Job Advert Writing Presentation
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This document provides tips for writing engaging job advertisements that will capture a candidate's attention within the first 10 seconds. It recommends including key information like the job title, location, salary, and a call to action in the first 150 characters. Bullet points and short paragraphs of 1-2 sentences are preferred over long blocks of text. Regularly updating the content and keywords can help the listing rank higher in search results. The ad should clearly explain what motivates candidates to apply, such as benefits, training opportunities, or career growth potential. An example job listing is provided that incorporates these best practices.
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Job Advert Writing Presentation
- 1. with job advert writing HOW TO ENGAGE CANDIDATES Jade & Jack With
- 3. of candidates that visit our site are only looking at job adverts?% Job Ads this way
- 4. Do you know how long candidates stay on our job adverts for?
- 5. 1–3mins 3–6mins 0–10secs 11–30secs 31–60secs Users leave job ad pages in 10 seconds or less
- 6. But clients spend much more time on pages 1–3mins 3–6mins 0–10secs 11–30secs 31–60secs
- 8. The good news is we can change that
- 10. First and foremost they need to be short Yes Kurt, just like you
- 12. In the first 150 characters Answer. . . Where?What? When?
- 13. What: [Position] When: Immediately Where: Buckinghamshire How much: £30-35k
- 14. Use the upper left area of the ad for key information
- 16. …and the text …after all this isn’t PowerPoint Use Bullets
- 17. …and the text Use 1 or 2 sentences in paragraphs, not 4 or 5 X X
- 18. …and the text The headline to state the job title, ONLY Chicken Plucker
- 20. . . . and measure
- 21. Back to the ad Update your content regularly Position Vacant Position Vacant
- 22. Back to the ad Don’t duplicate job references and job titles
- 23. Use natural keywords & variants to rank higher
- 24. Provide a clear call-to-action directing the reader’s attention to apply
- 25. One job per ad. Avoid posting multiple jobs at once
- 27. Looking for a driver over Christmas Or are you looking for Santa Claus? . . . If not
- 28. 33% Better benefits 28% The challenge 22% Improved work/life balance Motivators
- 29. Here’s one I prepared What: Commis Chef When: Immediately Where: Buckinghamshire How much: £14 – 15K Why? Because Gordon Ramsay was a Commis Chef too Learn new skills and boost your CV working with senior chefs at this award-winning 4- star hotel. If you’re ambitious and passionate about food, we’d love to hear from you. Benefits: • Discounted food, drink and accommodation • 28 days’ holiday – increasing to 33 • Pension Scheme • Free use of in-house leisure clubs • Free meals while on duty • Flexible working hours • Training and development oppotrtunities Requirements: NVQ Level 1&2 Some hotel or restaurant experience Apply now: Send us your CV using the apply button below.
- 30. Now, for a quick test
Editor's Notes
- Users leave the site in 10 seconds but . . .
- Size matters Job adverts have to be short. This is not the place for waffle. Nothing you write will be as short as it can be on the first draft. Read it back and remove anything that isn’t needed Use short, simple words. Avoid technical terms and acronyms (unless it’s relevant to the job) – everyone understands plain English.
- There will be a character limit. How much will potential candidates actually see?
- Begin with the most important information (what, where, when, how much, and why). Only the first 150 characters of your job descriptions are shown in Google. Websites will vary.
- The upper-left part of any webpage is where people most consistently look – so use this space for key information.
- The upper-left part of any webpage is where people most consistently look – so use this space for key information.
- Put all the important stuff ‘above the fold’ (the point at which you have to scroll).
- Use bullet points for the text. …after all this isn’t PowerPoint.
- Make paragraphs short – 1 or 2 sentences, not 4 or 5.
- Ensure your job title headline states the job title only. Avoid location, special characters or related terms – these will make it harder for candidates to find your job.
- A great tool to use: Have you used Google Adwords [Click for login details].
- And measure.
- The Search Engines take into account the age of the content on websites. If a website has not been updated for some time, Google will reduce its ranking as they see the site as no longer relevant. This means that it is very important to update your content regularly. Also Google hates duplicate content, so when writing your job descriptions do not copy and paste, try and change it a little. People are less likely to click on your job description if it looks like a duplicate. Add a unique reference number and job title for each role as Google/ Indeed will not rank jobs which are duplicates.
- In the past SEO agencies paid a great deal of attention to the amount of times the keyword is mentioned within the website content. These days you need to ensure the best user experience, so write short paragraphs, which are not duplicates, which tells the user what they need know and nothing else. The keywords should come up naturally in the content and should flow freely. Use variations of keywords – which will help the jobs rank for numerous keywords as opposed to just one.
- Call-to-action Provide a clear call-to-action at the bottom of the advert. That means directing the reader’s attention to an apply button – not relying on the button alone. Experiment with calls-to-action in different places. Try them at the top and bottom.
- One job at a time Avoid posting multiple jobs within one advert. A jobseeker wants information relating to a specific job – multiple jobs makes it harder to find what they need, and more likely for them to leave.
- Don’t forget the ‘why’ It’s easy to get bogged down in the detail of what the job requires and involves. But candidates want to know why they should apply. Tell them why – not just salary and location, but anything that’s different: Is it an exciting client? Will it boost their CV? Does it allow them to work flexibly? Be creative. If there isn’t a unique ‘why’, find something memorable. Are you looking for a lorry driver over Christmas? Or are you looking for Santa Claus?
- Don’t forget the ‘why’ It’s easy to get bogged down in the detail of what the job requires and involves. But candidates want to know why they should apply. Tell them why – not just salary and location, but anything that’s different: Is it an exciting client? Will it boost their CV? Does it allow them to work flexibly? Be creative. If there isn’t a unique ‘why’, find something memorable. Are you looking for a lorry driver over Christmas? Or are you looking for Santa Claus?
- Motivations for changing jobs - Active Opportunities for advancement – 33% Better compensation and benefits -28% More challenging work – 22% Improved work/life balance – 20% Increased job security – 20% Location issues (e.g. commute, moving) – 20% A role that is a better fit for skills – 18% More recognition for contributions – 17% More learning opportunities – 15% A more innovative company – 15% (18,000 LinkedIn members surveyed)
- Now for a quick quiz, recap.
- Don’t forget the ‘why’ It’s easy to get bogged down in the detail of what the job requires and involves. But candidates want to know why they should apply. Tell them why – not just salary and location, but anything that’s different: Is it an exciting client? Will it boost their CV? Does it allow them to work flexibly? Be creative. If there isn’t a unique ‘why’, find something memorable. Are you looking for a lorry driver over Christmas? Or are you looking for Santa Claus?
- Any questions.