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What Does “Agile” Mean at O’Reilly?
Some of O’Reilly’s Core Beliefs

 DRM-free
 Direct sales channel
 Multi-format
 Lagging vs. leading indicators
 -   Bookscan vs. “earlier” sales and engagement
     information
 Experiment, experiment, and experiment some
  more
 -   Feed the eagles and starve the turkeys
O’Reilly’s TOC-based Agile Publishing Projects
 Minimum viable product published July 2011
 Latest update posted just prior to TOC NY
 Key agile components:
 -   Very small initial publication showing full TOC
 -   Get satisfaction page for audience feedback
 -   Frequent updates; building content
 -   Basically, “lather, rinse, repeat”
 Dynamic pricing model
 -   Rewards early adopters
O’Reilly’s TOC-based Agile Publishing Projects (cont’d)
 Minimum viable product published October 2011
 Latest update posted during TOC NY
 Key agile components:
 -    Very small initial publication showing full TOC
 -    Written & reviewed in open format on
      PressBooks
 -    Frequent updates; building content
 -    Again, “lather, rinse, repeat”
 Dynamic pricing model
 -    Rewards early adopters
O’Reilly’s TOC-based Agile Publishing Projects (cont’d)
 Free Preview edition (MVP) published
  December 2011
 Final release later in 2012
 Key agile components:
 -    Very small initial publication showing full TOC
 Free price for Preview Edition
 -    The freemium model
 -    Full version will have a price and will be
      offered on a variety of platforms
Other O’Reilly Agile Publishing Projects: Early Release
 Early digital access
 Raw & unedited
 Flat price (not dynamic)
 As with all O’Reilly ebooks,
  free updates to that edition
Other O’Reilly Agile Publishing Projects: Rough Cuts
 Another early digital access
  option
 Served via Safari Books Online
 Raw & unedited
 Flat price (not dynamic)
 As with all O’Reilly ebooks, free
  updates to that edition
Other O’Reilly Agile Publishing Projects: OFPS
 Open Feedback Publishing
  System
 Early digital access
 Emphasis on gathering reader
  feedback
 Raw & unedited
 Free access via OFPS
 Content remains on OFPS
  even after book is published
Other O’Reilly Agile Publishing Projects: Short Form
                         Content
 Riskier topics and/or the need
  for speed
 Primarily digital, but print
  offered too
 Minimum viable products on
  cutting edge topics
 Can grow over time into larger
  works
 Test the market with smaller
  investment & gather early
  feedback
Questions?

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Joe Wikert: What Does Agile Mean at O'Reilly

  • 1. What Does “Agile” Mean at O’Reilly?
  • 2. Some of O’Reilly’s Core Beliefs  DRM-free  Direct sales channel  Multi-format  Lagging vs. leading indicators - Bookscan vs. “earlier” sales and engagement information  Experiment, experiment, and experiment some more - Feed the eagles and starve the turkeys
  • 3. O’Reilly’s TOC-based Agile Publishing Projects  Minimum viable product published July 2011  Latest update posted just prior to TOC NY  Key agile components: - Very small initial publication showing full TOC - Get satisfaction page for audience feedback - Frequent updates; building content - Basically, “lather, rinse, repeat”  Dynamic pricing model - Rewards early adopters
  • 4. O’Reilly’s TOC-based Agile Publishing Projects (cont’d)  Minimum viable product published October 2011  Latest update posted during TOC NY  Key agile components: - Very small initial publication showing full TOC - Written & reviewed in open format on PressBooks - Frequent updates; building content - Again, “lather, rinse, repeat”  Dynamic pricing model - Rewards early adopters
  • 5. O’Reilly’s TOC-based Agile Publishing Projects (cont’d)  Free Preview edition (MVP) published December 2011  Final release later in 2012  Key agile components: - Very small initial publication showing full TOC  Free price for Preview Edition - The freemium model - Full version will have a price and will be offered on a variety of platforms
  • 6. Other O’Reilly Agile Publishing Projects: Early Release  Early digital access  Raw & unedited  Flat price (not dynamic)  As with all O’Reilly ebooks, free updates to that edition
  • 7. Other O’Reilly Agile Publishing Projects: Rough Cuts  Another early digital access option  Served via Safari Books Online  Raw & unedited  Flat price (not dynamic)  As with all O’Reilly ebooks, free updates to that edition
  • 8. Other O’Reilly Agile Publishing Projects: OFPS  Open Feedback Publishing System  Early digital access  Emphasis on gathering reader feedback  Raw & unedited  Free access via OFPS  Content remains on OFPS even after book is published
  • 9. Other O’Reilly Agile Publishing Projects: Short Form Content  Riskier topics and/or the need for speed  Primarily digital, but print offered too  Minimum viable products on cutting edge topics  Can grow over time into larger works  Test the market with smaller investment & gather early feedback