Jonathan Winton is exploring a personal brand in sports media. His goals are to become a news reporter/anchor for KDKA Radio and increase listeners. In the mid-term, he aims to get guests on KDKA Radio and create team logos. Long-term, he wants to gain advertisers for KDKA Radio and become a sports analyst/anchor/reporter. He is studying sportscasting and plans to promote his "Sports for Thought" YouTube channel to employers. His skills include communication, marketing, and knowledge of sports.

1. PERSONAL BRAND EXPLORATION
Your NameJonathan Winton
Project & Portfolio I: Week 1
MONTH DAY, YEAR 10/3/2020

2. IDENTITY
Picture of You
Goes Here
• My charm, being very charming and engaging
with my audience.
• Funny, making my family and friends as well my
audience laugh.
• Core values my family, family comes fist I want to
achieve my goals and be successful for therm.
• Bringing entertainment joy to this world God is
good all the time.
• Leaving a mark on this world, hopefully one day off
just one person say I effected there world I’ve
done my job.

3. PROFESSION
Potential Job Titles:
• Radio and Television announcer
• Sports media( sports designer,
analyst, anchor, reporter)
• Coaches and Scouts
BRAND ARCHETYPE - The Hero
which motivating others taking
lead, are some traits mentioned in
this specific archetype. When
coaching or scouting you need
leadership skills. In radio
television you are working around
others. Creator brand this will
work well with scouting and radio
bringing out the creative side.
Picture Relevant
to Your Industry
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4. • DEMOGRAPHICS: 38%
caucasian 26% African
American 16% hispanic 8%
asian 12% other
• PSYCHOGRAPHICS: work,
family activities, church, Golf(
casual outdoor activities)
• IDEAL AUDIENCE MEMBERS:
predominantly male(single)
slight married(male)
• Location EST and GMT
[CATEGORY of PEOPLE at [SPECIFIC Co.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• News Reporter/ Anchor for KDKA Radio, build
buzz about KDKA Radio, increase listeners by 2%
by December 2020
Mid Term: (2025)
• Increase my radio resume, get special
guest(athletes) to talk on KDKA Radio, use
artistic skills to create and edit sport team logos
and merchandise.
Long Term: (2040)
• Apply for technical at KDKA Radio, increase
advertisers, gain 3 advertisers by (2043)
• Apply for Sports media position9 analyst, anchor,
reporter)

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Marketing skills 38%
Work ethnic 79%
Time management skills 35%
SOFTHARD
Analytical skills 10%
Know. of The sport 53%
Writing skills 22%
Communication skills 38%
SOFTHARD

7. CREDENTIALS
Work Experience:
• Kxywz Radio(part time) 7/22/13-
4/16/15
• Debate team(06-07)
Education:
• Title of Certification Architecture
Completed, Tennessee.Tech
• Sportscasting B.S., Full Sail University (Exp.20-21)
Awards:
• Spelling Bee champ (03)
• Soup kitchen at Center Stone
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to Your Industry
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8. “CAESAR BRAVO”
SPORTSCASTING
Sport fans, my job is appeal to the sports media visitors. With my writing skills,
artistic skills, I plan to customize Team logos and merchandise for multiple sport
venues. I have a sports channel on Youtube ‘Sports for thought”, this media
outlet helps me promote myself to visitors and possible partners/ employers.

9. NETWORKING &
MARKETING
Industry Events & Organizations
• American Sportscaster Association
‣ Sportscaster Seminar Salisbury NC
‣ June 20 2021
Digital Marketing
• I will be advertising KDKA Radio sports talk.
• The Creative Archetype, adding a creative mix to
advertise KDKA using my Youtube sports channel.
• Website: I will use my LinkedInn to network with fellow
sportscaster. Get invited to other sport seminars.
Picture of You
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10. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senor-Level Sports Media RN in Sports
Radio creative dept.. willing to take on intern deep
ties within the sports world
Formal Education
• Complete Sportscastig by expected graduation date
in 2021
Technical Skills
• Join Work shop meet up for writing night
classes(Nov.23 2020)
Soft Skills
• Study over Celeste Headlee !0 ways to improve
communication skills (ted Talk) (December2020)

11. Jonathan Winton
Listeners having decreased over last few years.
Sports radio needs a new voice. Not just your typical sports radio, adding
new dynamic e to make the listener feel there right here. Attracting new
sports radio fans, leaving the audience saying bravo bravo.
“
Picture of You
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12. REFERENCES
Sport performance analysis
Guillermo Martinez Arastery
www.moneyradio.com
KDKA/careers