This document discusses the mobile commerce opportunity in Brazil and Wish's strategy to capitalize on it. Some key points:
1. Internet and smartphone penetration in Brazil is high, with over 120 million people accessing the internet via smartphones. eCommerce is growing 12% annually in Brazil.
2. Wish is a US-based company that operates a global marketplace platform. It has over 75 million monthly active users and ships to over 80 countries.
3. To succeed in Brazil, Wish aims to build a strong foundation for merchants through product quality reviews and recommendations. It also plans to win customer attention through advertising and promotions. Retaining customers involves entertainment, sales, and fast shipping options.
Estratégias de atribuição de mídia ON para OFF com visão única do cliente ger...E-Commerce Brasil
Benjamin Thompson - Head of Digital Transformation, Endeavour Drinks Group falou sobre Estratégias de atribuição de mídia ON para OFF com visão única do cliente gerando mais vendas durante o Fórum E-Commerce Brasil 2019.
Presentación Andres Angelani - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".
Everything You Need to Know to Master Omni-Channel CommerceJirafe
What does omni-channel mean to your brand, and how can you create the perfect omni-channel campaign? It all starts with knowing your customers. The infographic highlights some key statistics about customer buying behavior, and how everyone on your ecommerce team can use data to drive better omni-channel engagement.
Presentación Juliano Tubino - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Juliano Tubino, Managing Director ACCENTURE DIGITAL, en el eCommerce Day Santiago 2016 en la plenaria "INDUSTRIES ENTERING THE ECOMMERCE BUSINESS & THE NEXT GENERATION OF RETAIL ECOMMERCE KEYNOTE ECOMMERCE".
This document discusses the potential for e-commerce exports from Panama. It notes that Panama has a small but growing e-commerce market, fueled by increasing internet penetration and availability of online payment and shipping options. The document analyzes business-to-consumer cross-border e-commerce as the optimal business model for Panama, as it benefits from Panama's proximity to large consumer markets and logistics infrastructure. The company OMNI.PRO is introduced as providing end-to-end e-commerce solutions to help clients pursue this opportunity. Charts show the rapid growth projected for Latin America's e-commerce market and Panama's market statistics.
This document discusses the mobile commerce opportunity in Brazil and Wish's strategy to capitalize on it. Some key points:
1. Internet and smartphone penetration in Brazil is high, with over 120 million people accessing the internet via smartphones. eCommerce is growing 12% annually in Brazil.
2. Wish is a US-based company that operates a global marketplace platform. It has over 75 million monthly active users and ships to over 80 countries.
3. To succeed in Brazil, Wish aims to build a strong foundation for merchants through product quality reviews and recommendations. It also plans to win customer attention through advertising and promotions. Retaining customers involves entertainment, sales, and fast shipping options.
Estratégias de atribuição de mídia ON para OFF com visão única do cliente ger...E-Commerce Brasil
Benjamin Thompson - Head of Digital Transformation, Endeavour Drinks Group falou sobre Estratégias de atribuição de mídia ON para OFF com visão única do cliente gerando mais vendas durante o Fórum E-Commerce Brasil 2019.
Presentación Andres Angelani - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Andres Angelani - Chief Solutions Officer GLOBANT & Coautor del libro “The Never-Ending Digital Journey: Creating New Consumer Experiences Through Technology” -, en el eCommerce Day Santiago 2016 en la plenaria "ACELERANDO HACIA EL RETAIL DEL FUTURO".
Everything You Need to Know to Master Omni-Channel CommerceJirafe
What does omni-channel mean to your brand, and how can you create the perfect omni-channel campaign? It all starts with knowing your customers. The infographic highlights some key statistics about customer buying behavior, and how everyone on your ecommerce team can use data to drive better omni-channel engagement.
Presentación Juliano Tubino - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Juliano Tubino, Managing Director ACCENTURE DIGITAL, en el eCommerce Day Santiago 2016 en la plenaria "INDUSTRIES ENTERING THE ECOMMERCE BUSINESS & THE NEXT GENERATION OF RETAIL ECOMMERCE KEYNOTE ECOMMERCE".
This document discusses the potential for e-commerce exports from Panama. It notes that Panama has a small but growing e-commerce market, fueled by increasing internet penetration and availability of online payment and shipping options. The document analyzes business-to-consumer cross-border e-commerce as the optimal business model for Panama, as it benefits from Panama's proximity to large consumer markets and logistics infrastructure. The company OMNI.PRO is introduced as providing end-to-end e-commerce solutions to help clients pursue this opportunity. Charts show the rapid growth projected for Latin America's e-commerce market and Panama's market statistics.
Presentación Roberto L'hospital / Headway Digital - eRetail Day México 2017eCommerce Institute
Diapositivas presentadas por Roberto L’hopital, Director General de México & Centroamérica Headway Digital, en el evento eRetail Day México 2017 el 16 de Mayo de 2017.
This document discusses the history and growth of Movile Group, a technology ecosystem company. It summarizes that Movile Group has:
- Received $930 million in funding and has 350 million monthly users.
- Includes companies like iFood, an online food delivery platform that saw 101% yearly order growth, and Wavy, a customer experience platform that has transitioned from messaging to conversational commerce.
- Faced challenges with strategic planning, acquisitions, expansion, and product/market fit that required layoffs but achieved success through a focus on mobile growth, multiple acquisitions, and an ambition to impact 1 billion users.
This document provides a case study of MercadoLibre, an Argentine e-commerce company that operates online marketplaces and other services across Latin America. It summarizes MercadoLibre's history and founding in 1999, its growth to become the leading e-commerce platform in Latin America with over 60 million users, and its expansion of services like payments and online stores. It also outlines MercadoLibre's financial performance, goals of increasing users and transactions, acquisition history, competitors, and strategic analysis using models like the generic strategy and five forces.
We at Web infomatrix offer honest and competent E-commerce services arrayed with features such as payment gateway integration, data management, shopping cart, social networking solutions and a wide range of other services to maintain a perfect establishment with our clients.
Adobe Commerce allows companies to create engaging online shopping experiences. It discusses how the pandemic has changed customer expectations and business needs, pushing companies to offer more omnichannel experiences. It also outlines seven lessons for commerce from 2020, such as the importance of fast page loads, flexible payments and shipping, mobile optimization, and using AI and AR for personalized experiences. The document promotes Adobe Commerce as a modern, open platform focused on using data and intelligence to deliver customized experiences across channels.
MercadoLibre presentation; Stanford Graduate School of Business. March 2011Marcos Galperin
MercadoLibre was founded in 1999 to build an online marketplace in Latin America. It has since expanded to become the leading internet ecosystem in the region. It operates transactional marketplaces, payments processing services, online advertising, and web stores across most countries in Latin America. MercadoLibre has experienced strong growth, with over 50 million registered users, $3.4 billion in gross merchandise volume in 2010, and robust financial performance. It aims to continue growing by expanding into new categories and services both on and off its platform.
Julia de Pablo - eCommerce Day Uruguay Online [Live] ExperienceeCommerce Institute
This document discusses push notifications as a marketing channel. It provides statistics on open rates and effectiveness when used with other channels like email. Push notifications work on mobile devices and computers, providing urgent messages. When used as part of an omnichannel strategy with automation and segmentation, push notifications can increase engagement by over 800%. The document then provides tips on using push notifications for cross-selling, up-selling, and recovering abandoned carts. It emphasizes the importance of personalization, brevity, and emojis in push notification messaging.
Small businesses are a major driver of growth in e-commerce. While big players see success online, small and medium-sized businesses (SMBs) contribute 45% of all goods sold and are growing 20% annually. SMBs succeed online due to their passion and creativity, knowledge of niche markets, and ability to provide a personal customer experience and local advice. However, SMBs face challenges of lack of capital, competition, and lack of help. To help SMBs thrive, e-commerce platforms need to provide simple and affordable online store solutions that SMBs can fully control, and support to help SMBs focus on their products and customers.
Fiona Weng - eCommerce DAY GLOBAL Online [Live] Experience - Keynote SessionseCommerce Institute
This document summarizes a presentation about cross-border e-commerce from Latin America to Asia using China's Tmall Global platform. It discusses trends in China's growing retail market and consumer preferences. It then outlines how companies can target Chinese consumers through influencers, social media, and the 11.11 Global Shopping Festival. Finally, it introduces Tmall Global as China's largest cross-border e-commerce platform and how international brands can get started by registering on its Merchant Channel.
Jianggan Li - eCommerce DAY GLOBAL Online [Live] Experience - Keynote SessionseCommerce Institute
The document discusses opportunities and challenges for cross-border e-commerce between Latin America and Asia, noting that while the market is still in early stages due to complications, platforms are playing a dominant role in enabling sales. It analyzes trends like social commerce and fast changing consumer preferences in Asia, and highlights the importance of brands and watching the growth of companies like Shopee and J&T that are expanding globally across sectors.
E-commerce Berlin Expo 2017 - Diversify your Sales Channels - Avoid dependencyE-Commerce Berlin EXPO
Thomas Ficht Project Manager idealo Direktkauf
Short introduction into the German ecommerce eco-system and the sales channels that may be used by online shops. The different marketplaces will then be analysed in and compared. He will analyse why it is important to not only sell on certain marketplaces but diversify the marketplace-portfolio to ensure that dependencies do not become lethal for online shops.
MSL has developed solutions to help golf facilities connect different parts of their operations and marketing efforts. Their platform allows facilities to reach customers through dedicated marketing channels and gain insights from real-time analytics. The platform also integrates various systems like operations, financials, membership, and business intelligence to collect and analyze patron data, helping facilities better understand customer behaviors and engagement patterns to improve marketing.
Lucas Landesman - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Ses...eCommerce Institute
The document discusses cross-border e-commerce in Latin America. It notes that international trade will represent 22% of total e-commerce business in 2022. It provides insights and recommendations for building a cross-border strategy, including analyzing main barriers like country taxes/thresholds, laws/regulations, global logistics, and price construction. It also discusses behaviors of cross-border shoppers in Latin America and keys to commercial success like products tailored to each country and visibility through commercial campaigns.
Primoz Inkret presentation form Power of Content Marketing in Warsaw 28th May 2015.
Key points:
A straight to the point case study show of content marketing strategy execution at Skoda Slovenia (from no. 10 to no. 3 car brand in Slovenia) focusing on results and effectiveness.
- Is content marketing marketing?
- Numbers that really matter and SEOs like very much.
- Content marketing loves real life experience.
This document discusses how beacon technology can enhance the in-store shopping experience by providing targeted digital content to customers via their mobile devices. It notes that 84% of smartphone users consult their phones while shopping and 64% of brick-and-mortar retail sales are influenced by digital media. Beacons transmit location information that allows mobile apps to deliver personalized offers and information to customers based on their location in the store. The document outlines best practices for retailers to implement beacon technology effectively, including defining goals, careful beacon placement, transparency with customers, and testing and measurement.
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
Presentación Nicolas Manoiloff | Cisneros Facebook Paraguay - eCommerce Day A...eCommerce Institute
Diapositivas presentadas por Nicolas Manoiloff, Country Manager Cisneros Facebook Paraguay, en el eCommerce Day Asunción 2017 realizado el 16 de Junio en Carmelitas Center, Asunción, Paraguay.
Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.
The document discusses considerations for developing online business models. It outlines 6 steps to frame the market: 1) investigate opportunities by identifying unmet needs and where value can be added, 2) identify underserved markets, 3) determine target customer segments, 4) assess resource requirements, 5) evaluate the attractiveness of the opportunity, and 6) make a "go/no-go" decision. Each step provides guidance, such as mapping the customer decision process to reveal opportunities, defining target segments based on behaviors and benefits sought, and assessing competitive landscape and technology vulnerability. The goal is to develop a model that efficiently meets customer needs.
Mb0044 production and operation managementsmumbahelp
SABMiller, a $24 billion brewing company, revamped its supply chain management system to address stock-outs of popular brands. The company implemented a new forecasting and planning system using Infor software to better integrate demand data from various sources and optimize production scheduling and profits. The new system is being tested in South Africa with plans to roll it out globally. It aims to reduce stock-outs, improve forecasting accuracy by 40%, and lower costs.
Presentación Roberto L'hospital / Headway Digital - eRetail Day México 2017eCommerce Institute
Diapositivas presentadas por Roberto L’hopital, Director General de México & Centroamérica Headway Digital, en el evento eRetail Day México 2017 el 16 de Mayo de 2017.
This document discusses the history and growth of Movile Group, a technology ecosystem company. It summarizes that Movile Group has:
- Received $930 million in funding and has 350 million monthly users.
- Includes companies like iFood, an online food delivery platform that saw 101% yearly order growth, and Wavy, a customer experience platform that has transitioned from messaging to conversational commerce.
- Faced challenges with strategic planning, acquisitions, expansion, and product/market fit that required layoffs but achieved success through a focus on mobile growth, multiple acquisitions, and an ambition to impact 1 billion users.
This document provides a case study of MercadoLibre, an Argentine e-commerce company that operates online marketplaces and other services across Latin America. It summarizes MercadoLibre's history and founding in 1999, its growth to become the leading e-commerce platform in Latin America with over 60 million users, and its expansion of services like payments and online stores. It also outlines MercadoLibre's financial performance, goals of increasing users and transactions, acquisition history, competitors, and strategic analysis using models like the generic strategy and five forces.
We at Web infomatrix offer honest and competent E-commerce services arrayed with features such as payment gateway integration, data management, shopping cart, social networking solutions and a wide range of other services to maintain a perfect establishment with our clients.
Adobe Commerce allows companies to create engaging online shopping experiences. It discusses how the pandemic has changed customer expectations and business needs, pushing companies to offer more omnichannel experiences. It also outlines seven lessons for commerce from 2020, such as the importance of fast page loads, flexible payments and shipping, mobile optimization, and using AI and AR for personalized experiences. The document promotes Adobe Commerce as a modern, open platform focused on using data and intelligence to deliver customized experiences across channels.
MercadoLibre presentation; Stanford Graduate School of Business. March 2011Marcos Galperin
MercadoLibre was founded in 1999 to build an online marketplace in Latin America. It has since expanded to become the leading internet ecosystem in the region. It operates transactional marketplaces, payments processing services, online advertising, and web stores across most countries in Latin America. MercadoLibre has experienced strong growth, with over 50 million registered users, $3.4 billion in gross merchandise volume in 2010, and robust financial performance. It aims to continue growing by expanding into new categories and services both on and off its platform.
Julia de Pablo - eCommerce Day Uruguay Online [Live] ExperienceeCommerce Institute
This document discusses push notifications as a marketing channel. It provides statistics on open rates and effectiveness when used with other channels like email. Push notifications work on mobile devices and computers, providing urgent messages. When used as part of an omnichannel strategy with automation and segmentation, push notifications can increase engagement by over 800%. The document then provides tips on using push notifications for cross-selling, up-selling, and recovering abandoned carts. It emphasizes the importance of personalization, brevity, and emojis in push notification messaging.
Small businesses are a major driver of growth in e-commerce. While big players see success online, small and medium-sized businesses (SMBs) contribute 45% of all goods sold and are growing 20% annually. SMBs succeed online due to their passion and creativity, knowledge of niche markets, and ability to provide a personal customer experience and local advice. However, SMBs face challenges of lack of capital, competition, and lack of help. To help SMBs thrive, e-commerce platforms need to provide simple and affordable online store solutions that SMBs can fully control, and support to help SMBs focus on their products and customers.
Fiona Weng - eCommerce DAY GLOBAL Online [Live] Experience - Keynote SessionseCommerce Institute
This document summarizes a presentation about cross-border e-commerce from Latin America to Asia using China's Tmall Global platform. It discusses trends in China's growing retail market and consumer preferences. It then outlines how companies can target Chinese consumers through influencers, social media, and the 11.11 Global Shopping Festival. Finally, it introduces Tmall Global as China's largest cross-border e-commerce platform and how international brands can get started by registering on its Merchant Channel.
Jianggan Li - eCommerce DAY GLOBAL Online [Live] Experience - Keynote SessionseCommerce Institute
The document discusses opportunities and challenges for cross-border e-commerce between Latin America and Asia, noting that while the market is still in early stages due to complications, platforms are playing a dominant role in enabling sales. It analyzes trends like social commerce and fast changing consumer preferences in Asia, and highlights the importance of brands and watching the growth of companies like Shopee and J&T that are expanding globally across sectors.
E-commerce Berlin Expo 2017 - Diversify your Sales Channels - Avoid dependencyE-Commerce Berlin EXPO
Thomas Ficht Project Manager idealo Direktkauf
Short introduction into the German ecommerce eco-system and the sales channels that may be used by online shops. The different marketplaces will then be analysed in and compared. He will analyse why it is important to not only sell on certain marketplaces but diversify the marketplace-portfolio to ensure that dependencies do not become lethal for online shops.
MSL has developed solutions to help golf facilities connect different parts of their operations and marketing efforts. Their platform allows facilities to reach customers through dedicated marketing channels and gain insights from real-time analytics. The platform also integrates various systems like operations, financials, membership, and business intelligence to collect and analyze patron data, helping facilities better understand customer behaviors and engagement patterns to improve marketing.
Lucas Landesman - eCommerce DAY GLOBAL Online [Live] Experience - Keynote Ses...eCommerce Institute
The document discusses cross-border e-commerce in Latin America. It notes that international trade will represent 22% of total e-commerce business in 2022. It provides insights and recommendations for building a cross-border strategy, including analyzing main barriers like country taxes/thresholds, laws/regulations, global logistics, and price construction. It also discusses behaviors of cross-border shoppers in Latin America and keys to commercial success like products tailored to each country and visibility through commercial campaigns.
Primoz Inkret presentation form Power of Content Marketing in Warsaw 28th May 2015.
Key points:
A straight to the point case study show of content marketing strategy execution at Skoda Slovenia (from no. 10 to no. 3 car brand in Slovenia) focusing on results and effectiveness.
- Is content marketing marketing?
- Numbers that really matter and SEOs like very much.
- Content marketing loves real life experience.
This document discusses how beacon technology can enhance the in-store shopping experience by providing targeted digital content to customers via their mobile devices. It notes that 84% of smartphone users consult their phones while shopping and 64% of brick-and-mortar retail sales are influenced by digital media. Beacons transmit location information that allows mobile apps to deliver personalized offers and information to customers based on their location in the store. The document outlines best practices for retailers to implement beacon technology effectively, including defining goals, careful beacon placement, transparency with customers, and testing and measurement.
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
Presentación Nicolas Manoiloff | Cisneros Facebook Paraguay - eCommerce Day A...eCommerce Institute
Diapositivas presentadas por Nicolas Manoiloff, Country Manager Cisneros Facebook Paraguay, en el eCommerce Day Asunción 2017 realizado el 16 de Junio en Carmelitas Center, Asunción, Paraguay.
Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.
The document discusses considerations for developing online business models. It outlines 6 steps to frame the market: 1) investigate opportunities by identifying unmet needs and where value can be added, 2) identify underserved markets, 3) determine target customer segments, 4) assess resource requirements, 5) evaluate the attractiveness of the opportunity, and 6) make a "go/no-go" decision. Each step provides guidance, such as mapping the customer decision process to reveal opportunities, defining target segments based on behaviors and benefits sought, and assessing competitive landscape and technology vulnerability. The goal is to develop a model that efficiently meets customer needs.
Mb0044 production and operation managementsmumbahelp
SABMiller, a $24 billion brewing company, revamped its supply chain management system to address stock-outs of popular brands. The company implemented a new forecasting and planning system using Infor software to better integrate demand data from various sources and optimize production scheduling and profits. The new system is being tested in South Africa with plans to roll it out globally. It aims to reduce stock-outs, improve forecasting accuracy by 40%, and lower costs.
This document describes Barrington Gifts, a luxury gift manufacturer, and their partnership with The Cure Foundation to provide personalized gifts to companies at discounted factory-direct prices. 30% of each sale is donated to The Cure Foundation. The program allows companies to purchase high-quality gifts for employees/clients while also fundraising for an important cause. Barrington handles fulfillment, ensuring no risk for the partner companies. The discounted prices, charitable donation, and convenience make this an attractive option for corporate gifts and individual purchases.
Changing Business Models: The Shift to B2B2C and D2C SalesAshish Saxena
Times are changing, and business models are no longer limited to only B2B or B2C. We are seeing a slow
change to alternative models such as B2B2C (business-to-business-to-consumer), D2C (direct-to-consumer)
or B2E (business-to-employee) in order to better meet more specific end-consumer needs.
In this white paper, we’re delving into the trends impacting this shift away from traditional business models in
the e-commerce landscape. We’re also sharing a useful step-by-step guide on how to implement a successful
D2C strategy.
Mb0044 production and operation managementsmumbahelp
Dear students get fully solved SMU MBA assignments
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Smart Publishing is the use of technology and content to create a “match” between consumers and products or services. Welcome to the new publishing based not in content but technology, ideas and ethics.
1) The document discusses interactive marketing strategies across multiple brands, including display advertising, interactive advertising, affiliate marketing, and social media optimization.
2) The strategies aim to connect users and potential buyers/sellers 365 days a year beyond trade shows, with consistent messaging across brands.
3) Examples include web banners, animation, widgets, list advertising, interactive ads, affiliate inclusion, blog posts, and seller opportunities like email marketing and SEO.
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
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The document discusses refining marketing strategies to deliver the right message to the right audience through the right channels at the right time. It introduces Haider Alleg, the global eMarketing manager, and discusses Gedeon Richter, a 112-year-old pharmaceutical company. The presentation addresses mapping customer journeys, using tools to their full potential, creating cross-channel stories, generating value for users, empowering sales reps, and connecting metrics to business goals.
This document provides a feasibility study template for a company called Alan's Best Chocolates to move its sales online. The template includes sections for describing products and services, technology considerations, the marketplace, a marketing strategy, organization and staffing needs, a schedule, financial projections, and findings/recommendations. It suggests contracting with an e-commerce provider to build the online platform while maintaining personalized packaging and promotions to differentiate from competitors.
Analytics, SAS, and 20+ years of optimal marketing decisionspjdavis67
Paul Davis has over 20 years of experience using SAS for analytics. He has worked for several companies including Arbitron, Avis Rent-a-Car, ACNielsen, Publishers Clearing House, 1800flowers.com, USA Networks, Modem Media, MMA, and American Express. At these companies, he used SAS tools like regression, optimization, time series analysis, and decision trees to solve marketing, pricing, and customer analytics problems. His projects aimed to improve sales, profits, customer retention, and marketing campaign performance.
The document discusses the concept of blue ocean strategy, which involves creating new market space by changing the boundaries of an existing industry. It outlines key principles such as reconstructing market boundaries, focusing on non-customers, and using a strategy canvas to visualize new opportunities. The strategy aims to make competition irrelevant by creating uncontested market space through eliminating or reducing some industry factors while introducing new ones.
This document promotes Salesforce's B2B Commerce solution through a series of slides. It begins by highlighting Forrester's recognition of Salesforce as a leader in B2B commerce. Subsequent slides discuss trends in B2B e-commerce, the benefits of B2B Commerce, and how it allows companies to grow sales, reduce costs, and achieve a faster ROI. Example customer stories are then presented, showing how various companies have successfully used B2B Commerce. Resources and additional information on capabilities and use cases are provided at the end.
2020 ottob 17 english ecommerce global e sistemicoDaniel Rueda H
The document discusses the transformation of e-commerce, including:
- Consumer and business needs and behaviors are changing rapidly with increasing demands for technical information, data sheets, and advanced payment methods.
- Digital transformation is crucial for companies to strengthen relationships with clients as traditional channels decline.
- E-commerce is moving from individual products towards comprehensive solutions, and B2B buyers are also looking for connectivity to vendors' platforms.
- The future of e-commerce requires dynamic platforms and processes that can support evolving business ecosystems and scenarios.
Excellent presentation slides on Marketing Plan in Australia, Business Overview, PEST Analysis, SWOT Analysis, Marketing Objectives of Houzit, and Process for Reviewing Performance. This will help to develop a marketing plan for an arbitrary product to enter an arbitrary market (Australia).
Ecommerce Industry Trends PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Commerce Industry Trends Powerpoint Presentation Slides. This aptly crafted editable PPT deck contains twenty two slides. Our topic specific E Commerce Industry Trends Powerpoint Presentation Slides presentation deck helps devise the topic with a clear approach. We offer a wide range of custom made slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates. Speculate, discuss, design or demonstrate all the underlying aspects with zero difficulty. This deck also consists creative and professional looking slides of all sorts to achieve the target of a presentation effectively. You can present it individually or as a team working in any company organization.
Business intelligence platform that revolutionizes the way companies access the information needed for decision making. They become more agile, competitive and profitable.
Similar to Presentación Alexandre Soncini / Vtex - eRetail Day México 2017 (20)
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
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Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
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Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
4. Mabe
» B2B2C for employees,
friends & family and
partners with better
prices, payroll payment
for employees;
» B2C as an outlet with
a restricted assortment
(less conflicting
products);
5. Mabe
» B2B2C for employees,
friends & family and
partners with better
prices, payroll payment
for employees;
» B2C as an outlet with
a restricted assortment
(less conflicting
products);
7. Electrolux
» Friends and family
online store for “price
disruption” (controlled
access) and employees
referral program;
» ShopClub (B2B2C) for
partners employees as
an HR benefit;
» B2C strategy is to
educate the market and
the current distribution
channel (MSRP);
8. Electrolux
» Friends and family
online store for “price
disruption” (controlled
access) and employees
referral program;
» ShopClub (B2B2C) for
partners employees as
an HR benefit;
» B2C strategy is to
educate the market and
the current distribution
channel (MSRP);