The document presents a case study of Jones & Cousin Ltd, which faces several supply chain management issues including the bullwhip effect, poor customer delivery, high inventory levels, and decentralized information. It analyzes the root causes such as the company's production problems, distribution planning, and lack of integration. The recommended solutions aim to make the supply chain more lean and agile through approaches like centralized information sharing, process reengineering, forecasting improvements, and reducing lead times.