Johnson & Johnson is a large multinational company founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. It operates in over 60 countries with over 128,000 employees worldwide and is a top consumer health, pharmaceutical, and biologics company globally. The company is headquartered in New Jersey and focuses on caring for people's health through science and innovation.

2.  Comprise of United states
of America and Canada
 Major Languages: English,
Spanish to lesser extent
French
 Major religions: Christianity,
Judaism, Islam, Buddhism,
Hinduism and Sikhism
 Life expectancy 80-85
years
 Literacy rate : 99%

3.  Launched in 1886 by Robert Wood Johnson and is a well known global
brand.
 Johnson and Johnson is world’s sixth largest premier consumer health
company, eighth largest pharmaceutical company and fifth largest biologics
company
 Have more than 275 operating companies around the globe in more than 60
countries employing around 128,000 people.
 Johnson & Johnson’s worldwide head office is located at Brunswick, New
Jersey in United States.
 Embrace research and science and invent innovative products and ideas to
advance the well-being of people.
 Company strongly focus upon its slogan of: CARING FOR THE WORLD,
ONE PERSON AT A TIME.

4. PURPOSE: BRINGING SCIENCE TO THE ART OF HEALTHY
LIVING.
VISION: TRUSTED TO ENRICH THE HEALTH AND WELLNESS
OF EVERY NORTH AMERICAN, EVERY DAY.
MISSION: WE WILL BE THE FASTEST GROWING CONSUMER
HEALTHCARE COMPANY IN NORTH AMERICA
CREDO: RESPONSIBILITY TOWARDS CONSUMERS,
EMPLOYEES, ENVIRONMENT AND STOCKHOLDERS

5. COMMITMENT OF GIVING BETTER LIVING

6. BRANDS AND PRODUCTS
 Baby care
 Oral Health Care
 Wound Care
 Nicotine Replacement Theory
 Skin and Hair Care
 Women’s Health
 Nutritionals
 Non-Prescription Drugs
 Eye Care

7. DEMOGRAPHICS
Human Resource- Skilled & diversified
workforce
Physical resources- Information
technology, production facilities and
marketing facilities. Maintenance for
continuation of smooth production
processes.
Knowledge Resources- To maintain its
position among its competitors strong
market knowledge is essential.
Infrastructure- Advanced and improved
infrastructure provides J&J a competitive
advantage.

8.  Empathetic and fair health policy.
 North America is a continent not a single country meaning it has no
single government.
 Canada and Mexico have forms of democracy, head of the government
is Prime Minister
 Superior, reasonable health care delivered carefully and successfully.
 Defensible growth and environmental fortification.
 Free-market economic values.
 Motivating people to make cognizant decisions about their fitness .

9.  Value based leadership: continue
to put the “need of the people they
serve first”
 Diversity: value people from
every background, culture, religion,
gender.
 Innovation : rewards creativity and
newness.
 Passion : desire to enrich
people’s lives – delivering quality
 Collaboration: believe in building
trusting relationships
 Courage: to take great risks for
the benefit of the greater good.

10.  Pool of consumers from different parts of the world.
 Large pool of skilled workforce with innovated new ides
for improvements in fitness of its consumers.
 High-tech machinery and equipment's for continuous
process of production.
 Good market knowledge and the company invests
about 12.5 of its total revenue every year to get more
information about the market trends and consumer
expectations globally.

11. ECONOMICS

12.  Higher customer satisfaction and strong
research and development facilities
 Recognized for its strong customer base
and brand image
 Strong global presence, products are
sold in more than 175 countries
 Pharmaceutical revenues of $24.6 billion
for the financial year 2008
 Successfully differentiated itself from
competitors
 Vastly diversified company enormous
variety of products

13.  High reliance on sales of CNS and Risperdal
 Private label exposure
 Key products demand is shrinking
 Pressure to reduce prices

14.  Global expansion
 Integrate recent
acquisitions (Conor Med
systems, Robert Reid,
Maya's Mom)
 Opportunity to increase
market share
 Opportunity to acquire its
competitor(Pfizer)
 Expansion and
innovation into
diagnostics and medical
devices

15.  Healthcare regulations
 Growing Competitors; generic drugs growth
 Weaker consumer environment expected in the
US
 Spreading too thinly - made investments in non-
core areas, like social media with Maya's Mom

16. COMPETITORS
 Pfizer
 Merck
 Novartis
Sales
J&J
Pfizer
Merck
Novartis

18.  To be the largest
healthcare company
in the world.
 Promoting
trust, fairness, resp
ect and care not
only among its
consumers but also
among its
stakeholders.
 J&J commits to live
by its credo.

19.  Creating values through
innovation.
 Global reach with local
focus.
 Excellence in execution.
 Development of its
employees.
 Building market leadership.
 Adapting to changing
Global markets.
 Strengthen Global
presence.