Joe Lewis, personal background.

1. Joe Lewis
Hails from Honolulu, Hawaii
University of Hawaii and Hawaii Loa College
“My greatest asset is the value I can add to my clients through my efforts”
Mission Statement: ‘Helping Gyms ‘Differentiate’ and be ‘Distinctive’ from the Competition”
“Influencing outcomes and inspiring others”

2. Work Experience:
1971– 1978 Kaiser Hawaii Kai Development Company, Honolulu, Hawaii
1971– 1974 General Manager Hawaii Kai Recreation Center. During this period transformed the recreation center into the
Hawaii Kai Swim & Tennis Club, which became one of Honolulu’s leading sports clubs. Now known as the Oahu Club.
In 1974 promoted to the position of Director of Community Services, which included overseeing the Hawaii Kai Swim &
Tennis Club, Hawaii Kai Marina and the Hawaii Kai Beautification Project.
From 1969 – 1973 coached the Kalani High School Swim Team and lead them to 3 State Championships.

3. 1978 Joe became a business partner with Clark Hatch and opened the first international fitness center in Indonesia at the
prestigious Mandarin Oriental Hotel Jakarta. During the next 5-years was responsible for developing, opening and
operating nine clubs throughout Southeast Asia, which included the Jakarta Hilton Executive Sports Club & the Jakarta
Kalapa Kading Sports Club. During this period, Joe was appointed by the Sultan of Yogyakarta and 2nd Vice President of
Indonesia as the strength and conditioning coach for the Indonesian National Swim Team.
40 years experience
in the Sports & Fitness Club Business in Asia
•Indonesia
•Singapore
•Malaysia
•Thailand
•Philippines
•Macau
•Korea
•China
•Bahrain
Clark Hatch partners David M. Lloyd, Clark Hatch and Joe Lewis

4. My 1st Fitness Center in Asia @ the prestigious Jakarta Mandarin Oriental Hotel, Indonesia 1978
Most recent photo of Jakarta 2016

5. In 1979, Joe was appointed by the Sultan of Yogyakarta and 2nd Vice President of Indonesia Hamengkubuwono IX
as the strength and conditioning coach for the Indonesian National Swim Team. It was a job you didn’t say No to.
Hamengkubuwono IX served as Chairman of the Indonesian National Sports Committee (KONI).

6. Training Ms. World Malaysia 1983 Michele Yeoh. She was frail and had a lower
back problem. She went on to become a martial artist and top movie actress in
Asia & USA.

7. Talking about and promoting employee wellness programs in 1990.

8. Presenting “Wellness” in the early 1990’s.
I believed it would be a trend to stay.
It just took about 20+ years for the
industry to believe in it.

9. •Shangri-La Hotel Health Club, Bangkok
•The Mandarin Oriental, Jakarta
•Gulf Hotel, Bahrain
•Dusit Thani Fitness & Spa, Bangkok
•Dusit Resort Sport & Fitness, Pattaya
•Jiva Resort & Spa, Phuket
•Swiss Grand Hotel, Seoul, Korea
•Taipa Island Resort, Macau
•The Peninsula Bangkok
•The Banyan Tree, Bangkok
•The Banyan Tree, Phuket
•The Ascott Jakarta
•The New World Hotel Manila
•Celery Fitness Kuala Lumpur
•YES Fitness by EGV
•Ramkhamkaeng University
•Pantip Court Executive Residences
•Capital Club, Bangkok
•Sports Authority of Thailand
•Department of General Health, Thailand
•Bumrungrad International Hospital Bangkok
•Asian Development Bank, Manila
•The Westin Chosun, Seoul
•Picasso Boutique Residences, Manila
•Twin Towers Fitness, Kuala Lumpur
•South Island CrossFit, Clinton, Washington USA
Some of my Clients over the years
In 1984, Joe established along with his partner David M. Lloyd a new company Club Performance Systems and from 1984 until 1989, they
developed and operated twelve clubs throughout Asia as owner/operator or as management consultants. This included the Swiss Grand Hotel
Sports Club, a 3,000 square meter indoor facility in Seoul, Korea that opened prior to the 1988 Summer Olympics. In that same year they
consulted on the Hyatt Macau’s multi-million dollar 2,500 square meter Taipa Island Sports Club.

10. •New Club Start Up
•Club Design & Space Utilizations
•Equipment Recommendations
•Human Resources
•Staff Training
•Club Marketing Solutions
•Club Promotions
•New Member Sales Training
•Member Retention Programs
•Club Calendar of Events
•CSA Learn-shops
•Club Turnarounds
•Personal Training Systems
•On Going Club Management Services
•Fitness Parts & Products
•Personal Training
Services Offered

11. •Hotels
•Service Apartments
•Condominiums
•Fitness Clubs
•Golf Courses
•Residential Properties
•Spas
•Hospitals/Clinics/Chiropratic
•Sports Clubs
•Corporations
•Universities/Schools
•Government
•Military
•Factories
•Sports Bars/Pubs/Restaurants
Markets Served

12. Created by Joe Lewis – RESULTS is the backbone of the program Wellness-Centric Gym Concepts and Personal Training

13. Creator of
Personal Training Program and Studio
Concept
for
stand-alone, corporations, fitness clubs, golf
clubs, sports clubs
and hospital facilities
An opportunity to offer preventive health-care to top business executives
Joe Lewis
7
Pillars of Dynamic Fitness & Health for the Ultimate Energy Lifestyle
A paradigm shift on the thinking about exercise, nutrition and health
The one thing that differentiates RESULTS from commercial fitness centers, personal training studios, personal training
programs and weight-loss centers is that we provide solutions that are based on the latest science that delivers RESULTS.
“Delivering results to our clients with the highest professional integrity”
RESULTS!
The Ultimate Energy Lifestyle
Revolutionary Energy Systems Using Life Time Solutions
The Goal Of RESULTS is develop superior cardiovascular fitness and total muscular endurance/Get Stronger/Burn FAT/Increase
Energy/Combat Anti-Aging through Hormone Optimization and live a long, healthy, productive lifestyle past the age of 100

14. Joe Lewis developed the
6 Qualities of an Excellent Club
(just one quality out of whack can drastically affect the business)
Your
Club
Longevity
Diversified Athletic,
Social & Health
Related Programming
With
High Participation
Levels
Genuine, We Care
Service Attitude =
Service Attention
Profitability
Immaculately Clean
& Well-Maintained
Facilities
Quality
Personnel

15. Developed by Joe Lewis in 2011
Training Zones Concept for Gyms in Asia
Training Zones for Gyms was developed to help gym owners / trainers in Asia to be able to help their members achieve
RESULTS, and in addition aide the club in long term member retention.
The aim of “Training Zones” is to help the member reach his/her fitness goals as quickly and safely as possible.
Different “Training Zones” throughout the gym allows the member to start a program at a fitness level based on their
fitness and health conditions at the time of joining. Progression to another level or Zone keeps the Members
motivated to stay with the program. Progression to another level also indicates that the Member is getting results.
We have created the following Training Zones, however, not all Zones maybe applicable based on space and budget
available:
Zone I : Testing
Zone II : Dynamic Mobility Warm Up / Flexibility / ABS
Zone III : Get Started Program 15-30 minutes for beginners
Zone IV : General Cardio Conditioning
Zone V : Speed Fit Training/HOT (High Octane Training)
Zone VI : Strength Training with Selectorized Weight Plate Stations
Zone VII : Free Weight Training
Zone VIII : Ultimate Functional Fitness
Zone IX : Age Management/Wellness
Zone X : Group Training Classes
The benefits of Training Zones provides the Member with an optimal chance of achieving results and as a result they will
stay longer as a member, which creates greater long term rewards for the club. It’s a WIN-WIN! Training Zones also targets
Millennials and 60+ers, which are vital to a club’s success.

17. Wellness-Centric Gym Concepts Team Members

20. In addition to the Wellness-Centric Gym Concepts program, I am now in the process of putting together a team of
“Wellness Panel of Experts” that will be associated with the program and whom will provide ongoing regular health, wellness and
fitness updates, webinars, podcasts, and newsletters to be available to projects that are involved with the Wellness-Centric Gym Concepts.
The Panel of Experts will consist of many of the professionals I know personally throughout many years of association.
What will this mean to projects that I am involved in?
Your project will benefit but so will your gym members and hotel guests.

22. Special Projects
Joe has been involved in the opening of over 40
fitness gyms in Asia since 1978.
Here a few of the special projects

23. Joe Lewis was involved in the sports gym design, programs and staff training – opened 1983 Jakarta, Indonesia

24. The Hilton Jakarta Executive Club was established in 1979 and over a period of two years Joe Lewis was involved in
the development of the gym facilities including equipment, programs and staff training.
The club now has 13 tennis courts, 4 squash courts and 3 Olympic size swimming pools.

25. In May of 1984 Joe was a guest of the Gulf Hotel in Bahrain to provide one week
consulting services in preparation of the hotel opening a new fitness center.

26. Hyatt Macau Taipa Island Sports & Spa
Joe opened the 150 square meter Clark Hatch Fitness Center in 1983 in the main building of the hotel and
in 1984 the gym was renamed Fitness International.
In 1986 the demand for bigger facilities in Macau was great and Joe was hired by the hotel as consultant
to develop the 2,500 square meter sports and spa facility adjacent to the hotel, which opened in 1987.

27. Swiss Grand Olympic Club
Seoul Korea
Joe was hired as pre-opening consultant to develop the 3,000 indoor sports facility at the Swiss Grand Hotel in 1987, which opened
under the name of The Olympic Club. The timing of the opening was right before the 1988 Summer Olympics Games in Seoul.
The consultancy agreement continued until 1989 when the club reached a membership of over 2,000 members.
Swiss Grand Hotel opened in May 1988. In 2000 it became the Hilton Hotel

28. March 2003, Joe was hired as consultant by EGV Entertainment Ltd to develop the 2,000 sq. meter US$3 million dollar mega club called
YES Fitness for the new EGV Metropolis Entertainment Center in the heart of Bangkok.
Responsible for all pre-opening aspects of the club including the concept, design, equipment recommendation, staff selection, hiring and
training of 60 staff, responsible for the complete coordination and execution of the club grand opening in May 2004, which included
invitation of three international presenters. Joe continued with YES Fitness with the day to day club management until July 2006.
Following pages are a few of the photographs of the YES Fitness facility.

32. Within Yes Fitness, we established an exclusive corporate
fitness membership gym of 180 square meters for executives

35. Joe Lewis was 1st to organize
Zumba in Asia in 2004
Joe Lewis was 1st to organize Hot
Cycling in Asia in 2004

36. Consulting job April – August 2016
South Island CrossFit, Whidbey Island, Washington USA
“Such an honor to have the opportunity to work with Joe Lewis of
Health-One Thailand. True Fitness Pioneer. Appreciate your guidance on
how to truly help people improve their lives.
Thank You Joe! Safe Travels!” - Lara Ortiz – owner South Island CrossFit
Services included: Club management training, sales & marketing training, personal training programs,
nutritional programs, weight lifting technique training.

37. Joe was co-founder of Health-One Thailand in July 2008 that offered equipment sales & services, consulting and club
management. Projects included fitness gyms, sports clubs, universities, corporations, hotels, resorts and residential.
Joe departed from the company in September 2016.

38. April 2014 – May 2018 Joe Lewis was CEO of Cuoco Black of Fitness Center Design Asia & Middle East.
Gym Design & Branding Services Asia & Middle East

39. JOE LEWIS PROUD AND ACTIVE OFFICIAL PROMOTER
& SUPPORTER 2018 & 2019

40. Joe’s Training Philosophy
Personal Trainer
“I train ALL people, athlete or not, like an athlete. That doesn’t mean 4-8 hours per day but every training session
train for sport, flexibility, agility, strength, and balance, which can be achieved within 40-50 minutes per session!”
Personal training is more than instructing how to perform an exercise and rep counting.
A good personal trainer is one who educates and gives his/her students the knowledge to be able
to achieve self-discipline and that allows them to continue their fitness program on their own.
We need to be teachers of skills not drills.
Too often we focus more on the fancy drill and not enough on the execution of the skill.
To teach mechanics with proper technique and then consistently add intensity.
It’s the intensity of your training, not the volume that is the key
to unlocking your success to reaching your fitness & health goals.
To help the student achieve their desired results as quickly and safely as possible.
I specialize in educating my students about Hormone Optimization, Gut Microbiome,
Anti-Aging-Longevity,
Nutritional Sciences, Sleep. Meditation and of course Fitness.
Delivering results to our clients with the highest professional integrity

41. A 5 Part Wellne$$ Series on LinkedIn
The BOOMING Wellne$$ Market. Are You Taking It To The Bank?
ASANA Wellness Center is a Cuoco Black Fitness Center design. I was the CEO of Cuoco Black for Asia & Mideast.
https://www.linkedin.com/pulse/booming-wellne-market-you-taking-bank-part-5-updates-joe-lewis

42. Joe Lewis Leadership Style
I’m a Leader, not a boss. It’s my role to help make a difference. It’s always about the goal.
https://www.haikudeck.com/leaders---be-the-example-uncategorized-
presentation-qIBogrjNaq

43. My management philosophy is simple: by Guiding, Energizing and Exciting; and Driving Culture.
There is no company politics when developing a company culture. If you want your company to move fast, politics is
not allowed period. It doesn’t matter who the person is in the company.
Putting the right people on the bus is key but putting them in the right seat is essential for success.

44. LINK: HTTPS://FLIPBOARD.COM/@JOEFITASIA/ONE-HEALTH-ONE-WELLNESS-ASIA-P6B20L53Y
HTTPS://FLIPBOARD.COM/@JOEFITASIA

45. Podcast program to promote fitness, nutrition, health, wellness and sports.
Podcast program featuring the latest scientific-evidence-based research
on health, nutrition and fitness. Guests will include top medical, fitness & heath professionals from around the world.
One of my projects 2020

46. Joe Lewis Guest Speaker & Seminar Presenter
Joe is a fitness, nutrition & health motivational speaker and has been a guest presenter on a number of occasions throughout his
career in Hawaii and Asia speaking at fitness conferences, Rotary Clubs, corporate events, Cebu 2012 Beauty, Wellness & Health
Conference in Cebu, Philippines presenting the topic ‘The New Laws of Fitness, Nutrition & Health’ and the same presentation
to Healthway Philippines, Inc.
Joe’s presentations address the importance of keeping in the best shape possible, how to achieve fat loss and build go-muscles,
achieve hormone optimization, overcoming and preventing erectile dysfunction, what is and why you should be eating an anti-
inflammatory diet and how to establish a power positive mindset for a life time of energy, great health and living to 100+.
Joe also offers 1-3 Wellness & Fitness Seminars to interested groups.
Joe was the fitness and health columnist for the Bangkok Post, Phuket Gazette and EXPAT Travel & Lifestyle Philippines.
Joe’s passion and mission now is leading a “New Fitness Revolution” in Asia that encourages independent fitness clubs to
become unique and differentiate them-self from the competition by offering equipment, programs and services that attract
the “not-yet-fit” and ageing population to join their clubs.

47. My son Gavin Alexander Lewis (far right) wins Bronze Medal in the men’s 50-meter freestyle at the
SEA Games Myanmar Sunday December 15, 2013.
Gavin also participated in the SEA Games in Singapore 2015.

48. My dad was a career military officer in the US Air Force and was a member of the elite forces known as the Air Commandos.
We lived all over God’s creation including the Panama Canal Zone. When I lived in Panama Canal Zone during my high
school years, I was an Explorer Scout and paddled 2-consecutive years the famous 3-day 50 Mile Ocean to Ocean Cayuco
Race in the Panama Canal. Each team had to make their own boat from the tree, which took months to complete. It was
exciting to see alligators on the shoreline entering the water, which was an amazing motivation to paddle FASTER.

49. Joe served in the United States Marine Corps Force Recon

50. Jungle Survival School Panama
As an Explorer Scout in Panama I attended the 3-Week Jungle Survival
School at Fort Sherman earning the title of ‘Jungle Expert’ A few years later
I would attend the school again as a United States Marine Force Recon.

51. I lived on the famous Kaiser Estate Honolulu, Hawaii for $125 a month. A funny story!
The Kaiser estate at Portlock, Honolulu, Hawaii. Built in the early 1950s this was the home of Henry J. Kaiser who developed Hawaii Kai in east
Oahu. There are no other grand oceanfront parcels of this size on densely populated Oahu. The property faces west into the sunset and slopes
gently to the ocean with complete privacy from the street. There are magnificent views of Diamond Head crater due west across Maunalua Bay as
well as city lights of east Oahu.
Funny story: When I returned from the United States Marine Corps, I was offered my previous job back by Kaiser Hawaii Kai Development
Company. About one week back, I got a call from the secretary to the senior VP to come to his office immediately. As I walked up the stairs to the
top floor, I was thinking, I’m about to get fired, for what I have no idea. I entered his office and he said, Joe, I understand you are looking for a
place to live nearby. My reply, Yes Sir. Come with me, he said. We drove in his company car out to Portlock and I’m thinking OMG, this is for the
rich. The car stopped in front of the electric gates to the Kaiser Estate. Now I’m thinking, this guy doesn’t know how much I get paid or I’m about
to get a giant pay raise. We drove down the drive way to the open basketball court and got out. What do you think, Joe? Nice Sir! We entered a
huge private studio that looked out towards Diamond Head and the Pacific Ocean. The color design was all purple and pink (Mrs. Kaisers favorite
colors). The VP said, it’s yours for $125 a month. I moved in that night. I had the run of the entire estate. I’d like to tell you about the parties I had
there, but I can’t. The experience lasted almost one year when the Goldman brothers from Wall Street bought it. The latest I read about the estate
was that it was for sale for $80 million. I should have bought it when it was for sale for $2.5 million 

52. That’s me and my friend world famous blind marathon runner Harry Cordellos and my first 26.2 mile Honolulu marathon 1975.
I ran again with Harry in the 1976 Honolulu Marathon.
Photos Honolulu Star Bulletin
The photo on the left is Harry and me 3 days before
the Honolulu Marathon, which was to be my first.
We were interviewed by the Honolulu Star Bulletin
after the photo.
I was asked how it felt to be helping Harry through
the marathon. I remember chuckling out loud – the
guy has run over 50 marathons already and I
haven’t run one, yet. Me help Harry or Harry help
me? As it turned out Harry helped me through my
first and second marathons.
The photo on the right is crossing the finish line.
Hundreds of people cheering Harry on, which put a
lump in my throat.

53. In 1978, I took Pan Am Airlines Around the World flight from Honolulu to London and traveled 80 days in a
Volkswagon beetle I bought in Amsterdam for $240. I travelled mostly in Southern Europe. Afterwards Pan Am to
the Middle East and finally Asia. I never completed the Pan Am tour around the world
because I stopped in Indonesia to begin my new business venture.

54. Trekking and Hiking Adventurers
One of my passions is getting out in the great outdoors and experiencing nature.
In 1987, I spent 3 weeks in Nepal trekking in the Himalayas. Just a few of my trekking and hiking adventurers over the years.
Hiked Yosemite National Park USA, climbing the backside of HaIf Dome.
I’ve trekked in northern Thailand and most recently 2016 on Whidbey Island at Deception Pass, Washington USA and Olympic National Park Washington USA
Whidbey Island,
Deception Pass
2016 & 2018
Half Dome, Yosemite Park, USA
Nepal
Olympic National Park
Washington USA 2019

55. Email:
joe.csa@gmail.com
Contact Information
I train with kettlebells, TRX, free weights, body weight exercises and cardio sprints. A research student of Nutritional Sciences, Hormone Optimization, Anti-Aging, Epigenetics,
Gut Microbiome and Sleep. Joe surfed the beaches of Hawaii, Panama, Florida, So. Calif, Phuket and Bali, ran numerous marathons, Hawaii 50-Mile Ultra-Marathon, 10-
triathlons, cycled the 100-Mile Century Bike Ride Honolulu, paddled the 50-mile Panama Canal (2x), completed the 50-Mile Presidents Swim Challenge, swam the 2.5 Mile
Waikiki Rough Water Swim (2x). A martial arts practitioner since age 15. Served in the United States Marine Corps, Force Recon.
My reading list the past year:
“The Code of the Extraordinary Mind” by Vishen Lakhiani – highly recommended for all ages. A book that opens your mind from the first pages
“Make Your Bed” by Admiral William H. McRaven (Ret) – instills some great discipline principals
“The Hostage” by W.E.B. Griffin
“Fire And Fury” Inside The Trump White House by Michael Wolff
“Russian Roulette” – Michael Isioff and David Corn
The Classic Best Seller – “The Innovator’s Dilemma” by Clayton M. Christensen
A “Higher Loyalty” by James Comey
“Good To Great” by Jim Collins – if you’re in business, it’s a must read
“Leaders Eat Last” by Simon Sinek
“How The Mighty Fall” And Why Some Companies Never Give In – by Jim Collins
“The Power of Positive Leadership” by Jon Gordon
“Start With Why” by Simon Sinek
“The Excellence Dividend” by Tom Peters
“A Tribe of Mentors” by Timothy Ferriss
“Crushing It!” Gary Varnerchuk
“Crush It” Gavy Varnerchuk
“Outside the Wire” Jason Kander
“The Urban Monk” Pedram Shojai
“Oath of Office” Tom Clancy
“Call Sign Chaos” – General James Matthis
Involved in the opening of 40+ gyms and 8 Sports Clubs in Asia from Seoul to Surabaya, and Seattle & Dallas USA.
Projects include some of the major hotels in the world: Shangri-La, Dusit Thani, Mandarin Oriental Jakarta, Marriott, Hilton, Westin, Peninsula Bangkok and Four Seasons, just to name a few.
Services include: Gym equipment sales, pre-opening concept and design, sales & marketing, staff recruitment-training and club management.
The creator of RESULTS 7 Pillars of Dynamic Fitness, Nutrition & Health, 6 Qualities of an Excellent Club, Training Zones & The Longevity & Active Aging Program and Wellness-Centric Gym
Concepts.
My strong points are my ability to get along with different cultures and build strong teams that results in making clubs successful. Joe has done business in the USA, Indonesia, Singapore,
Malaysia, Thailand, Philippines, China, Korea, Taiwan, Macau and Bahrain.
Joe Lewis