This document introduces the MuJo line of strength training equipment. MuJo machines apply cam-type loading across multiple joints to train co-axial joints and bi-articular muscles over their full range of motion. This is accomplished through a moving axis cam system, which is a novel innovation that differentiates MuJo machines from conventional selectorized equipment. The document highlights several MuJo machines that are currently available and provides testimonials praising the functional and effective full-body training they provide.
2. Gyms in Asia
âDifferentiate or Dieâ
Series
#2
By Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
September 23, 2013
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand
3. If you missed #1 of this Series please click the link below
http://www.slideshare.net/JoeThailand/gyms-in-asia-differentiate-or-die-1-sept-9-compatibility-mode
The following few pages are from Series #1 to recap some important themes to carry forward
that we would like to emphasis when learning to differentiate your gym from the competition
4. The purpose of presenting the Gyms in Asia âDifferentiate or Dieâ Series is to introduce you to a unique, innovative results-
driven , different way of thinking approach to setting up and operating your fitness gym using the following
Equipment
ProgrammingProgramming
Concept/Design
5. The purpose of presenting the Gyms in Asia âDifferentiate or Dieâ Series is to introduce you to a unique, innovative results-
driven , different way of thinking approach to setting up and operating your fitness gym using the following
Equipment
Programming
Concept/DesignConcept/Design
The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast
majority of the time in Asia; and for some absurd reason keep opening up regularly.
6. The purpose of presenting the Gyms in Asia âDifferentiate or Dieâ Series is to introduce you to a unique, innovative results-
driven , different way of thinking approach to setting up and operating your fitness gym using the following
Equipment
Programming
Concept/Design
The combination of these 3 approaches will differentiate your gym from the typical-conventional type gyms you see a vast
majority of the time in Asia; and for some absurd reason keep opening up regularly.
We represent the equipment you will see in the series of presentations and for a darn good reason. The equipment is top of
the line and results-driven and backed by some of the industries top fitness professionals. Itâs equipment that you will see in
professional sports training centers, athlete performance centers and used by some of the top personal trainers of
celebrities such as Gunnar Peterson in LA. Athletes and celebrities train on the best, we believe your members should also.
7. To Beat The Competition You Need Competitive AdvantageTo Beat The Competition You Need Competitive Advantage
8. Is There Really That Much Competition?Is There Really That Much Competition?
10. Is There Really That Much Competition?
YES!YES!
But we have a solution that will help set you apart
from the competition!
11. We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.
12. We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.
We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and their
equipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that
we believe will certainly differentiate your club from the competition.
13. We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.
We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and their
equipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that
we believe will certainly differentiate your club from the competition.
â˘SCIFIT Scientific Fitness Solutions, USA
â˘BioDensity, USA
â˘BILT by Agassi and Reyes, USA
â˘reACT, USA
â˘Sproing, USA
â˘Woodway, USA
â˘AB Coaster, USAâ˘AB Coaster, USA
â˘MU-JO, UK
â˘Aqua Climb, USA
â˘Thorotread, USA
â˘Sports Coach Systems, UK
â˘SpeedFit, USA
â˘Marathon, China
â˘Gumnut International Systems (software)
14. We are a fitness solutions company in Asia that offers consulting services and equipment sales to hotels, service apartments, sports
clubs, golf courses, fitness clubs, military, government, universities, corporations, sports performance centers, hospitals, clinics and
private residences.
We represent several top of the line fitness equipment manufacturers from around the world. We present these companies and their
equipment lines because they are unique, unconventional, innovative and most importantly results-driven. Fitness equipment that
we believe will certainly differentiate your club from the competition.
â˘SCIFIT Scientific Fitness Solutions, USA
â˘BioDensity, USA
â˘BILT by Agassi and Reyes, USA
â˘reACT, USA
â˘Sproing, USA
â˘Woodway, USA
â˘AB Coaster, USA
â˘MU-JO, UK
â˘Aqua Climb, USAâ˘Aqua Climb, USA
â˘Thorotread, USA
â˘Sports Coach Systems, UK
â˘SpeedFit, USA
â˘Marathon, China
â˘Gumnut International Systems (software)
Our consulting services range from pre-opening fitness club concept and design to on-going club management and weâve been
involved in opening over 40-fitness clubs from Seoul to Surabaya since 1978.
15. 30 years experience
in the
Sports & Fitness Club Business
in Asia
â˘Indonesia
â˘Singapore
â˘Malaysia
â˘Thailand
â˘Philippines
Expect Unique & Unconventional
â˘Macau
â˘Korea
â˘China
Over 40 Fitness Clubs Since 1978
âWe Provide Solutions for You Clubâ
16. â˘New Club Start Up
â˘Club Design & Space Utilizations
â˘Equipment Recommendations
â˘Human Resources
â˘Staff Training
â˘Club Marketing Solutions
â˘Club Promotions
â˘New Member Sales Training
â˘Member Retention Programs
Services Offered
â˘Member Retention Programs
â˘Club Calendar of Events
â˘CSA Learn-shops
â˘Club Turnarounds
â˘Personal Training Systems
â˘On Going Club Management Services
â˘Fitness Parts & Products
20. Trapped in the Fitness Gym Prison?
If So, Itâs Time to Change the Game of Fitness..
Itâs Time to Differentiate or Die!Itâs Time to Differentiate or Die!
21. Trapped in the Fitness Gym Prison?
If So, Itâs Time to Change the Game of Fitness..
Itâs Time to Differentiate or Die!
Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment
&
Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment
&
Programs Designed to Inspire & Motivate
Clubs in Whatâs Happening in the Fitness Industry
TODAY!
22. Trapped in the Fitness Gym Prison?
If So, Itâs Time to Change the Game of Fitness..
Itâs Time to Differentiate or Die!
Unique, Innovative, Results-Driven Fitness Gym Concepts, Equipment
&&
Programs Designed to Inspire & Motivate
Clubs in Whatâs Happening in the Fitness Industry
TODAY!
The Game ChangersâŚ
A paradigm shift on the thinking of fitness gym concepts/designs, training, programs and equipment
23. âThe fitness industry is giving club owners, managers and trainers
some very clear messages about change.
But are they listening?
The smartest, savviest clubs will take advantage of the window of opportunityâThe smartest, savviest clubs will take advantage of the window of opportunityâ
--Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand
24. A
âA vast majority of Independent fitness clubs in Asia are conventional fitness clubs
drowning in the sea of similarity and boredom
and donât get Members RESULTS.â
--Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand
25. âIâm here to disrupt your normal beliefs and behaviors
in the fitness business,
so that you will hopefully start thinking out of the box.
In fact throw the box away, just get outside and start thinking.â
This presentation is to PERSUADE, to CONVERT, to COMPEL you to change theThis presentation is to PERSUADE, to CONVERT, to COMPEL you to change the
manner in which you design, plan, purchase equipment and programs for your gym.
---Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand
26. Some Questions 4 You, Please..
Letâs assume that instead of using your ownerâs money to open the fitness gym, itâs
YOUR MONEY!
27. Some Questions 4 You, Please..
Letâs assume that instead of using your ownerâs money to open the fitness gym, itâs
YOUR MONEY!YOUR MONEY!
US$100,000 -500,000 of it!
28. Some Questions 4 You, Please..
Letâs assume that instead of using your ownerâs money to open the fitness gym, itâs
YOUR MONEY!
US$100,000 -500,000 of it!US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?
29. Some Questions 4 You, Please..
Letâs assume that instead of using your ownerâs money to open the fitness gym, itâs
YOUR MONEY!
US$100,000 -500,000 of it!US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?
Would you take the advice of a friend who is a fitness novice to recommend the equipment and
programs that would spend all of your
US$100,000 - 500,000?
30. Some Questions 4 You, Please..
Letâs assume that instead of using your ownerâs money to open the fitness gym, itâs
YOUR MONEY!
US$100,000 -500,000 of it!
Would you copy the gym down the street of the same design, equipment and programs?Would you copy the gym down the street of the same design, equipment and programs?
Would you take the advice of a friend who is a fitness novice to recommend the equipment and
programs that would spend all of your
US$100,000 - 500,000?
Unfortunately I know lots of people who have done just that!
And the results werenât very financially rewarding, at all.
34. If youâre the same as your competition,
how can you say youâre better?how can you say youâre better?
35. If youâre the same as your competition,
how can you say youâre better?
âDifferentiate! Be Unique! Be Unconventional!
Be Outrageous!
36. If youâre the same as your competition,
how can you say youâre better?
âDifferentiate! Be Unique! Be Unconventional!
Be Outrageous!
By differentiating, being unique, unconventional and outrageous,
I can make you 3 guarantees:
37. If youâre the same as your competition,
how can you say youâre better?
âDifferentiate! Be Unique! Be Unconventional!
Be Outrageous!
By differentiating, being unique, unconventional and outrageous,
I can make you 3 guarantees:
I GUARANTEE it will change the way you do business.
38. If youâre the same as your competition,
how can you say youâre better?
âDifferentiate! Be Unique! Be Unconventional!
Be Outrageous!
By differentiating, being unique, unconventional and outrageous,By differentiating, being unique, unconventional and outrageous,
I can make you 3 guarantees:
I GUARANTEE it will change the way you do business.
I GUARANTEE your Members will love it..
39. If youâre the same as your competition,
how can you say youâre better?
âDifferentiate! Be Unique! Be Unconventional!
Be Outrageous!
By differentiating, being unique, unconventional and outrageous,
I can make you 3 guarantees:
I GUARANTEE it will change the way you do business.I GUARANTEE it will change the way you do business.
I GUARANTEE your Members will love it..
I GUARANTEE that you will be glad you didâ
--Joe Lewis
Club Solutions Asia
Club Performance Systems
Health-One Thailand
42. THE PAST THE PAST But Still Being Used
The Next Evolution of Exercise
Is Here
43. Introducing another one of the most innovative-results-
driven strength equipment products to ever come along..
Taking Training to a Whole New Level..
45. Worldâs First Moving Axis Cam System:
Applies cam-type loading across multiple joints to effectively train co-axial joints (hip, shoulder, wrist, ankle) and bi-articular muscles
(bicep, tricep, hamstring, quad, calf, spine, abs). A full range of 25 exercises that combine the unconstrained nature of free weights with
the control of selectorised machines. Suitable for 1) Medical fitness, 2) Sports, 3) Health Clubs
46. MU-JO introduces their 1st series of 6 exercise machines
Michael Gundill, author of a best selling book on weight training, in a
video blog, where he describes the equipment as âexceptionalâ and âthe
best of the bestâ!
47.
48.
49.
50. Truth: Shoulder movement is complex!
⢠Shoulder is co-axial joint
â Moves in two main directions:
â rotation and abduction / adduction
⢠Used in many sports
â Throwing
â Swimming
⢠Rotator cuff often injured
â Glenohumeral joint is inherently unstable
â Not ball and socket joint, but held together by
muscles:
51. Problem: Limitations of existing equipment
⢠To train external rotator cuff, currently need:
â Many exercises required
â Difficult to isolate rotator cuffs (exercises involve deltoid)
â Personal trainer must be present
â Cannot load full, combined movement ROM in single exercise
1 2 3 4
Source: âThrowerâs Tenâ exercise program, Dr Walter R. Lowe
1 2 3 4
52. Solution: MuJo
⢠MuJoŽ External Shoulder machine:
â Single solution
â Loads shoulder simultaneously in two directions
â No trainer required
â Can perform all traditional exercises as well
53. Solution: Differentiate with MuJo
⢠Worldâs first moving axis cam system:
â Applies cam-type loading across multiple joints to effectively train co-axial
joints (hip, shoulder, wrist, ankle) and bi-articular muscles (bicep, tricep,
hamstring, quad, calf, spine, abs)
â A full range of 25 exercises that combine the unconstrained nature of free
weights with the control of selectorised machines
â Suitable for 1) Medical fitness, 2) Sports, 3) Health Clubs
54. Problem: Selectorised equipment all the same
Standard, conventional selectorized equipment all the same. Doesnât
matter what brand. Except for the appearance little has changed in the past
20-years. All use the same technology â the fixed axis cam.
Restricted to training one joint in one direction
55. Currently 6 MU-JO Strength Machines Available
Bicep
HamstringTricep
Bicep
AdductorInternal ShoulderExternal Shoulder
56. MuJo Benefits
⢠Summary of user benefits:
â FUNCTIONAL: Freedom to move independently in two movements
â EFFICIENT: Trains more than one muscle group at a time
â LOW IMPACT: Spreads load over two joints to reduce joint stress
â NATURAL: Replicates the bodyâs own way of moving
â CONTROLLED: Minimises risk of exercising with incorrect formâ CONTROLLED: Minimises risk of exercising with incorrect form
â SPACE-SAVING: Combines a number of traditional exercises into one machine
57. Mechanical engineer Douglas Higgins invented the moving axis cam
at the heart of MuJo⢠technology, after realising there was a better
way to exercise muscles over their full range of motion.
Managing Director at MUJO - Multiple Joint Fitness Systems UK
One Machine, Multiple Exercises
The arrival of MuJo⢠equipment means users no longer have to
move from machine to machine to exercise across the full range
of movement the human body is capable of achieving.
Meet the Inventor of MU-JO
58. Testimonials
Our customers depend on us to provide reliable, useful products and exceptional customer service. We do our
best to meet and exceed their high standards. Hereâs what our customers say about our efforts.
âGives my team the edge when performingâ
Iâm always on the hunt for anything that will give my team the edge when performing. Machines that exercise
more muscles over their full range of movement would certainly fit the bill, which is why this is such an attractive
proposition.
Graham Smith, England Womenâs Rugby Coach
59. Testimonials
Our customers depend on us to provide reliable, useful products and exceptional customer service. We do our
best to meet and exceed their high standards. Hereâs what our customers say about our efforts.
âGives my team the edge when performingâ
Iâm always on the hunt for anything that will give my team the edge when performing. Machines that exercise
more muscles over their full range of movement would certainly fit the bill, which is why this is such an attractive
proposition.
Graham Smith, England Womenâs Rugby Coach
âWhat a tremendous innovationâ
What a tremendous innovation. The possibilities that this technology offers as a rehabilitation aid are significant. A
single MuJo⢠station that allows users to perform shoulder rotation exercises over the full range of shoulder
abduction movement would be a welcome addition to any post surgery rehabilitation programme.abduction movement would be a welcome addition to any post surgery rehabilitation programme.
Simon Moyes, Consultant Orthopaedic Surgeon
60. Testimonials
Our customers depend on us to provide reliable, useful products and exceptional customer service. We do our
best to meet and exceed their high standards. Hereâs what our customers say about our efforts.
âGives my team the edge when performingâ
Iâm always on the hunt for anything that will give my team the edge when performing. Machines that exercise
more muscles over their full range of movement would certainly fit the bill, which is why this is such an attractive
proposition.
Graham Smith, England Womenâs Rugby Coach
âWhat a tremendous innovationâ
What a tremendous innovation. The possibilities that this technology offers as a rehabilitation aid are significant. A
single MuJo⢠station that allows users to perform shoulder rotation exercises over the full range of shoulder
abduction movement would be a welcome addition to any post surgery rehabilitation programme.abduction movement would be a welcome addition to any post surgery rehabilitation programme.
Simon Moyes, Consultant Orthopaedic Surgeon
âA quick workout that offer resultsâ
This makes total sense in a gym environment because people can get more from one machine. This is ideal for
members, who want a quick workout that offer results and great for club owners, who love space-saving, multi-
use equipment.
David Gaule, Club Kensington
61. Testimonials
Our customers depend on us to provide reliable, useful products and exceptional customer service. We do our
best to meet and exceed their high standards. Hereâs what our customers say about our efforts.
âGives my team the edge when performingâ
Iâm always on the hunt for anything that will give my team the edge when performing. Machines that exercise
more muscles over their full range of movement would certainly fit the bill, which is why this is such an attractive
proposition.
Graham Smith, England Womenâs Rugby Coach
âWhat a tremendous innovationâ
What a tremendous innovation. The possibilities that this technology offers as a rehabilitation aid are significant. A
single MuJo⢠station that allows users to perform shoulder rotation exercises over the full range of shoulder
abduction movement would be a welcome addition to any post surgery rehabilitation programme.abduction movement would be a welcome addition to any post surgery rehabilitation programme.
Simon Moyes, Consultant Orthopaedic Surgeon
âA quick workout that offer resultsâ
This makes total sense in a gym environment because people can get more from one machine. This is ideal for
members, who want a quick workout that offer results and great for club owners, who love space-saving, multi-
use equipment.
David Gaule, Club Kensington
âAccurately reflects what our bodies do naturallyâ
At last, an exercise machine which provides controlled, evenly loaded movement that accurately reflects what our
bodies do naturally. This is exactly what Iâve been waiting for and Iâm looking forward to putting the technology to
the test in my practice.
Greg Ryan, Musculoskeletal and Sports Physiotherapist and Founder of Health and Fitness Solutions
62. Health and Fitness
Attract new and retain existing members who want innovative exercise options which are more relevant to their everyday
activities, as well as those seeking a time-efficient, results-driven workout.
MU¡JO IN USE
63. Health and Fitness
Attract new and retain existing members who want innovative exercise options which are more relevant to their everyday
activities, as well as those seeking a time-efficient, results-driven workout.
Rehabilitation
Patients can start training within a fixed range of movement that matches more traditional exercises, before progressing to
full-range, multi-movement exercises, helping to reduce joint stress and aid a staged recovery.
MU¡JO IN USE
64. Health and Fitness
Attract new and retain existing members who want innovative exercise options which are more relevant to their everyday
activities, as well as those seeking a time-efficient, results-driven workout.
Rehabilitation
Patients can start training within a fixed range of movement that matches more traditional exercises, before progressing to
full-range, multi-movement exercises, helping to reduce joint stress and aid a staged recovery.
Sports Specific
Elite athletes can improve performance with motion-specific and performance-related training techniques that are relevant
to their needs and replicate movements in their specific sport.
MU¡JO IN USE
65. Health and Fitness
Attract new and retain existing members who want innovative exercise options which are more relevant to their everyday
activities, as well as those seeking a time-efficient, results-driven workout.
Rehabilitation
Patients can start training within a fixed range of movement that matches more traditional exercises, before progressing to
full-range, multi-movement exercises, helping to reduce joint stress and aid a staged recovery.
Sports Specific
Elite athletes can improve performance with motion-specific and performance-related training techniques that are relevant
to their needs and replicate movements in their specific sport.
The MuJo⢠Zone
Add a new dimension to any fitness space with the MuJo⢠Zone, a dedicated area where every member can safely
MU¡JO IN USE
Add a new dimension to any fitness space with the MuJo⢠Zone, a dedicated area where every member can safely
rediscover their MuJoâ˘.
The MuJo⢠range will include more than 20 different pieces of equipment, so you can scale up as demand increases.
66. Video & Media Links
MU-JO VDO Clips (unfortunately inserted movie clips do not work).
Presented in French but I do believe you will understand the movements of MU-JO
Donât miss them.
http://www.youtube.com/watch?v=svCwpWOLt94
http://www.youtube.com/watch?v=n-PdN65Y_Ss
MuJo has been shortlisted for Startup of the Year in the British
Engineering Excellence Awards 2013
http://www.newelectronics.co.uk/electronics-
news/beeas-2013-shortlist-announced/56103/
Engineering Excellence Awards 2013
http://www.telegraph.co.uk/finance/businessclub/1002622
0/FIG-backs-fitness-plan-with-financial-muscle.html
FIG backs fitness plan with financial muscle
Doug Higgins explains how his novel idea for training equipment was realised
thanks to Find Invest Grow, an unconventional venture capital group.
67. Welcome to our Blog Post â Introducing MU-JO
http://joecsa.wix.com/clubperformancesystems/apps/blog/test
http://pinterest.com/lewisjoe/mu-jo/
68. SPECIAL OFFER
We are pleased to extend to our VIP Clients in Asia a very special pricing on
all MU-JO equipment.
If you are not a VIP Client but interested in the equipment please contact me.
Depending on your location we maybe able to extend this offer to you. Or
introduce you to the agent of MU-JO for your region.
This offer valid until November 30, 2013
69. Clubs must stay on the forefront of new
innovative equipment and programs.
Clubs must be in on the cutting-edge.
Introducing new equipment and programs is an on-going process.
Members want it!
Clubs must keep re-modeling, renovating and impressing Members!
If you donât, good luck to your survival!
---Joe Lewis
Club Solutions Asia
Club Performance Systems (Malaysia & Philippines)
Health-One Thailand
70. âWe're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
71. âWe're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
Be anything but typical.Be anything but typical.
Be the minority of successful fitness business operators that are bold and innovative,
instead of the majority like everyone else, stuck in typical.
72. âWe're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
Be anything but typical.
Be the minority of successful fitness business operators that are bold and innovative,
instead of the majority like everyone else, stuck in typical.
If you're trying to disrupt the status quo and beat competitors,
you're not going to do it by playing their game. You'll need to think differently.
Playing the old way is a sure-fire way to lose.
73. âWe're passionate about trying to help clubs make a huge difference in their business.
Not to be typical. But be anything but typical. Typical is boring. Typical is forgettable.
Typical cannot be a solid fitness brand. Typical does not interest the media or clients.
Typical is just so typical. Be unique. Be irreverent. Be bold. Take a stand.
Be anything but typical.
Be the minority of successful fitness business operators that are bold and innovative,
instead of the majority like everyone else, stuck in typical.
If you're trying to disrupt the status quo and beat competitors,
you're not going to do it by playing their game. You'll need to think differently.
Playing the old way is a sure-fire way to lose.
There is no middle ground for having a WOW 10 Factor Fitness Gym.â
--Joe Lewis
74. âDifferentiate!
Create
that
WOW 10 Factor Gym!
But only if you want to
beat the competition.beat the competition.
Otherwise you might just want to
consider staying at homeâŚâ
--Joe Lewis
Club Solutions Asia
Club Performance Systems
Health-One Thailand
75.
76.
77. We think differentlyâŚâŚ
About the Fitness Business!
Do you?
Thank you and stay tuned to Series #3 coming soon.
If you have any questions or would like additional information please contact us.
Our contact information is on the next page.
Aloha
Joe Lewis