies around the 2017 solar eclipse to boost student engagement and teacher acquisition. They developed educational content about the eclipse including lesson plans and games. On the day of the eclipse, it was their highest day ever for student game plays and teacher acquisition increased. Their eclipse content became some of their most popular, showing how substantive educational content can succeed in content marketing. Data and analytics were crucial to optimizing their approach over time.
Should we use Facebook? A question that every business faces. Well, I would say, think no more. Facebook no longer remains just another social website. Facebook helps you reach the people who matter the most to your business. Learn more in details with demographic data to about why to use Facebook for business.
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
For most companies, establishing a digital presence starts with a website, and that opens the door to a much broader array of digital marketing tools which, used properly, can have a profound, positive effect on sales, profits, branding, customer experience, and more. Find out which tactics and tools you need to be focusing on to get the most out of today’s digital landscape.
A savvy facilitator observes the body language of their participants to gauge interest and engage. While an online environment lacks the face-to-face interaction, every drop-off, click, or share is a learner shouting their likes and dislikes. These actions are the digital body language equivalents of the eye rolls, smiles and arms-crossed in the classroom. But are we paying attention? Learn practical ways to use data you already have access to in ways to uncover valuable insights and make design decisions with better results, increased engagements, and save your content from the digital dustbin.
Join this TICE Virtual session as speaker, Lori Niles-Hofmann, director of digital learning, will walk you through all of the ways to easily leverage data already available to you – without fancy Excel spreadsheets or advanced data analytics. Go beyond measuring completions and learn to understand engagement to make your content sticky and relevant.
SEO Multi-Channel Ecommerce and ShippingSage Island
Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
Breaking Destructive Marketing Habits - November 2015 - EventAMA_SanAntonio
The pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix. The sheer number of tools available can convolute the industry; it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?” The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect.
Should we use Facebook? A question that every business faces. Well, I would say, think no more. Facebook no longer remains just another social website. Facebook helps you reach the people who matter the most to your business. Learn more in details with demographic data to about why to use Facebook for business.
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
For most companies, establishing a digital presence starts with a website, and that opens the door to a much broader array of digital marketing tools which, used properly, can have a profound, positive effect on sales, profits, branding, customer experience, and more. Find out which tactics and tools you need to be focusing on to get the most out of today’s digital landscape.
A savvy facilitator observes the body language of their participants to gauge interest and engage. While an online environment lacks the face-to-face interaction, every drop-off, click, or share is a learner shouting their likes and dislikes. These actions are the digital body language equivalents of the eye rolls, smiles and arms-crossed in the classroom. But are we paying attention? Learn practical ways to use data you already have access to in ways to uncover valuable insights and make design decisions with better results, increased engagements, and save your content from the digital dustbin.
Join this TICE Virtual session as speaker, Lori Niles-Hofmann, director of digital learning, will walk you through all of the ways to easily leverage data already available to you – without fancy Excel spreadsheets or advanced data analytics. Go beyond measuring completions and learn to understand engagement to make your content sticky and relevant.
SEO Multi-Channel Ecommerce and ShippingSage Island
Presented at Surf Expo on Thursday, January 14, 2016 in Orlando FL by Mike Duncan. It’s no longer enough to build a beautiful website and wait for sales to roll in. In order to succeed, your business needs to take advantage of multiple channels, such as mobile, social, and PPC, in order to attract the traffic you need to succeed. In this session, we’ll discuss effective strategies, creative tactics, and shipping solutions to help your business stand out across every channel.
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
Breaking Destructive Marketing Habits - November 2015 - EventAMA_SanAntonio
The pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix. The sheer number of tools available can convolute the industry; it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?” The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect.
Gamification: Your Secret Weapon Against Zombie LearnersGrowth Engineering
A lack of learner engagement is the single biggest issue within the learning and development landscape. Luckily, we've got the perfect solution: Gamification. To find out the 'How?', 'What?' and 'Why?', take a look at our brand new presentation: 'Gamification: Your Secret Weapon Against Zombie Learners'.
5 Trends That Will Drive Marketing Success In 2017Sean Henri
As a small business owner or marketing professional, you need to continuously stay ahead of the curve with the latest trends, tools and technology to stay relevant in today's internet-connected world. What will drive your team's marketing success in 2017?
In this presentation, Pepperland Marketing's Sean Henri discussed five key trends that will drive the marketing industry in 2017, and how you can take advantage of them.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Landing Pages Done Right: Case studies of effective private school campaignswhipplehill
Last fall, we hosted a webinar on how to build the perfect private school landing page. Now it’s time for real world school examples. In this talk, Peter Baron breaks down school landing page campaigns. He explores what worked, what missed the mark, and shared advice on how to create landing pages that convert.
LSA Bootcamp San Francisco: Email Marketing Best PracticesLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Presenter: James Lamprey, Fun Foods, Content Creator, Host Chef
The market has been flooded with new content creators and brands over the last few years. It is getting harder to stand out with the increase in competition. Social media has made the barriers to entry in these fields almost nonexistent. If you want to stand out and reach more people you need an advantage that others don’t have.
In this workshop we will dive deep into content optimization, reaching new audiences for growth, and working with brands to add value to your audience.
Tips and Tricks for Social Media MarketingScott Stebner
This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Convention. We go through eleven tips that will help you get started with social media marketing.
Why Social Media is a Waste of Time & Money versus SEOnevercoldcallagain
SEO - Search Engine Optimization - consistently generates a dramatically higher return on investment than Social Media. Social Media has turned out to be all hype, the "bubble" of the early 21st Century. Learn in this presentation, backed up by lots of facts, statistics, and case studies, about why Social Media isn't worth your time or money, and in which marketing channels you should spend those dollars instead.
The Best of the Best: Media and Publishing Newsletter EditionSailthru
53% of publishers have increased their email newsletter frequency. But, despite their efforts to ignite further engagement, clickthrough rates can be as low as 2%. Check out this Slideshare to learn how you can optimize your media newsletters to increase retention and engagement -- and a look at the brands who are getting it right.
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Gamification: Your Secret Weapon Against Zombie LearnersGrowth Engineering
A lack of learner engagement is the single biggest issue within the learning and development landscape. Luckily, we've got the perfect solution: Gamification. To find out the 'How?', 'What?' and 'Why?', take a look at our brand new presentation: 'Gamification: Your Secret Weapon Against Zombie Learners'.
5 Trends That Will Drive Marketing Success In 2017Sean Henri
As a small business owner or marketing professional, you need to continuously stay ahead of the curve with the latest trends, tools and technology to stay relevant in today's internet-connected world. What will drive your team's marketing success in 2017?
In this presentation, Pepperland Marketing's Sean Henri discussed five key trends that will drive the marketing industry in 2017, and how you can take advantage of them.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Landing Pages Done Right: Case studies of effective private school campaignswhipplehill
Last fall, we hosted a webinar on how to build the perfect private school landing page. Now it’s time for real world school examples. In this talk, Peter Baron breaks down school landing page campaigns. He explores what worked, what missed the mark, and shared advice on how to create landing pages that convert.
LSA Bootcamp San Francisco: Email Marketing Best PracticesLocalogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in San Francisco 3/6/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Presenter: James Lamprey, Fun Foods, Content Creator, Host Chef
The market has been flooded with new content creators and brands over the last few years. It is getting harder to stand out with the increase in competition. Social media has made the barriers to entry in these fields almost nonexistent. If you want to stand out and reach more people you need an advantage that others don’t have.
In this workshop we will dive deep into content optimization, reaching new audiences for growth, and working with brands to add value to your audience.
Tips and Tricks for Social Media MarketingScott Stebner
This presentation was given at the 2016 Kansas Department of Agriculture Farmers Market Convention. We go through eleven tips that will help you get started with social media marketing.
Why Social Media is a Waste of Time & Money versus SEOnevercoldcallagain
SEO - Search Engine Optimization - consistently generates a dramatically higher return on investment than Social Media. Social Media has turned out to be all hype, the "bubble" of the early 21st Century. Learn in this presentation, backed up by lots of facts, statistics, and case studies, about why Social Media isn't worth your time or money, and in which marketing channels you should spend those dollars instead.
The Best of the Best: Media and Publishing Newsletter EditionSailthru
53% of publishers have increased their email newsletter frequency. But, despite their efforts to ignite further engagement, clickthrough rates can be as low as 2%. Check out this Slideshare to learn how you can optimize your media newsletters to increase retention and engagement -- and a look at the brands who are getting it right.
Go to www.cfnps.org for information about upcoming events. Videos are not only a valuable way to showcase your organization. They also can be used to direct traffic to your website, thanks to YouTube features such as commenting, rating, and sharing. In addition, you can use YouTube to track and shape your message as your outreach campaign develops. In this way, your YouTube videos become an integral part of your social marketing strategy.
In this session we will cover the following:
• Incorporating Insight Statistics and other YouTube ratings and user comments to shape your communications strategy
• Linking your YouTube video to other networking sites like Facebook
• Adding keyword tags to your YouTube channel
• Using Call-to-action overlays on your videos to drive campaigns
• Including the Google Checkout “Donate” button in your video.
Great Content Matters Linkdex Think Tank 2013: Evolving Attitude to ContentPhil MacKechnie
Presentation by Phil MacKechnie (akcamiwik), Head of Campaigns & Money at MoneySupermarket. He discusses the evolving attitude to content at MoneySupermarket.com from an SEO point of view and answers 3 key questions:
- How we think about content?
- Why we’re investing in content?
- How we’ve shaped our skill set?
Event Write-up: Linkdex Think Tank “Great Content Matters” http://buff.ly/1dLhz0c
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Cross-Network Social Marketing
Sandy Pell’s ability to deliver successful product releases, generate trending content for consumer and lifestyle publications, and raise executives’ thought leadership statuses has helped HootSuite generate thousands of media mentions per year.
Social Media - Understanding what the Hype is all aboutWSICorne
Almost every individual and company these days want to be part of Social Media. Most people think Social Media is Facebook or Twitter. When you ask them why they want to become part of Social Media and or if they have a definite plan for their Social Media Optimization, most people are not really sure what exactly Social Media is. The sad part is that unfortunately there are people out there that do sell Social Media advice with the wrong intentions. As most individuals don’t know what they want and what they need, they get fooled quickly into buying a Facebook page, etc., and still doesn’t know what to do with it. The money spent, becomes money wasted.
Work through the resentation for more information.
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
Webinar: Keeping Up With the Ever-Changing Social Media AlgorithmsFalcon.io
It can sometimes feel like the networks change their algorithms every week. This can have significant implications for marketers. In this webinar we discussed how to stay agile and adapt to each change.
Together with global media platform, The Drum, we:
Demystified algorithms and why they change
Outlined the strengths and focus of each network
Showcased the strategies companies are adopting to cope
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
4. Page 4
Though We Create Fun Content,
Data Created a Pivot and Evolve
www.LegendsofLearning.com
5. Page 5
Substantive Content Worked Better: So We Built
Our Solar Eclipse Lesson Marketing Plan
www.LegendsofLearning.com
6. Page 6
Solar Eclipse Content Developed Included
Public field trip to the solar
eclipse for Cobb County Schools
Lesson plan
Two free public games
Secondary content curated
resources, suggested resources
from an ambassador
Four additional gated games
PR and paid social ads
www.LegendsofLearning.com
7. Page 7
How the Students Reacted
www.LegendsofLearning.com
8. Page 8
How the Teachers Reacted
www.LegendsofLearning.com
9. Page 9
How the Teachers Really Reacted
Two public video games became
our top-played games ever
Eclipse day was our greatest day
in terms of student games played
Uptick in teacher acquisition that
has remained strong
Most trafficked learning objective
Top two blogs to date
CPA: Estimate $15 per teacher
www.LegendsofLearning.com
11. Page 11
Some Thoughts on What the Trend Represents
Content
Social
Search
Fueled by Internet publishing
ecosystem
The new marcom (say goodbye
to brochures, sort of)
For many it became a new term
for blog articles and videos
Focuses on infotainment and
utility
12. Page 12
Content Marketing Is a Big Bucket
This is why content marketing is
really a trend buzzword for marcom
in my book
Most marketers already engage in
content marketing
The trend focuses on mastering the
social web/Internet aspects
However, I believe it is as simple as
a medium and a message.
Even a worn cape sends a message.
13. Page 13
Throw Out the Rules: Content Shock Has Arisen
This decline is shown across media properties that promote the
content marketing trend.
This is my real beef with best content myth and the overall great creative meme. You can write the Eiffel Tower of blog posts, but it will fail if no one sees it. Increasingly, less people share content. Half of all posts get shared eight times or less, 75% get shared less than 40 times.
That’s because there’s more and more content. This decline is affecting everybody, even top content creators as evidenced by the above chart from Buzzsumo.
Mary Meeker’s annual Internet trends report shows a 20+% increase in Internet traffic year-over-year. It also shows a 75% year-over-year increase in consumer generated shares. ALl of these increases equal more noise year-over-year.
Yet, while the average amount of content dramatically increases every year, the actual time people spend online is not increasing that much. We are talking about single digit growth. You can only spread the peanut butter so far. This is the very embodiment of content shock.
Consumers bounce between search, conventional web browsing, social, and email. No single channel works anymore. Marketing success and closed sales rest upon a multi-channel approach.
Google’s “The Customer Journey to Online Purchase” is one of our favorite tools. Here, you can see how different channels affect people’s purchasing decisions.
Winning is much more about the mechanics than the great content chefs would lead you to believe.
I remember speaking with my friends at Navy Federal last fall about their content. They saw a 14% jump in inquiries based on a content campaign via social media. Because of the increase in volume, they moved to enterprise grade social media management solutions and analytics tools to monitor conversations, log service interactions, and measure the impact of these conversations. They ended up optimizing their efforts and focusing on the channels and tactics that were driving the most customer interactions. The financial results justified further investment. The content was very good. The optimization and tailoring was even better.
Successfully measuring efforts begins with determining objectives. Objectives are where we want to end up and what we want consumers to do. Every strategy and tactic should move us closer to them.
Objectives or goals don’t only determine marketing activities. They’re also the bedrock of digital analytics.
Virtuous cycles are everywhere. We find them at work and even at home. They’re a constant feedback loop designed to improve some function of our lives, be it marketing initiatives or interpersonal communication.
Digital analytics also is cyclical. It involves five steps:
Measure
Report
Analyze
Test
Repeat
Choose a day, say, the first Tuesday of each month, to review data. Make a note in your calendar so that you don’t miss the appointment.
Understanding which click did what is known as “attribution.” It’s the idea of assigning credit for a conversion.
Isn’t the model comparison tool pretty? Now you know which clicks are doing what. The report is found in the conversions tab.
Like processes, plans keep things on track. A measurement plan begins with defining what is to be measured. Four, other steps follow it:
Document your technical infrastructure.
Create an implementation plan.
Implement tracking.
Maintain and refine.
Developing a measurement plan takes time and effort, but it’s better to invest now rather than later.
