Jeff Waters has over 20 years of experience as an Art Director and Photo Art Director for national fashion catalogs. He creates concepts, layouts, and leads meetings as lead Art Director for over 100 pages per catalog. As Senior Art Director, his responsibilities include full-scale photo art direction, brand development, creative staff supervision, and directing direct mail, e-commerce, and advertising campaigns. He has worked with many large retailers and brands, overseeing all aspects of photo shoots including location and talent selection, and ensuring projects are completed on time and on budget.

1. Jeff Waters
ART DIRECTOR/CREATIVE CONSULTANT
1211 Saint Clair Avenue Apt 204 Cleveland Ohio 44114  305-775-7069  www.jeffwaters.net
OVERVIEW
Art Director/Photo Art Director for over twenty national fashion catalogs.Design and Art Direct over 100 plus pages per
book. Create concepts,layouts, and lead meetings with agency,clients and buyers as lead Art Director. Detail production
schedules to drive daily work flow. Hire and supervise personal and freelance talentfor creative needs.Scout and select
locations for photo shoots.SelectModel’s,Stylist, Hair and Makeup and Photographers.Oversee all aspects oflocation and
studio shoots as well as still life photography.100% on-time performance for all fashion photo shoots through outstanding on-
site setexecution skills.Excellentorganizational skills;keen attention to detail and branding.Ability to multi -task in a fast
paced environmentunder tight deadlines.Strong sense ofurgencyand creative problem solving.
 In Design  Quark Express  Photo Shop Word  Photo Art Director  Casting Talent  Budgeting/Record Keeping  Dream
Weaver  Proficient in Macintosh & P.C.  Photo Retouching  Capture One
EXPERIENCE
SENIOR ART DIRECTOR
Amerimark Direct, Cleveland, OH December 2015 to Present
Brands: TIME FOR ME, FEEL GOOD CATALOG, HEALTHY LIVING, BEAUTY BOUTIQUE
 Full-scale photo artdirection and brand developmentfor multi-channel businesses,including creative staff supervision
and direction of direct mail,e-commerce,collateral and advertising campaigns. Attend turnover meetings working
closelywith buyers on look and fit of each product
 Developmentofoverall creative strategy to coordinate the look and feel of the brand direction across all business
channels.
 Photo plan concepting and photo art direction (location and/or studio).
 Leading or participating in brainstorming sessions and writing creative briefs to drive the creative efforts of the project
team.
 Presenting creative concepts to managementthatalign with business goals.
 Understanding clientfeedback and communicating necessarydirection to internal creative staff and/or external talent
and vendors.
 Working with the clientand projectteam to establish and monitor projectschedules to assure timelydelivery of top
quality creative at every stage of the project.
SENIOR ART DIRECTOR July 1999-2015
Freelance Accounts: 1KREATE, AMAZON FASHION, MYHABIT, VENUS, CASUAL LIVING, CHICOS.COM, LANE
BRYANT, SILHOUETTES, WALMART, SAMS CLUB
 ConceptDesign for brand look for the season for each account
 Attend turnover meetings working closelywith buyers on look and fit of each product
 Design layouts for catalog planned the design and presentation for each account
 Work closelywith Account Executive to choose photo shootlocation,photographer,models,stylistand hair and makeup
 Oversee all creative on photo shootincluding still life on location as well as in studio
 Edit all film for final presentation to clients
 Schedule jobs to the creative team and supervise the work. Guide the creative team on color scheme,style and font
size, graphics
 Lead teams in the development,design and production ofsales-driving,brand-extending and cross-channel campaigns
including printads,television ads,productlaunches,brochures,Web sites,banner ads,logos,productpackaging
and more

2.  Have access and have worked with some ofthe besttalents in the business (Photographer’s Fashion and Still Life,
Copywriters,Hair & Make Up and Wardrobe as well as Still Stylists)
SENIOR ART DIRECTOR
Marke Communications, New York, NY October 1990 to June 1999
Accounts: EDDIE BAUER, TALBOT’S, BRIGHT’S CREEK KIDS, SUNGLASS HUT, CHADWICKS OF BOSTON GORSUCH
LTD., BLOOMINGDALES
 Meet with clients to understand their requirements and quote projects appropriately
 Held meetings with creative staff to discuss the projectneeds
 Presentation ofconcepts
 Managed creative in-house and freelance teams to all phases ofnationwide campaigns ofDirectMail pieces
 Selected and placed all visual elements ofthe project, including type, illustration and photographynecessaryto produce
the intended piece
 Maintained awareness ofbudgetrequirements to ensure thatgoal and objectives were met
 Managed photo shoots on set,including casting talentand choosing and scouting locations
 Kept in close communication with Marketing,Visual, Merchandising,and Finance departments
SENIOR ART DIRECTOR
Marshall Fields, Chicago, Illinois April 1988 to September 1990
 Art direction,talentcasting,location selection,shootorganization,developmentofbudgets and supervision ofproduction
 Held direct responsibilityfor directmail catalogs,men's,juniors and children's newspaper and magazine ads
 Supervised junior artdirectors and freelance staff of seven
 Created and executed new formats
 Illustrated all art work for men's and children's newspaper and catalog advertising
EDUCATION
Parsons School Of Design, New York, NY  Bachelor of Fine Arts, General Illustration