HK D2 Amsterdam - Air Baltic Case
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1) The document discusses strategies for an airline company, airBaltic, to drive traffic to its website and increase online sales, including using social media to engage customers and test new content. 2) It emphasizes understanding customers, speaking their language by providing useful and meaningful content, and allowing customers to easily find what they need on the website. 3) The document recommends using social media as a test lab to understand customer sentiment and feedback, and to engage brand advocates who can spread the word and speak positively about the brand during difficult times.
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Ten tips for Best practice of Lead Management from socail media
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
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Alternative advertising
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The document discusses the importance of eMarketing for tourism businesses. It states that websites should be optimized to attract, convert, and retain customers. Key aspects of website development include usability, search engine friendliness, and professional design. The document also emphasizes using social media, video, and monitoring online reputation to engage customers and drive traffic to the website.
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- 1. How to catch online sales pioneers for travel website Karlis Smiltens Web Marketing Manager April, 2011
- 3. Network
- 5. STRONG BRAND PRESENCE generates traffic to website
- 6. Social media not only for chat
- 7. Entertain to display brand
- 12. SPEAK THEIR LANGUAGE Useful content, meaningful design
- 14. Allow to read what they searched for
- 15. Make your call to actions clear
- 20. KNOW YOUR CUSTOMERS and convert them into sales
- 23. Social shopping becomes more important
- 24. Social shopping with your friends as new trend Tested and confirmed by your friends:
- 25. WE DID, WE FAILED, WE SUCCEED Facebook FanDay
- 26. Allow customers to improve your product
- 27. Special does not mean good
- 28. Ask your friends to decide
- 29. FanDay for friends make them happy
- 32. Thank you!