The document discusses 5 trends in marketing and advertising in 2015: 1) Content collaboration, where brands allow customers to contribute content; 2) Collaborative economy, using new technologies to match people's skills with needs; 3) Increased use of hand drawn illustrations; 4) Content marketing focusing on authentic storytelling to build trust; 5) Brands paying Instagram influencers with large followings to promote products matching their audience.

1. 5/15FIVE TRENDS IN MARKETING + ADVERTISING 2015
BY ASHRI DEL RIO

2. 5/15FIVE TRENDS IN MARKETING + ADVERTISING 2015
BY ASHRI DEL RIO
FOLLOW ME ON TWITTER & INSTAGRAM
@IAMASHRI
Ashri is responsible for developing comprehensive
strategies for ABS-CBN. She is adept on consumer in-
sighting, analysing consumer motivations and behaviours
on the digital landscape.
Among her successful campaigns are:
• #Loveison Revlon which won Bronze Award for
Best Use of Branded Content by a Media Owner
from the recently concluded Sparks Awards 2015.
• Maya’s Book of love, the digital campaign for Be
Careful with my heart that touched the hearts of
many Filipino’s here and abroad.

3. FUTURE IN
ADVERTISING?

4. THERE ISN’T
ANY.

5. J/K.
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7. Advertising is a difficult gig.

8. Deliver something that is right for the audience.

9. We should
connect with
people via
emotion and
experience.

10. MARKETER’S LIFE BE LIKE…

11. What are the marketing & advertising trends
…we are loving right now

12. 01CONTENT
COLLABORATION

13. Giving the customer the ability to contribute
to content creation by delegating some of
the brand-building responsibilities.

14. WHY?

15. Want more options to share their
opinions about brands.
70 % of Filipino millennials are Internet users.

16. 4,000 customers joined in just 3 weeks

19. 02COLLABORATIVE
ECONOMY

20. It allows people to create their
own physical goods, products or services and
share those with others.

21. WHO’S PART
OF IT?

24. WHY IT WORKS?

25. New technologies
match people’s
HAVES with
people’s WANTS.

26. I NEED… YOU HAVE…
Efficiency
Trust

27. WHAT DRIVES
THEM TO DO IT?

29. 03HAND DRAWN
ILLUSTRATIONS

33. WHY IT WORKS?

34. It's artful, tasteful, playful, clever, and it
sends a clear point.

35. 04CONTENT
MARKETING

37. WHAT EXACTLY IS
CONTENT
MARKETING?

38. An approach to tell authentic stories, connect with audiences and
eventually build trust.

40. EXTREME
CONTENT
MARKETING

42. WHAT IS
EXTREME
CONTENT
MARKETING?

43. Association with extreme sports and risk-takers.

44. A brand full of energy, excitement, and the idea
that anything is possible.

45. 900,000 Facebook interactions on jump day,
and sales of Red Bull rose an entire 7% to a figure in the billions within six months.

46. Tell a story.

47. 05USING
INSTAGRAM
CELEBRITIES

48. Brands are paying Instagram Celebrities with large
followings to promote their product if they are a
match to their consumer profile.

51. 5/15
01 Content Collaboration
02 Collaborative Economy
03 Hand Drawn Illustrations
04 Content Marketing
05 Using Instagram Celebrities
FIVE TRENDS IN MARKETING + ADVERTISING 2015

52. “The Internet is becoming the town square for the
global village of tomorrow.”
– Bill Gates, Microsoft

53. THANK YOU.

54. 5/15FIVE TRENDS IN MARKETING + ADVERTISING 2015
BY ASHRI DEL RIO
FOLLOW ME ON TWITTER & INSTAGRAM
@IAMASHRI