In April 2015, Health-One Thailand partnered with Cuoco Black Design USA to offer gym design and branding services in Asia. In June 2015, these services were expanded to the Middle East. The presentation discusses the new era of gym design and branding, with a focus on differentiating brands from competitors through innovative design approaches. It provides several examples of gyms that have successfully implemented these strategies.

1. The New Era of Gym Design
Welcome to "The New Era of Gym Design"
In April 2015 Health-One Thailand was honored to team up with Mr. Cuoco Black, CEO Cuoco Black Design USA and offer Gym
Design & Branding Services in Asia.
On June 26th those services were expanded to include the Middle East.
Hope you enjoy the presentation.
Live Stronger If You Dare!
Joe Lewis
Health-One Thailand
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2. The New Era of Gym Design
Following the Silk Road
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3. The New Era of Gym Design
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4. The New Era of Gym Design
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5. The New Era of Gym Design
Cuoco Black is a design academic, interior designer, entrepreneur and natural bodybuilder. He's a former faculty member and
holds a BFA with Distinction, and a Professional Design Diploma, from the New York School of Interior Design, ranked 4th in the
World for superior interior design curriculum's by US News and World Report.
Cuoco Black is additionally the designer of the Experimental Cocktail Club, Paris France, rated one of the top 20 Bars in the
world by foodandwine.com.
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6. The New Era of Gym Design
Everyone knows the drill... market your club using traditional advertising mediums of print, radio and now social media. Getting
eyes on your brand is the name of the game and what better way to do so then by going with a BIG idea and a marketing
campaign to promote your facility.
The Source Fitness center in ST Clairsville Ohio is capitalizing on their "Superhero" logo and promoting their opening as a
Hollywood extravaganza initiated with a movie poster themed social media post. It's brilliant for sure, but what lies ahead is is a
"Red Carpet" advertising campaign for their fall grand opening complete with search lights, limousines, and yes, the red carpet.
Brand Don't Trend" --Cuoco Black 2014
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7. The New Era of Gym Design
Gym Lighting Design Techniques
This before and after image of our client's brand, VP Fitness, illustrates our belief that if at all possible you should substitute HID
or fluorescent lighting which creates washed out and unflattering lighting affects... (shown left image for this former NYSC in
Providence) for LED lighting specified for our client (shown right image, same room).
An interesting physiological phenomena associated with this strategy is that LED will give your members warmer complimentary
skin tones in contrast to the pale and lifeless affects that HID and fluorescent will have on members complexions.
That is design as a psychological tool.
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8. The New Era of Gym Design
“A gym brand should posses at least one of any of the following three features. It should endeavor to telegraph fitness, it should
exhibit energy and excitement, and it should convey the brand, best case, it should embody all. Of the three, energy and
excitement, I believe, can be a powerful motivator in the fitness environment” -- Cuoco Black CEO Cuoco Black Design - Brand
Architect - A trusted and respected master fitness facility designer.
Proper design will differentiate your club from all other facilities and Cuoco Black is the industry’s most influential and successful
design expert.
Among other things, his understanding of design in the fitness industry translates into your ability to sell more membership at
higher fees”.
Jim Thomas, Fitness Management & Consulting
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9. The New Era of Gym Design
“Its very very simple...if you're not going to create a 10X superior brand than your competition, you're squandering your
investment on B, not A Branding. Why come to market without your A game on? The fitness industry is all B-C-D and F's…be the
A Player...dominate your market.”
–-Cuoco Black
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10. The New Era of Gym Design
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11. The New Era of Gym Design
Does you gym's reception area sell memberships?
It does for this gym!!
https://www.linkedin.com/pulse/gym-reception-design-cuoco-black?trk=hb_ntf_MEGAPHONE_ARTICLE_POST
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12. The New Era of Gym Design
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13. The New Era of Gym Design
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14. The New Era of Gym Design
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15. The New Era of Gym Design
Franchise Model Or Your Own Brand..
If you buy a gym franchise you limit your independence because you're simply not buying into your ideas, you're buying the
franchisors business model and strategy. You cannot adjust your price, or programming, or marketing or design. You're
promoting the franchisors ability to use your facility in his marketing collateral illustrating his success, not necessarily yours. No
franchisor will celebrate those franchises that fail, that struggle, that are on the chopping block, you only will see the great
success stories.
So what happens when a competitor moves into your market and delivers a better brand and product to your market?
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16. The New Era of Gym Design
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17. The New Era of Gym Design
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18. The New Era of Gym Design
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19. The New Era of Gym Design
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20. The New Era of Gym Design
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21. The New Era of Gym Design
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22. The New Era of Gym Design
"Integrate the client's, logo, mission and programming into a beautiful interior aesthetic that reflects and reinforces the
brand....this IS gym branding and that which dominates it's market" --Cuoco Black
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23. The New Era of Gym Design
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24. The New Era of Gym Design
We are more than just another fitness equipment company. We also care about your general health and well-being.
If you would like info on fitness, nutrition & health please check out our newsletter
JoeFitAsia http://lnkd.in/bPH8mAF
Our company website:
Health-One Thailand
https://www.rebelmouse.com/HealthOneThai/
Live Stronger If You Dare!
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25. The New Era of Gym Design
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26. The New Era of Gym Design
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29. The New Era of Gym Design
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