Jon Caravello has over 10 years of experience as an art director and creative professional. He has worked across advertising, marketing, and design fields for clients in various industries. Caravello holds a Bachelor's degree in Advertising and is proficient in Adobe Creative Suite software. He has received accolades including a Gold Bell Award from the Ad Council for creative work.

1. jon.caravello@gmail.com · 908.377.7841 · joncaravello.com
Senior Art Director with 10+ years of experience as a Creative in the fields
of Advertising, Marketing and Design, developing engaging print, digital,
broadcast, interactive and experiential solutions for clients ranging from
luxury automobiles to children’s publishing.
EXPERIENCE
(But wait... There’s More)
2009-2010
Associate
Creative Director
Optimistico
CLIENTS: Scholastic Publishing, Scholastic Store, Harry Potter, 39 Clues, Clifford, Performance Physical Therapy,
Goat Milk Stuff
Resident Jack-of-all-trades for a startup marketing agency from inception through adolescence
· Performed creative and strategic conceptualization, design, illustration, and copywriting for all clients
· Managed relationships with vendors, clients, as well as freelance staff
· Achieved increased brand awareness through unconventional exposure, product expansion, and by inspiring
advocacy for each one of our clients
2014-2016
Senior Graphic
Designer/
Senior Art Director
JLL
CLIENT: New York Capital Markets, Real Estate Investment Banking Group - business development
Dedicated Design Department supervisor and producer of marketing materials for all new and existing business
· Managed Department staff, resources, and vendors to achieve highest quality materials at lowest prices
· Created and supervised the design of presentations, infographics, property marketing, branding, photo
retouching, email communications and promotional materials
· Simplified existing design elements and tools for more effective communication and messaging
· Instituted new project management system which enhanced fluidity and accuracy from request to delivery -
resulting in increased efficiency, productivity and profitability
◉
2011-2014
Graphic Designer/
Art Director
CBRE
CLIENTS: Gibson, Tod’s, Marc Jacobs, New York Presbyterian, Rent the Runway, Air India, Yahoo, Delia’s, CBRE
Power Presenter, CBRE Market Masters, as well as all new business
Integral graphic designer for the New York Tri-State Brokerage Group
· Produced print materials, large format pieces, books, brochures, digital flyers, website maintenance,
presentations and communications for current and new business clients
· Sourced and maintained relationships with print and software vendors to ensure best ROI for department
· Trained staff on various software applications
· Raised the bar for designed materials with higher focus on aesthetics and accuracy
◉
2011-2012
(Freelance) Associate
Creative Director
Sir Isaac
CLIENTS: Two Foxes Baking Company, Select Seed, BioGene Seed, Terri-Tails
Multi-disciplined contributor of design, copy, illustration and strategy for independent marketing agency
· Concepted and executed brand identities, including logo design, packaging and strategic promotional tie-ins
· Invigorated each clients’ brand, gaining marketshare and recognition
◉
2010
(Freelance) Associate
Creative Director
RAIN
CLIENT: Walmart
Visionary who steered the production of a broadcast piece for a monumental agency pitch
· Created a teaser documentary trailer, from script generation through production and editing
· Strategically featured community members of different opinions to expand the dialogue and authenticity of
the piece
◉
2010
(Freelance) Associate
Creative Director
Gold N Fish
CLIENTS: Common Sense Cellular, Trident Gum
Served as a wordsmith for two momentus new business pitches
· Crafted diverse taglines for radical brand repositionings
· Gained new agency business through unique concepts and product articulation
◉
◉

2. 2008-2009
Copywriter
Stein + Partners
Brand Activation
CLIENTS: Brightcove, McGraw-Hill, TransitChek, FTI Technologies, Meredith, C.H. Briggs, Hytorc, Rodale
Custom Publishing, BMA
Originator and re-energizer of marketing communications for a diverse set of B2B clients
· Produced compelling print, collateral, outdoor, direct mail, digital and interactive solutions
· My efforts helped give brands unique identities, brought obscure companies to the mainstream, as well as
created consumer advocates who motivated their employers into action
◉
2008
Copywriter
RAPP
CLIENTS: Mercedes-Benz, Kaiser Permanente, Medco, Macy’s
Instrumental initiator of enterprising conversations with consumers on behalf of brands
· Crafted concepts and copy for direct mail, collateral, digital and experiental marketing
· Pitched first customer portal to increase member engagement with Macy’s
· A dynamic mailer I created for a Mercedes-Benz sales event pushed the automotive giant out of its comfort-
zone, resulting in an increase in attendance
◉
2006-2007
Junior Copywriter
Merkley + Partners
CLIENTS: Mercedes-Benz, Ferrero-Rocher, Arby’s, Tic-Tac, Aunt Jemima, AdCouncil
Creative tadpole in a big traditional, full-service agency pond
· Engineered a variety of impactful campaigns for TV, print, radio and outdoor mediums
· My concept for AdCouncil was one of two selected, from a number of agency submissions, that successfully
delivered on the clients’ objective
◉
The School of Visual Arts, New York, NY
Bachelor of Arts - Advertising - 2006
Adobe Creative Suite - Acrobat, Bridge, Dreamweaver, Flash, Illustrator, InDesign,
Photoshop. 3-D Program fundamentals, Microsoft Office, Time Management, Team
Building, Problem Solving, File Naming, Small Talk, Funny Anecdotes
ACCOLADES
EDUCATION PROFICIENCIES
Gold Bell Award for Creative Excellence from the Ad Council for ”Bulletin Board”
Work done for Mercedes-Benz has been featured on: R/GA - Advertising in the Digital Age
Advertising Served
http://www.youtube.com/watch?v=tT_ZHWd40r8
http://www.thedigitalage.com
http://www.advertisingserved.com
HERE ARE A FEW MEMENTOS FOR YOU TO HOLD ON TO... OR SHARE.
“This guy’s got something” “I found the next big thing!”“Looks like a great fit”
Head of Talent Acquisition Executive Creative Director The Big Cheese
Jon Caravello
Senior Art Director
joncaravello.com
jon.caravello@gmail
908.377.7841
Jon Caravello
Senior Art Director
joncaravello.com
jon.caravello@gmail
908.377.7841
Jon Caravello
Senior Art Director
joncaravello.com
jon.caravello@gmail
908.377.7841
* I’ve included some conversation starters
for your consideration, but please feel
free to improvise. ]]